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©  Nike
Nike unveils Ordem, official ball of Premier League, Liga BBVA and Serie A

The American sports equipment company Nike has unveiled its new balls, named Ordem (first word of the Brazilian motto "Ordem e Progresso", "Order and Progress"), which will be used during the 2014-15 season in Premier League (ENG), Liga BBVA (ESP) and in Serie A (ITA), on 17/07/2014."This is the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 22801
• Published on 21/07/14 at 18:59
©  Hellas Verona
Serie A asks FIGC for permission to have fourth shirt sponsor, under number

"We have unanimously adopted a resolution asking the federation to modify Article 72 of the NOIF [the internal rules for the organisation of the federation], corresponding to shirt sponsors, by introducing a new 200 centimetre-square sponsorship space on the back of the shirt, beneath the number"…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 22809
• Published on 21/07/14 at 17:15
©  Manchester United
Premier League: Japanese food brand Nissin partners with Manchester United

The Japanese food brand Nissin, which specialises in pre-prepared dishes, has partnered with Manchester United (Premier League), the club announced on 16/07/2014. The contract covers at least the seasons 2014-15, 2015-16 and 2016-17. Nissin will use the image of the Red Devils for its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 22836
• Published on 21/07/14 at 15:20
Bundesliga: Chinese electronics company Hisense to sponsor Schalke 04 through 2016-17

The Chinese electronics company Hisense will sponsor Schalke 04 (Bundesliga) through 2016-17, the club said on 17/07/2014. The deal has a clause for extending the partnership through 2018-19. The Chinese manufacturer of TV sets and domestic appliances will be on the LED advertising boards in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 22807
• Published on 21/07/14 at 14:02
©  SSC Naples
Serie A: Pasta brand Garofalo to be shirt sponsor of SSC Napoli through 2015-16

The pasta brand Garofalo will be shirt sponsor of SSC Napoli (Serie A) through 2015-16, the club announced on 15/07/2014. The Naples-based company will feature on the stomachs of the players' shirts, beneath the water brand Lete, which has been a partner of the club since 2005. Garofalo will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 22808
• Published on 21/07/14 at 12:47
©  Hull City
Premier League: 12Bet to be shirt sponsor of Hull City through 2015-16

12Bet, a Chinese betting operator, will be the shirt sponsor of Hull City (Premier League), the club announced on 17/07/2014. The amount of this sponsorship was announced as the largest in the "club's [...] 110-year history", and thus would surpass the €1.2m paid by its 2013-14 shirt sponsor, Cash…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 22731
• Published on 18/07/14 at 18:37
Premier League: online betting website ComeOn! becomes Liverpool's regional partner through 2015-16

ComeOn!, a Swedish online betting website, has become a regional partner of Liverpool (Premier League), the club announced on 17/07/2014. The partnership will end after 2015-16.The company will be the club's exclusive partner for Scandinavian betting. ComeOn! will use the Reds' image and will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 22728
• Published on 18/07/14 at 17:30
©  MCFC
Premier League: Nissan to sponsor Manchester City and subsidiary clubs through 2018-19

The Japanese automaker Nissan will be an official sponsor of Manchester City (Premier League) through 2018-19, the club said on 17/07/2014.In addition to the 2013-14 Premier League champions, Nissan will sponsor Manchester City's subsidiary clubs Melbourne City FC (Australia) and New York City FC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 22707
• Published on 18/07/14 at 11:04
©  iON
MLB: Portable HD cameras placed on baseball players to put viewers at heart of games

High-definition portable cameras by iON Cameras (USA) were placed on MLB (Major League Baseball, USA) players during the contest "Home Run Derby" and during the warm-up of "Futures Game" (the game between the best young players in the MLB) at Target Field (capacity 46,504) in Minneapolis on…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Sporting Goods & Brands, …
• Article # 22687
• Published on 17/07/14 at 18:55
©  D.R.
Premier League: WBA partner with Bet365 and 666Bet, extends with Jack Wolfskin

West Bromwich Albion (Premier League) have partnered with betting operators Bet365 and 666Bet, and also extended their contract with outdoor equipment supplier Jack Wolfskin, the club announced on 16/07/2014. The British operator Bet365 will be a partner through 2015-16. 666Bet, a betting operator…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 22679
• Published on 17/07/14 at 17:59