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©  PSG
Ligue 1: Paris SG extend partnership with Panasonic to hygiene products

Paris Saint Germain (Ligue 1) extended their partnership with Panasonic, a group that specialises in the development and creation of electronic technologies, to women's and men's care hygiene products (razors, clippers, hair-dryers), the club announced on 04/09/2014. Panasonic has been a partner…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 24642
• Published on 05/09/14 at 13:49
©  KFC
FFF: Fast food company KFC becomes official partner through 2018

The fast food chain KFC (Kentucky Fried Chicken) became the partner of the FFF (French Football Federation) for the 2014-18 period on 03/09/2014. KFC will be the official partner of the French men's, women's and youth national teams, as well as a partner of amateur football."This nationwide…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 24582
• Published on 04/09/14 at 14:39
Doha Goals: The 3rd edition of this forum will be held in Doha (Qatar) from 03 to 11/05/2014

"Sport’s place in national and state policy," is the main theme of the third edition of the Doha Goals forum, a platform for reflection, discussion and taking initiatives for international leaders who work for social and economic progress in sport organised at the Aspire Academy in Doha (Qatar…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 24544
• Published on 03/09/14 at 17:48
©  Torino FC
Serie A: Beretta (food) remains shirt sponsor of Torino FC in 2014-15

Beretta, the Italian food company specialising in delicatessen items, has extended its contract as the main sponsor jersey Torino FC (Serie A), the club announced 02/09/2014. A historic partner of "il Toro," Beretta has sponsored the club's shirt from the 2012-13 season. The contract, valued at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 24508
• Published on 03/09/14 at 16:23
©  Juventus
Serie A: Trussardi to continue partnership with Juventus in 2014-15

The Italian fashion brand Trussardi extended its contract as an official partner of Juventus (Serie A) for the 2014-15 season, the club announced on 02/09/2014. The company, linked with the club since September 2013, will continue to provide the official suits and other business clothing apparel…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 24509
• Published on 03/09/14 at 13:10
©  Nissan
Champions League: Nissan sponsors contest to elect best goal each week

The Japanese automobile manufacturer Nissan, partner of the Champions League, will sponsor a "Goal of the Week" contest, which enables fans to vote for the best goal of the competition each week, announced Nissan on 28/08/2014.This contest, available on UEFA's (Union of European Football…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 24481
• Published on 03/09/14 at 10:55
©  D.R.
Euro 2016: Sportfive acquires hospitality rights for six countries, including Germany and Spain

The sports marketing agency Sportfive has acquired the exclusive marketing and hospitality rights of Euro 2016 for six countries (Austria, Belgium, Germany, Spain, Switzerland and the Netherlands) on 01/09/2014. Sportfive already marketed and sold hospitality packages during Euro 2012 played in…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Ticketing, Marketing - Communication
• Article # 24475
• Published on 02/09/14 at 18:33
©  D.R.
Nice: Allianz Riviera only stadium rewarded at the 2014 International Architecture Awards

The Allianz Riviera (Nice, capacity 35,000) is among the 114 projects and constructions in the world that were awarded the 2014 International Architecture Awards 2014, the Allianz Riviera announced on 29/08/2014.These rewards, created in 2005 by the Chicago Athenaeum: Museum of Architecture and…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Marketing - Communication
• Article # 24437
• Published on 02/09/14 at 15:44
©  Leaders
England: 6th edition of Sport Business Summit at Stamford Bridge (London) on 08 and 09/10/2014

"Building an audience and creating deeper relationships with fans", "The business behind a worldwide sporting phenomenon: the FIFA World Cup", "What are the next great commercial opportunities in digital?" or "How UEFA is shaping the future of European football" are some of the themes programmed…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 24434
• Published on 02/09/14 at 14:59
©  D.R.
Serie A: Prink (ITA, printer cartridges) becomes shirt breast sponsor of AC Cesena in 2014-15

Prink, the Italian distributor of printer cartridges, became an additional shirt breast sponsor of AC Cesena (Serie A) for the 2014-15 season, the club announced on 30/08/2014.The company, originally from Emilia-Romagna, the region where Cesena is located, obtains advertising visibility…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 24435
• Published on 02/09/14 at 14:30