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©  D.R.
Marion Mora appointed strategic planning director at Havas Sports & Entertainment

Marion Mora was appointed strategic planning director at Havas Sports & Entertainment, on 07/04/2014. She takes over Pierre Sensey who left the company "for personal reasons." She has previously served as strategic planning director at the Win-Win agency. Marion Mora will work with Jérémy Guesnon…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 17299
• Published on 08/04/14 at 15:30
©  Warrior
Premier League: Warrior to stage the arrival of the 2014-15 Liverpool shirt

The American kit supplier, Warrior, has staged the arrival of the new shirts of Liverpool FC (Premier League) with the delivery of a container in front of Anfield stadium (45,000 seats) on 07/04/2013. This red container, which displayed the hashtag #Demand and the Warrior Sports logo, is expected…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 17291
• Published on 08/04/14 at 14:30
©  Ottogi
Premier League: Korean food company, Ottogi, to sponsor Manchester United until 2015-16

The Korean food company, Ottogi, has become a partner of Manchester United (Premier League), announced the club on 04/04/2014. The contract between the two parties will run until the end of the 2015-16 championship. The agreement allows Ottogi to use the image of the club for its advertising…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 17203
• Published on 07/04/14 at 14:31
©  D.R.
Brazil: MediaCom Sport to manage the marketing rights of Neymar until 2017

The American media rights company, MediaCom Sport, became the non-exclusive marketing agency of the Brazilian international, Neymar (FC Barcelona, Liga BBVA), on 03/04/2014. The three year contract will end in April 2017. The agency aims to develop partnerships with the Brazilian player in new…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 17197
• Published on 07/04/14 at 13:58
©  Nissan
UEFA: Japanese automaker, Nissan, official partner of the Champions League until 2017-18

The Japanese automobile manufacturer, Nissan, has become an official partner of the Champions League until 2017-18, announced UEFA (Union of European Football Associations), on 07/04/2014. Nissan replaces Ford as the automotive partner of the competition. The American brand announced that it would…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 17205
• Published on 07/04/14 at 12:59
©  Huawei
Ligue 1: Chinese company, Huawei, official partner of Paris SG until 2016-17

Huawei, the Chinese information technology company has become the communications partner of Paris Saint-Germain (Ligue 1), announced the club on 03/04/2014. The three-year partnership will expire at the end of the 2016-17 season.Huawei will equip the team with the latest smartphones and phablets…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 17136
• Published on 04/04/14 at 14:09
©  D.R.
Adidas to launch video series of Brazuca ball tour through integrated camera, "Brazucam"

German sporting goods supplier, Adidas, has announced the launch of a series of seven videos called "Brazuca around the world" to follow the journey to the 2014 World Cup (Brazil, 12/06 - 13/07/2014) of the Brazuca, the official ball of the competition, thanks to images from the "Brazucam," a…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 17067
• Published on 03/04/14 at 15:01
©  Nike
Brazil 2014: Nike to unveil Australia's away shirt

The U.S. sporting goods supplier, Nike, presented the Australian away shirt for the 2014 World Cup on 02/04/2014. Both parties have been under contract since 2004. The agreement will run until 2023. The navy blue away shirt uses the same design as the home shirt which was unveiled on 17/02/2014…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 17056
• Published on 03/04/14 at 12:29
©  Nike
Brazil 2014: Nike to unveil the US away shirt

The U.S. sporting goods supplier, Nike, has unveiled the away shirt of the American team for the 2014 World Cup on 01/04/2014.The blue, white and red away shirt should come with red shorts and socks. Nike unveiled the white home shirt on 04/03/2014.Nike and the USSF (U.S. Soccer Federation) have…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 16975
• Published on 01/04/14 at 18:30
©  MoneyGram
MLS: MoneyGram to acquire the naming rights of FC Dallas training centre

The American company, MoneyGram, has acquired the naming rights of the new training centre of FC Dallas, playing in the MLS (Major League Soccer, North American Championship), announced the franchise on 28/03/2014. The complex of 48.5 hectares, comprised of 19 fields, will now be called the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16919
• Published on 01/04/14 at 17:00