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©  D.R.
MLS: Bimbo (food production) extends shirt sponsorship contract with Philadelphia Union through 2019

Bimbo, a Mexican food company that specialises in bakery products, has extended its contract as shirt sponsor of Philadelphia Union (MLS, the North American football league) through 2019, the franchise announced on 20/08/2014. The contract was initially scheduled to end in 2014.The contract is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 24071
• Published on 25/08/14 at 18:29
©  Witters
Bundesliga: Canton of Grisons (CHE) tourism bureau to sponsor Hamburger SV through 2015-16

The Canton of Grisons (SUI) tourism bureau has become the sponsor of Hamburger SV (Bundesliga) through 2015-16, the club announced on 21/08/2014. Sportfive Germany, the exclusive marketing company of the HSV, helped negotiate the agreement.This region in souteastern Switzerland will host the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 24039
• Published on 25/08/14 at 16:59
©  Liverpool FC
Premier League: Barbados Tourism Authority partners with Liverpool through 2015-16

The Barbados Tourism Authority has partnered with Liverpool FC (Premier League) through 2015-16, the club announced on 21/08/2014. A promotional activity to promote the tourist destination will be set up at Anfield's Family Park (capacity 45,500) before the match versus Aston Villa (4th matchday…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 24058
• Published on 25/08/14 at 15:34
Premier League: MTN Cameroon (telecommunications) regional sponsor of Manchester City in 2014-15

The Cameroonian subsidiary of the South-African telecommunications group MTN has become the regional partner of Manchester City (Premier League) in 2014-15, the 2013-14 Premier League champion announced on 22/08/2014.MTN will use the image rights of the club and of its players for its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 24053
• Published on 25/08/14 at 15:07
©  FC Bayern
Bundesliga: Logistics company DHL extends partnership with Bayern Munich through 2019-20

DHL, the German logistics company, has extended its partnership with FC Bayern Munich (Bundesliga) through 2019-20, the club announced on 21/08/2014. DHL will take advantage of the partnership through commercials using images of the club and its players, and will provide shipping services for FC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 24020
• Published on 25/08/14 at 11:17
©  Crystal Palace
Premier League: William Hill to become official betting operator of Crystal Palace in 2014-15

The British company William Hill has become the official betting operator of Crystal Palace (Premier League), the club announced on 20/08/2014.The operator, which is headquartered in Gibraltar and owns 2,430 licensed betting offices in the UK, will be displayed on LED advertising during the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23992
• Published on 22/08/14 at 16:59
©  BVB
Bundesliga: Signal Iduna extends naming contract with Borussia Dortmund stadium through 2025-26

Signal Iduna, a German company that specialises in insurance and financial services, has extended its naming contract with Borussia Dortmund's (Bundesliga) stadium (capacity 80,700) through 2025-26, the club announced on 21/08/2014.Signal Iduna holds the naming rights of the stadium (formerly…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23979
• Published on 22/08/14 at 14:01
©  FCB
Liga BBVA: Indonesian company Advan (electronics) to partner with FC Barcelona through 2015-16

Advan, Indonesian manufacturer of electronic products (computers, smartphones, tablets, etc.), has become the regional partner of FC Barcelona (Liga BBVA) through 2015-16, the club announced on 21/08/2014.The company will use the image rights of FC Barcelona and of its players for its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23935
• Published on 21/08/14 at 18:15
©  FC Bayern
Bundesliga: Yingli Solar (solar panels) extends partnership with Bayern Munich through 2016-17

The Chinese manufacturer of solar panels Yingli Solar extended its partnership with Bayern Munich (Bundesliga) through 2016-17, the club announced on 19/08/2014.Yingli Solar has been a partner of the 2013-14 German champion since 2011. As part of the partnership, the Chinese company installed…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23920
• Published on 21/08/14 at 17:21
©  Juventus
Serie A: mineral water brand Levissima partners with Juventus through 2015-16

Levissima, Italian mineral water brand, has partnered with Juventus Turin (Serie A) through 2015-16, the club announced on 20/08/2014.Levissima belongs to the Italian group Sanpellegrino S.p.A., bought by the Swiss company Nestlé in 1997. As official supplier, Levissima will receive hospitality…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23917
• Published on 21/08/14 at 14:43