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©  Adidas
Brazil: Adidas extends contract with Fluminense through 2020

German supplier Adidas has extended its contract with Fluminense (Brazilian Serie A) until 2020, the Carioca club announced on 28/05/2014. The partnership, which began in 1996, had been set to end in March 2015. The five-season extension includes a revision on the amount of the sponsorship. It…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 20232
• Published on 04/06/14 at 16:30
©  Adidas
Brazil 2014: Adidas presents home and away shirts for Bosnia and Herzegovina

Adidas and N/SBIH (Football Federation of Bosnia and Herzegovina) presented the home and away shirts for the national team for the 2014 World Cup on 03/06/2014. The German brand had replaced the Italian kit supplier Legea on 21/03/2014. The agreement between the two parties goes until at least…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 20198
• Published on 04/06/14 at 15:30
©  D.R.
Premier League: Sportfive will sell pitch-side boards for West Ham from 2014-15

Sportfive will manage the sale of advertising on pitch-side LED boards for West Ham United (Premier League) home games from 2014-15, the sports marketing agency announced on 29/05/2014. Sportfive will be responsible for developing the club's partner portfolio, currently at 10 sponsors. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 20239
• Published on 04/06/14 at 14:59
©  Elche CF
Liga BBVA: Kelme to replace Acerbis as Elche CF's kit supplier until 2016-17

The Spanish brand Kelme will replace Acerbis as the kit supplier for Elche CF (Liga BBVA 2014-15) until 2016-17, the club announced on 30/05/2014. Acerbis is an Italian brand specialised in motorcycle equipment. Kelme was Elche CF's partner from 1994 to 2001. Elche will be the only Liga club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 20238
• Published on 04/06/14 at 14:49
©  FIFA
Brazil 2014: Adidas unveils ball for World Cup final

German kit supplier Adidas unveiled Brazuca Final Rio, the ball for the 2014 World Cup final (13/07/2014 in Maracana Stadium in Rio de Janeiro), on 29/05/2014. In keeping with the same aesthetic as Brazuca, the ball for the final is tinged with gold and green, and inspired by the colours of the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing
• Article # 20240
• Published on 04/06/14 at 11:59
Serie A : Nike to be the kit supplier of Atalanta in 2014-15; Axa no longer shirt sponsor

The American brand Nike will be the kit supplier of Atalanta (2014-15 Serie A) for 2014-15, the club's president, Antonio Percassi, announced on 22/05/2014. Nike will replace Errea (Italy), which was under contract with the club since the 2007-08 season. The shirt will be presented and the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 20164
• Published on 03/06/14 at 12:59
©  Adidas
Brazil 2014: Adidas and Japan Football Association launch Pokémon collector shirt for children

In Japan, German kit supplier Adidas and the JFA (Japan Football Association) launched a Pokémon collector shirt for children on 23/05/2014. The JFA and Adidas partnered with Pokémon, the animated series which belongs to the Nintendo group, on 12/03/2014 in order to offer co-branded products for…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 20163
• Published on 03/06/14 at 12:36
©  D.R.
Bundesliga: Deutsche Bahn pays bonus to Hertha Berlin for good behaviour of fans

The railway company Deutsche Bahn, the shirt sponsor of Hertha Berlin (Bundesliga), paid a bonus to the club for the good behaviour of their fans during the 2013-14 season, the German company announced on 30/05/2014. The club has a clause with its main sponsor that grants them an estimated €1m…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 20177
• Published on 03/06/14 at 11:18
©  D.R.
Bundesliga: Giorgio Armani to be Bayern Munich's official tailor until 2016-17

Giorgio Armani will be the official tailor for Bayern Munich (Bundesliga 2014-15) until 2016-17, the club announced on 23/05/2014. Beginning with the 2014-15 season, the Italian brand will dress players, staff and administrative members of the club for official events.
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 20106
• Published on 02/06/14 at 17:45
©  D.R.
Premier League: IT company Power8 becomes Everton partner for 2014-15

Power8, a British company providing IT solutions for betting operators, has partnered with Everton (Premier League) for the 2014-15 season, the club announced on 29/05/2014. Power8 will have advertising on the LED screen during games at Goodison Park (capacity 40,000) and on the website of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 20092
• Published on 02/06/14 at 14:37