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Brazil 2014: Adidas replaces Legea as kit supplier of Bosnia and Herzegovina

Adidas replaced the Italian brand Legea as the kit supplier of the national team of Bosnia and Herzegovina, announced the NSBIH (Bosnian federation) on 21/03/2014. The agreement between the two parties will run until at least 2016.Bosnia will wear its new shirt at the preparation match (for the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 16558
• Published on 24/03/14 at 17:15
Advertisers pay on average €2.3m per year to appear on shirts of MLS franchises

Shirt sponsorship deals are worth, on average, €2.3m for franchises of Major League Soccer in 2014. The highest value contract is that of Herbalife, a company specialising in food supplements, with Los Angeles Galaxy for €3.2m annually until 2022. MLS clubs negotiate their own sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16676
• Published on 21/03/14 at 19:41
Half of MLS franchises signed stadium naming contracts for 2014

Half of the Major League Soccer franchises have contracts for the naming rights of their stadiums for 2014. These are individual partnerships and do not pass through the league. The largest contract is between Los Angeles Galaxy and StubHub, a ticketing platform, for €8.5m per year for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 16683
• Published on 21/03/14 at 19:39
©  D.R.
Belgium: BNP Paribas Fortis and Belgacom extend with RSC Anderlecht until 2016-17

BNP Paribas Fortis, sponsor of RSC Anderlecht (Belgium), extended its contract with the club until 2016-17 on 14/03/2014. The Belgian subsidiary of BNP Paribas, has been a sponsor of the club since 1981. The 2011-2014 agreement is estimated at €4m per year.The telecommunications company, Belgacom…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16326
• Published on 20/03/14 at 17:59
©  Everton FC
Premier League: Chang brewer to extend contract with Everton until 2016-17 for €6.3m per year

Thai brewer, Chang, extended its contract as shirt sponsor of Everton (Premier League) until the end of the 2016-17 season, the club announced on 20/03/2014. Everton said the value of the contract increased to €6.3m per year for the 2015-2017 period making it the most lucrative in the club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16332
• Published on 20/03/14 at 17:40
Premier League: Warrior to replace Adidas at Stoke City from 2014-15

The American brand, Warrior, will replace Adidas as the official equipment supplier of Stoke City (Premier League) from the 2014-15 season, the club announced on 19/03/2014. Adidas had supported the Potters since the 2009-10 season, for an estimated €1.2m per year. Adidas is the supplier of 45% of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 16316
• Published on 20/03/14 at 12:26
England: Nike replaces Lotto as kit supplier of Queens Park Rangers from 2014-15

Nike will replace Lotto as the kit supplier of the Queens Park Rangers (Championship, 2nd British Division) from the 2014-15 season, the club announced on 18/03/2014. Nike will be under contract until the end of the 2018-19 season. The Italian brand Lotto had equipped QPR since 2008-09. The London…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 16271
• Published on 19/03/14 at 18:33
©  Adidas
Adidas celebrates Lionel Messi's scoring record with a limited edition of 370 boots

The German sportswear company, Adidas, launched a limited edition of the adizero F50 Messi 369 boot, with only 370 being created, on 18/03/2014. This boot celebrates the club record beaten by Lionel Messi (ARG) during the match against Osasuna (7-0) in which he scored a hat-trick, making him the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 16262
• Published on 19/03/14 at 13:58
©  Stoke City
Premier League: contract between Adidas and Stoke City will not be renewed after 2013-14

The contract between the German kit and equipment supplier Adidas, and Stoke City (Premier League) will not be renewed after 2013-14, announced the club on 18/03/2014. Adidas has equipped the Potters since the 2009-10 championship. The contract is valued at €1.2m per year. Adidas is the supplier…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 16258
• Published on 19/03/14 at 12:30
©  Paris SG
Paris SG: PMU creates fictitious horse race before the match against AS Saint-Etienne

Betting operator, PMU, partner of Paris Saint-Germain, established a fake horse race around the Parc des Princes before the match against AS Saint-Etienne (2-0, 29th day of Ligue 1) on 16/03/2014. Paris Saint-Germain enables its main sponsors to create exclusive activities at one dedicated match…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16160
• Published on 17/03/14 at 18:43