Sponsors & Partners: archives 2014 (page 50/72)

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Brazil: Herbalife to sponsor Flamengo for 2014 season

The American brand of nutritional products, Herbalife, became the sponsor of Flamengo (Brazilian Serie A) for the 2014 season, announced the Rio based club on 25/04/2014. Herbalife will be visible at all home matches of Flamengo thanks to electronic advertising boards around the stadium, including…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18324
• Published on 29/04/14 at 11:49

Brazil 2014: Nike unveils final clip of "Risk Everything" campaign

The U.S. sporting goods supplier, Nike, unveiled the final clip of its main communications campaign, "Risk Everything," for the 2014 World Cup, on 25/04/2014. The video had been viewed almost 30 million times on YouTube by 28/04/2014. The brand launched the campaign with a first clip where…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 18274
• Published on 28/04/14 at 15:59

Chevrolet acquires naming rights to Brazilian championship

The American automotive brand, Chevrolet, has acquired the naming rights to the Brazilian championship, which began on 19/04/2014. The Brazilian Serie A will officially be called the Brasileirao Chevrolet. The multi-year contract has not been formally announced by the brand and the CBF (Brazilian…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18285
• Published on 28/04/14 at 15:36

Swiss sports data company Sportradar signs partnership with Belorussian federation

Sportradar, a Swiss company specialised in providing statistics to media outlets and sports betting operations, is becoming the "official data partner" for the BFF (Belorussian Football Federation), the federation announced on 23/04/2014.This partnership, which lasts for five years, gives…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities
• Article # 18178
• Published on 28/04/14 at 10:41

Havas Sports & Entertainment UK: Tove Okunniwa named CEO

The English woman Tove Okunniwa was named CEO of Havas Sports & Entertainment UK on 23/04/2014. Since 2007, she had held the position of executive director at MEC Access UK, a British sports marketing agency. Tove Okunniwa will work with Lucien Boyer, president of Havas Sports & Entertainment, and…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 18168
• Published on 25/04/14 at 18:30

Premier League: Subway, fast food company, becomes partner of Liverpool FC

The fast food chain Subway has become a partner of Liverpool FC (Premier League), the club announced on 23/04/2014. The contract covers at least the 2014-15 and 2015-16 seasons. The brand will be displayed on electronic advertising boards around Anfield and they will have the right to use the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18167
• Published on 25/04/14 at 17:59

Netherlands: Aegon insurance offers its space on Ajax shirt to charity in 2014-15

The insurance company, Aegon, has offered its space on the Ajax Amsterdam (NED, Eredivisie) shirt to a charity for 2014-15, the club announced on 23/04/2014. The space will be offered to the Gehandicaptensport association, a Dutch organisation that works on the development of sports for disabled…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18215
• Published on 25/04/14 at 17:44

Mark King to become president of Adidas North America as of 01/06/2014

Mark King will become the new president of Adidas in North America as of 01/06/2014, announced the German brand on 17/04/2014. He replaces Patrik Nilsson, who became CEO of the American fashion brand, Gant. Mark King will be responsible for the direction of Adidas and Reebok on the North American…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 18186
• Published on 25/04/14 at 15:42

England: Macron becomes kit supplier for Bolton Wanderers and acquires stadium naming rights

The Italian sporting goods brand, Macron, has become the kit supplier of the Bolton Wanderers (Championship, 2^nd British division) the club announced on 24/04/2014. The company also obtained the naming rights to the currently named Reebok Stadium (28,000 seats). The four-year agreement is valid…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Stadiums, …
• Article # 18183
• Published on 25/04/14 at 14:49

Brazil 2014: Heineken launches communications campaign with Dennis Bergkamp in the Netherlands

The Dutch brewer Heineken launched its communications campaign for the 2014 World Cup with a video using the former international Dennis Bergkamp (HOL, 79 caps, 37 goals) on 22/04/2014. The clip features a Dutch float during carnival in Rio, and is being broadcast in the Netherlands. A statue of…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 18182
• Published on 25/04/14 at 12:07