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©  D.R.
Germany: Allianz insurers acquire naming rights to women's Bundesliga until 2018-19

The Allianz insurance company acquired the naming rights to the women's Bundesliga from the 2013-14 season. The announcement was made on 10/04/2014. The contract makes Allianz the title sponsor of the German women's championship, thus becoming the "Allianz Bundesliga", until the end of the 2018-19…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 17545
• Published on 14/04/14 at 10:46
©  D.R.
David Beckham to become ambassador of Haig Club whiskey of British group Diageo

The former English footballer, David Beckham has become the worldwide ambassador of Haig Club whiskey, property of British group Diageo, on 09/04/2014.The former player of Paris Saint-Germain (Ligue 1) will appear in the communication campaign of the Haig Club brand and will work to establish the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 17527
• Published on 11/04/14 at 16:54
©  Adidas
Adidas, HP and Microsoft, first brands to use the new Twitter interface

Adidas, HP and Microsoft are the first brands to have updated the interface of their Twitter profile page, on 09/04/2014.This new interface is more visual with a large cover photo (1500 x 500) and a profile picture that has been moved to the left of the page and has tripled in size (from 73 x 73…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 17520
• Published on 11/04/14 at 16:20
©  FC Porto
FC Porto: Portugal Telecom displays different brands on shirts according to players’ ages

Portugal Telecom, shirt sponsors of FC Porto (Liga Sagres), changed the brands displayed on each shirt according to the age of the player. It thus displayed “Moche,” its mobile brand targeted to young people, on the shirts worn by those under 25, and the logo for “MEO” (ADSL and cable-TV) on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 17452
• Published on 10/04/14 at 15:59
©  Nike
Nike launch (very) limited series of Mercurial Vapor shoes in honour of Cristiano Ronaldo

The American sportswear company, Nike, launched a limited edition (100 available) pair of CR7 Mercurial Vapor IX shoes "to celebrate the remarkable 2013-14 season of Cristiano Ronaldo," on 08/04/2014."Cristiano Ronaldo is such an exceptional player, we wanted to reward his performance this season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 17455
• Published on 10/04/14 at 13:30
Roger Hall appointed chief executive of Supponor, digital advertising board technology company

Roger Hall has been appointed chief executive of Supponor, announced the company specialising in digital advertising board technologies on 07/04/2014. He will take office in May 2014 and will be based in London (ENG). Roger Hall replaces Chris Buckley, who is set to become a non-executive director…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 17386
• Published on 09/04/14 at 15:59
Ligue 1: Rodania official watch of Olympique de Marseille until 2016-17

The Swiss watchmaker, Rodania, has become the official partner of Olympique de Marseille (Ligue 1) until 2016-17, the club announced on 07/04/2014. Rodania will sponsor the countdown clocks on the new giant screens at the Stade Velodrome and appear on multiple media sources at matches. Olympique…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 17388
• Published on 09/04/14 at 14:00
©  Puma
Brazil: Puma to supply EC Vitoria until 2018

German sporting goods brand, Puma, has become the official kit supplier of Esporte Clube Vitoria (Brazilian Serie A) as of the 2014 season, announced the Salvador de Bahia based club on 04/04/2014. The agreement between the two parties will run until 2018. Puma replaces Brazilian kit supplier…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 17357
• Published on 09/04/14 at 13:59
©  D.R.
Havas Sports & Entertainment: Bruno Baracho appointed CEO in Brazil

Brazilian man, Bruno Baracho, became CEO of Havas Sports & Entertainment in Brazil on 08/04/2014. He was previously an account manager at 9ine Sports & Entertainment, the Brazilian sports marketing agency of the WPP communications company.Bruno Baracho will work with Noémie Claret, director of…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 17347
• Published on 09/04/14 at 12:36
©  Nike
Mexico: Nike to launch shirts for four partner clubs in Mexican colour green

American sporting goods brand, Nike, launched green shirts for its four partner clubs in Liga MX; Pachuca, Atlas, Club America and Xolo (Club Tijuana), to show support for the Mexican national team as part of its advertising campaign for the 2014 World Cup on 06/04/2014.Each kit maintains the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 17303
• Published on 08/04/14 at 16:00