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©  D.R.
Bundesliga: Swiss watchmaker Maurice Lacroix extends contract with Hertha Berlin, Bayer Leverkuse

The Swiss watchmaker Maurice Lacroix extended its sponsorship contracts with Hertha BSC (Bundesliga) in 2014-15 and Bayer 04 Leverkusen (Bundesliga) through 2016-17, on 23/04/2014.Maurice Lacroix will be the sponsor of extra time during Hertha Berlin's home fixtures and will be displayed on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 24223
• Published on 28/08/14 at 15:03
©  D.R.
Premier League: MBNA (credit cards) extends partnership with Tottenham through 2018-19

The credit card company MBNA has extended its partnership with Tottenham Hotspur (Premier League) through the end of the 2018-19 season, the club announced on 27/08/2014. MBNA has been linked to the club since November 1998. The company will continue to offer co-branded credit cards to Spurs fans…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 24203
• Published on 28/08/14 at 09:56
©  Crystal Palace
Premier League: Sportlobster (sports social network) becomes sponsor of Crystal Palace in 2014-15

Sportlobster, a sports social network, has become the sponsor of Crystal Palace FC (Premier League) in 2014-15, the club announced on 26/08/2014.Sportslobster is a British platform that enables fans to access exclusive content, to write in blogs and to follow the live evolution of football scores…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 24167
• Published on 27/08/14 at 16:59
©  D.R.
Serie A: Italian bank Bancadinamica becomes shirt back sponsor for Empoli Calcio for 2014-15

Italian bank Bancadinamica has become the shirt back sponsor of Empoli Calcio (Serie A) for the 2014-15 season, the club announced on 25/08/2014. Bancadinamica is the online branch of Cassa di Risparmio di San Miniato. It is the first company to sponsor the back of Empoli's shirts. It will also…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 24179
• Published on 27/08/14 at 15:42
©  CITYevents
CITYevents 2014: Sports event-hosting conference to be held in Paris on 13 and 14/11/2014

The theme of the fifth edition of CITYevents conference is "Winning Strategies for Hosting Sporting Events". The conference will bring together cities, international federations and event organisers at the Hotel Salomon de Rothschild in Paris (in the eighth arrondissement) on 13 and 14/11/2014…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Marketing - Communication
• Article # 24182
• Published on 27/08/14 at 15:00
©  FC Köln
Bundesliga: Turkish Airlines partners with FC Köln for 2014-15

Turkish Airlines has partnered with FC Köln (Bundesliga) for the 2014-15 season, the club announced on 25/08/2014. Turkish Airlines replaced the low cost Turkish company Pegasus Airlines as the official airline of the club. Turkish Airlines will be displayed on the LED advertising in RheinEnergie…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 24145
• Published on 27/08/14 at 13:59
©  Sunderland
Premier League: Tanzanian national tourism bureau extends with Sunderland in 2014-15

The Tanzanian national tourism bureau extended its partnership with Sunderland AFC (Premier League) in 2014-15, the club announced on 26/08/2014. The two parties are partners since 2013-14.The Tanzanian brand will be displayed on LED advertising during Sunderland's home fixtures in the Stadium of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 24128
• Published on 26/08/14 at 17:59
©  D.R.
Bundesliga: 15 out of 18 stadiums have name sponsors for 2014-15

15 out of the 18 Bundesliga stadiums (83%) have a name sponsors for the 2014-15 season, which started on 22/08/2014 (Bayern Munich - VfL Wolfsburg, 2-1). Germany is the top European country in stadium-naming contracts.SV Werder Bremen (Weser Stadion), Borussia Mönchengladbach (Borussia Park) and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Essentials Sponsors & Partners
• Article # 24120
• Published on 26/08/14 at 17:36
©  Doug Scott
IMG and WME: Doug Scott appointed executive vice-president of marketing and brand solutions

Doug Scott (USA) was appointed executive vice-president of marketing and brand solutions of the marketing and media rights agency IMG and of the artist representation agency WME (William Morris Endeavor Entertainment), the two organisations announced on 19/08/2014.Since 2006, Doug Scott had been…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 24093
• Published on 26/08/14 at 12:19
©  BVB
Bundesliga: Grundig (electronics) becomes sponsor of Borussia Dortmund for 2014-15

Grundig, a German manufacturer of electronics, has become the sponsor of Borussia Dortmund (Bundesliga) in 2014-15, the club announced on 24/08/2014.The Signal Iduna Park (capacity 80,700) will be equipped with Grundig television sets (in the hospitality and reception areas). The company will be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 24087
• Published on 26/08/14 at 11:40