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©  Wigan Athletic
England: Intersport to be shirt sponsor of Wigan Athletic for 2014-15

Intersport, a sporting goods distributor, will be the shirt sponsor of Wigan Athletic (Championship, second English division) in 2014-15, the club announced on 14/07/2014.The Intersport logo will appear on the centre of Latics' shirts during their games. The company, headquartered in Switzerland…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 22644
• Published on 17/07/14 at 15:59
Liga BBVA: Mexican beer brand Tecate to be regional sponsor of FC Barcelona through 2018-19

On 10/07/2014, Mexican beer brand Tecate signed on as a regional sponsor of FC Barcelona (Liga BBVA) through 2018-19. Tecate belongs to the Heineken group. The brand will have the image rights for FC Barcelona for its campaigns in Mexico. The club may have a pre-season tour in this country in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 22686
• Published on 17/07/14 at 15:31
©  SD Eibar
Liga BBVA: Hummel to equip SD Eibar for 2014-15

The Danish company Hummel will be the official kit supplier for SD Eibar (Liga BBVA) for the 2014-15 season, the club announced on 11/07/2014. Hummel will replace the Spanish company Astore, which had been the kit supplier for the Basque club over the past fifteen years. Eibar will be the only…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 22645
• Published on 17/07/14 at 13:30
Bundesliga: Huawei to sponsor Schalke 04 through 2015-16

Huawei, a Chinese manufacturer of electronic goods, has become an official partner of Schalke 04 (Bundesliga), the club announced on 15/07/2014. The agreement links the parties through 2015-16.Huawei will be featured on LED advertising in Veltins Arena (capacity 69,000). Huawei will also provide…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 22613
• Published on 16/07/14 at 16:51
©  Sport Recife
Brazil: Brazilian bank Caixa to sponsor Sport Recife shirt through 2018

Brazilian bank Caixa will be the shirt sponsor of Sport Recife (Brazilian Serie A) through 2018, the club announced on 14/07/2014. The contract is for €2m per year, said Sport Recife. Caixa is the shirt sponsor for 15 professional clubs in Brazil, including Flamengo and Corinthians in Serie A, and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 22619
• Published on 16/07/14 at 16:12
©  D.R.
Adidas-Manchester United: Herbert Hainer predicts sales of €1.89bn over 10 years

The partnership between Adidas and Manchester United (Premier League) "marks a milestone for us when it comes to merchandising potential. We expect total sales to reach £1.5bn [€1.89bn] during the duration of our partnership," said Herbert Hainer, CEO of Adidas, on 14/07/2014. Adidas will replace…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 22607
• Published on 16/07/14 at 14:52
©  D.R.
Premier League: Barclays picks Havas Sports & Entertainment as sponsorship agency

Havas Sports & Entertainment was named the sponsorship agency of the British bank Barclays on 15/07/2014. The agency beat out, among others, Fuse and Octagon in the tender. Havas SE will advise the bank on its sponsorship strategy, evaluate existing partnerships, and implement communication…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 22589
• Published on 16/07/14 at 11:25
©  Hublot
Brazil 2014: Hublot gets 21 minutes of screen time on 4th official's board, worth €82.3m

Hublot, the Swiss watchmaker and official timekeeper of the 2014 World Cup, got a total of 21 minutes of screen time for its brand by sponsoring the fourth official's board, the company told News Tank on 11/07/2014. Hublot's screen time during the 62 fixtures (before the final and the third-place…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 22514
• Published on 15/07/14 at 17:42
©  ADIDAS
Brazil 2014: Adidas announces more than 2m German team shirts sold before final

More than 2m shirts for the German national team were sold before the final according to Herbet Hainer, CEO of Adidas, on 11/07/2014. The team won its fourth World Cup (1-0 aet against Argentina) on 13/07/2014. The shirts were out of stock in most of German stores; approximately 500,000 shirts…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 22553
• Published on 15/07/14 at 17:05
©  Femexfut
Adidas extends partnership with Mexican federation through 2022

Adidas (GER) has extended its kit supplier partnership with the Mexican federation through 2022, the federation announced on 11/07/2014. Adidas has sponsored Femexfut since 2007. The brand equipped nine nations during the 2014 World Cup, including Germany, the world champions, and Argentina, the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 22539
• Published on 15/07/14 at 13:59