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©  Arsenal
Premier League: Arsenal unveil 2014-2015 kits with night-time projection onto Thames

Arsenal FC (Premier League) unveiled their new Puma-supplied shirts for the 2014-15 season, using a 20-metre video projection at night onto the Thames, in London (ENG) on 10/07/2014. In the presentation, Arsène Wenger, the club’s manager, narrated the inspirations behind the “Future, Forever…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 22516
• Published on 15/07/14 at 12:33
©  D.R.
Premier League: Manchester United formalise record-breaking €942m contract with Adidas for 2016-2026

Adidas will replace Nike as the official kit supplier of Manchester United (Premier League) beginning in 2015-16, the club announced on 14/07/2014. The contract will pay out a record £750m (€942m) to the club over 10 years (2016-2026). Nike had confirmed on 08/07/2014 that it would no longer be…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 22523
• Published on 15/07/14 at 11:24
©  LOSC
Ligue 1: Camping specialist Vacansoleil to sponsor LOSC through 2015-16

The vacations and camping specialist Vacansoleil has become an official partner of Lille (Ligue 1) and will appear on the back of their shirt through 2015-16, the club announced on 10/07/2014. Vacansoleil will also get stadium advertising, the right to use the image of the club and its players…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 22430
• Published on 11/07/14 at 17:48
©  WBA
Premier League: Computer company Intuit shirt sponsor of West Bromwich Albion for 2014-15

Intuit, an American company that makes accounting software, will be the shirt sponsor of West Bromwich Albion (Premier League) for the 2014-15 season, the club announced on 09/07/2014.Intuit QuickBooks will replace Zoopla, a real estate ad service, which was on West Bromwich Albion's shirt in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 22358
• Published on 11/07/14 at 16:02
©  FC Porto
Portugal: New Balance to launch shoes in FC Porto's colours

New Balance, an American sports brand, will launch shoes in the colours of FC Porto (Liga Sagrès), the club announced on 07/07/2014.The shoes, as well as other classic New Balance products, will be available at the club's official sales points. New Balance is the parent company of Warrior Sport…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 22355
• Published on 11/07/14 at 13:59
©  BVB
Bundesliga: Kitzbühel tourism office extends partnership with Borussia Dortmund through 2017-18

The Kitzbühel (Tyrol, Austria) tourism office has extended its partnership with Borussia Dortmund (Bundesliga) through 2017-18, the club announced on 07/07/2014. Borussia Dortmund, which have been organising their pre-season training camp in Kitzbühel since summer 2012, will continue to do so…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 22392
• Published on 11/07/14 at 13:29
©  D.R.
Bundesliga: Hardware chain Bauhaus extends with Schalke 04 for 2014-15

The hardware chain Bauhaus has extended its partnership with Schalke 04 (Bundesliga) through 2014-15, the club announced on 09/07/2014. The Switzerland-based company has sponsored the club since 2013-14.The deal is estimated at €700,000 for 2014-15. The brand will appear on the advertising boards…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 22397
• Published on 11/07/14 at 13:17
©  Rayo Vallecano
Liga BBVA: Chinese online betting website Qbao.com shirt sponsor of Rayo Vallecano for 2014-15

The Chinese online betting website Qbao.com will be the shirt sponsor of Rayo Vallecano (Liga BBVA) for 2014-15, the Madrileño club announced on 08/07/2014. The club's leaders finalised the deal in Nanjing with the help of the Chinese agency NJQY Sports Management Co.Qbao.com will be the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 22395
• Published on 11/07/14 at 12:07
Premier League: Tottenham Hotspur extend with travel agency Thomas Cook through 2016-17

Tottenham Hotspur (Premier League) extended their contract with the travel agency Thomas Cook on 09/07/2014. The partnership goes through 2016-17.Thomas Cook, which has been a club partner since 2007, will be the official supplier of all team, club and supporters travels. The British company will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 22365
• Published on 11/07/14 at 11:28
©  Crystal Palace
Premier League: Online payment service Neteller to be shirt sponsor for Crystal Palace

Neteller, the online payment service from the British group Optimal Payments PLC, will be the shirt sponsor of Crystal Palace (Premier League) for the 2014-15 and 2015-16 seasons, the club announced on 09/07/2014.Neteller will be the first online payment service to be the shirt sponsor of a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 22350
• Published on 11/07/14 at 10:02