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2.Bundesliga: Happy bet to become official betting operator of St. Pauli until June 2014

The online betting operator Happy bet, based in Malta, has become the official partner of Sankt Pauli (2.Bundesliga) until June 2014, announced the club located in the outskirts of Hamburg, on 23/03/2014.Happy Bet will be mainly exposed on the advertising boards of the Millerntor Stadion (29,000…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16785
• Published on 28/03/14 at 10:45
©  Céline Bouvier
Brazil 2014: "An opportunity to encourage sport" (Céline Bouvier, Coca-Cola France)

"We decided to combine our marketing plans with our commitment to get young people in France moving. We identified this major event as an opportunity to encourage sport," said Céline Bouvier, director of marketing at Coca-Cola France, to News Tank on 27/03/2014. Coca-Cola's World Cup advertising…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 16854
• Published on 28/03/14 at 09:22
©  Nike
Brazil 2014: Nike to unveil away shirt of the Netherlands

U.S. equipment manufacturer, Nike, has unveiled the away shirts of the Netherlands for the 2014 World Cup on 26/03/2014. The blue shirts will be available for sale from 03/04/2014. The home shirt of the Dutch team was officially unveiled during the friendly match against France (2-0) at the Stade…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 16719
• Published on 27/03/14 at 12:59
©  D.R.
"King Pele" to receive more than €18m in income in 2014

Brazilian, Edson Arantes do Nascimento, also called Pele (triple winner of the World Cup in 1958, 1962 and 1970) will receive more than €18m in revenues in 2014, said the U.S. economic website Bloomberg.com on 19/03/2014. This includes advertising rights, representation expenses and licencing…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 16666
• Published on 26/03/14 at 16:02
©  Etihad Airways
Etihad Airways, the official airline of Major League Soccer

Etihad Airways, the national airline of the UAE, will become a partner of the MLS (Major League Soccer), announced the North American league on 25/03/2014. The contract will cover at least the 2014, 2015 and 2016 seasons. The agreement was reached by SUM (Soccer United Marketing), the company that…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 16660
• Published on 26/03/14 at 12:30
©  Man
Bundesliga: the Man Group to extend with Bayern Munich until 2015-16

The commercial vehicle manufacturer, Man, extended its partnership with Bayern Munich (Bundesliga) until 2015-16 on 23/03/2014. The Man Group, based in Bavaria, has been the official supplier of transport vehicles for Bayern since 2010. The contract ensures visibility on pitchside advertising…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16623
• Published on 25/03/14 at 17:11
Italian equipment supplier, Macron, signs with Sporting Lisbon (POR) and Vitesse Arnhem (NDL)

The Italian brand, Macron, became the supplier of Sporting Portugal (Liga Sagres, POR) and Vitesse Arnhem (Eredivisie, NDL) on 21/03/2014. The duration of the contract between Macron and Sporting Portugal has not been disclosed, but will cover at least the 2014-15, 2015-16 and 2016-17 seasons. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 16607
• Published on 25/03/14 at 16:30
©  SC Fribourg
Bundesliga: Rothaus brewery to extend with SC Freiburg until 2016-17

Rothaus brewery extended its sponsorship agreement with SC Freiburg (Bundesliga) until 2016-17, the club announced on 24/03/2014. Partner of the club since 2005, Rothaus is the oldest sponsor of Fribourg. The brewery is located in Baden-Württemberg (southwest Germany) as is the club. The brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16622
• Published on 25/03/14 at 14:50
©  Hublot
Swiss watchmaker Hublot, official watch of the FIFA World Cups in Russia 2018 and Qatar in 2022

Swiss Hublot became the official watch of the FIFA (Federation Internationale de Football Association) World Cup's in Russia (2018) and Qatar (2022), announced the company on 21/03/2014. Hublot has been under contract with the international body since the 2010 World Cup in South Africa where the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 16563
• Published on 24/03/14 at 18:20
©  D.R.
Bundesliga: Lotto Rheinland-Pfalz lottery operator extends with Mainz until 2016-17

The lottery operator, Lotto Rheinland-Pfalz, extended its contract with FSV Mainz (Bundesliga) until 2016-17, the club announced on 21/03/2014. Lotto Rheinland-Pfalz is the lottery operator of the Rhineland-Palatinate Land. The agreement includes visibility on advertising boards at the stadium and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16559
• Published on 24/03/14 at 17:30