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Germany: RB Leipzig will make Red Bull less prominent in its logo, on criticism by DFL

RB Leipzig will make Austrian energy drink Red Bull less prominent in its logo, following criticism by DFL (the German professional league) and in order to participate in the 2014-15 2.Bundesliga, the club announced on 05/05/2014. The club, second in the German third division after 37 matchdays…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 18680
• Published on 07/05/14 at 11:59
©  Schalke 04
Bundesliga: Brewer Veltins extends stadium-naming contract with Schalke 04 until 2019

The German brewer Veltins has extended its contract with Schalke 04 (Bundesliga) for stadium-naming rights until 2019, the club announced on 05/05/2014. The agreement is valued at €5.5m per year. Gelsenkirchen stadium, opened in August 2001, has been called the Veltins Arena since 2005. Schalke 04…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 18652
• Published on 06/05/14 at 18:59
©  D.R.
Lagardère Unlimited and BWA create a joint venture, LUArenas, to operate stadiums in Brazil

Lagardère Unlimited, the sports and entertainment branch of the Lagardère Group, and BWA, a Brazilian company specialised in ticketing and access points, are creating a joint venture named LUArenas to operate stadiums in Brazil, they announced on 24/04/2014. LUArenas will manage the Arena Castelão…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Stadiums, Legal, …
• Article # 18511
• Published on 05/05/14 at 18:06
©  D.R.
U.S. confectionary company Mondelez becomes official snacking partner of the FFA

The U.S. confectionary company Mondelez became the official snacking partner of the FFA (Football Federation Australia) on 01/05/2014. The multi-year agreement allows the brand to launch a communications campaign in Australian territory before the 2014 World Cup (Brazil, 12/06 to 13/07/2014)…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 18567
• Published on 05/05/14 at 16:59
©  Colorado Rapids
MLS: Ciao Telecom shirt sponsor of Colorado Rapids until 2018

The U.S. telecommunications group Ciao Telecom is becoming the shirt sponsor of Colorado Rapids, which plays in MLS (Major League Soccer, the North American professional league), the franchise announced on 01/05/2014. The five-year contract ensures the presence of Ciao Telecom on the Denver…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18554
• Published on 05/05/14 at 16:15
©  WBA
Premier League: Adidas to extend contract with West Bromwich Albion until 2015-16

The German brand Adidas extended its kit supplier contract with West Bromwich Albion (Premier League) until 2015-16, the club announced on 01/05/2014. Adidas has been the kit supplier for WBA since the 2011-12 season. The club says it has seen its highest shirt sales since the contract began. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18512
• Published on 05/05/14 at 15:14
©  SkullCandy
Skullcandy co-brands headphones with French, German, English and Mexican federations

The American headphone brand Skullcandy introduced its lines of headphones co-branded with the French, German, English and Mexican federations on 25/04/2014, in view of the 2014 World Cup. The Ink'd, Uprock and Hesh 2 lines, with the four federations' logos and in their national selections…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 18547
• Published on 05/05/14 at 12:30
©  Forum d'Avignon
Axel Dauchez, CEO of Deezer, to step down in September 2014

Axel Dauchez will resign as CEO of Deezer, the music streaming platform announced on 29/04/2014. His departure will be effective as of September 2014. Until then, Axel Dauchez will remain CEO of the company and be surrounded by a strengthened management team, including Marhely Daniel (founder)…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 18383
• Published on 30/04/14 at 16:30
©  Inter Milan
Serie A: Infront Sports & Media to manage marketing and hospitality for Inter Milan until 2017-18

The media and marketing rights agency Infront Sports & Media obtained the rights to manage the marketing and hospitality services of Inter Milan (Serie A) on 29/04/2014. Both parties are under contract until 2017-18. The Italian subsidiary of the Swiss agency will develop sponsorship contracts for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18378
• Published on 30/04/14 at 14:30
©  D.R.
Cristiano Ronaldo becomes international ambassador of Swiss watchmaker, Tag Heuer

The Portuguese player, Cristiano Ronaldo (Real Madrid), became the ambassador of the Swiss watchmaker, Tag Heuer, on 28/04/2014. Cristiano Ronaldo is the first footballer to make an agreement with the watch maker. The Ballon d'Or 2013 winner joins actors Cameron Diaz and Leonardo Di Caprio…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 18320
• Published on 29/04/14 at 15:16