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©  Nike
Brazil 2014: Nike offers to customise the Air Max 90 EM shoe in colours of six teams

Nike iD, the company's customisation tool, has been allowing users to customise the Air Max 90 EM shoe in the colours of six nation teams participating in the World Cup in Brazil (from 12/06 to 13/07/2014): France, Netherlands, Portugal, United States, Brazil and England. The program started on…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing
• Article # 17696
• Published on 16/04/14 at 11:30
United States: Seiko becomes the official timekeeper of the New York Cosmos for the 2014 season

Japanese watchmaker Seiko became the official timekeeper of the New York Cosmos (USA) franchise, which play in the minor-league NASL (National American Soccer League). The contract, signed on 11/04/2014, covers the 2014 season.The brand logo will be visible on the clock of Shuart Stadium at…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 17704
• Published on 15/04/14 at 16:27
©  D.R.
Louis Saha creates AXIS 10 Sports Consulting Group: financial advice for footballers

Louis Saha, the French former Manchester United striker, announced the launch of his firm, Axis 10 Sports Consulting Group, on 10/04/2014.The company aims to offer solutions enabling players to protect themselves from financial risks throughout their careers and to better anticipate their…
Domain(s): Sponsors & Partners
• Category(ies): Legal, Marketing - Communication, Social Responsibility
• Article # 17626
• Published on 14/04/14 at 18:31
England: Bitcoin Foundation opens office in London

Bitcoin Foundation will open an office in London "in the coming weeks", said Jon Matonis, CEO of the non-profit organisation, on 08/04/2014. The Bitcoin Foundation was established in 2012 and is based in Washington DC (USA). The London office is intended to promote the brand in Europe and prove…
Domain(s): Sponsors & Partners
• Category(ies): Digital
• Article # 17620
• Published on 14/04/14 at 17:59
©  Hugo Boss
Olivier Giroud becomes ambassador of Hugo Boss' fragrance Boss Bottled

International French striker Olivier Giroud (Arsenal FC) became the ambassador for the Hugo Boss fragrance Boss Bottled on 09/04/2014. Olivier Giroud appears in the print campaign of the German fashion group.The striker for Arsenal and the French team is under contract with the kit supplier Puma…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 17624
• Published on 14/04/14 at 17:45
©  Eurobank
Premier League: Eurobank becomes the credit card partner of Manchester United in Serbia

The Serbian subsidiary of the Greek group EFG, Eurobank Ergasias, is becoming the credit card partner of Manchester United (Premier League) in Serbia, the club announced on 10/04/2014. The four-year contract between the two parties goes to May 2018. The regional level agreement makes Eurobank the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 17617
• Published on 14/04/14 at 17:31
©  Wilson
Basketball: U.S. equipment manufacturer, Wilson, launches "Smart Ball"

American company Wilson Sporting Goods unveiled the "Smart ball," a connected basketball, on 05/04/2014. This ball is being developed in partnership with SportIQ, a Finnish company specialising in artificial intelligence. There are sensors inside the ball that track its movements. It is connected…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands
• Article # 17530
• Published on 14/04/14 at 16:30
Twitter followers in the 5 major European championships in 2014-15

The social network Twitter is a relationship marketing tool that can increase interactivity far beyond the 90 minutes of a match. It enables the club to communicate at any moment, and promotes proximity with fans, through its tone and content.In the football industry, Real Madrid are the best…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79813
• Published on 14/04/14 at 16:29
©  Nike
Nike launches a "Nike FC" product line to celebrate its 20 years in football

To celebrate its 20 years of presence in football, Nike launched a "Nike FC" product line on 14/04/2014.The American brand presented T-shirts, tracksuits and three Tiempo 94 trainers. The products are available in white, black or gray. Nike chose four international ambassadors for the campaign…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 17595
• Published on 14/04/14 at 15:32
Germany: 20 former players invest in 3 digital sport start-ups

Twenty former German professional footballers have invested in the Social Commerce Group SE, a holding of three companies specialising in digital sport — MXM AG, yoyo AG and Staramba — announced the Social Commerce Group SE on 08/04/2014. MXM AG develops software for augmented reality technology…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital
• Article # 17536
• Published on 14/04/14 at 10:59