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©  Mahou
Champions League: Brewer Mahou wants fans of both Madrileño clubs to watch match in same plaza

The Spanish brewer Mahou issued an invitation on 05/05/2014 to fans of both Real Madrid and Atletico Madrid to watch the Champions League final and celebrate victory in the same plaza of the Spanish capital. The final will be held in Luz Stadium in Lisbon (POR) on 24/05/2014. Mahou, the official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18959
• Published on 13/05/14 at 14:25
©  ADIDAS
Adidas: Revenues (at €3.533bn) down 6% in the first quarter of 2014

Adidas had a decline of 6% to € 3.533 billion in sales for the first quarter of 2014, the German group announced on 06/05/2014. Adidas Group's net income was €204m. "While we must always be very careful with exchange rates and their impact on our financial results, the first quarter will be the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Merchandising - Licensing
• Article # 18888
• Published on 13/05/14 at 11:59
©  Cristiano Ronaldo
Cristiano Ronaldo was footballer with highest income (€53m) for 2013, according to Forbes

Cristiano Ronaldo (Real Madrid) of Portugual gained more than any other footballer in 2013, pulling in revenues of €53m, according to Forbes on 10/05/2014. According to Forbes, the striker had €35.6m in wages and €17.4m in business income. The player extended his contract with Real Madrid on…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Marketing - Communication
• Article # 18880
• Published on 12/05/14 at 18:26
©  D.R.
Ashley Milton named CFO of Perform Group (Britain)

Ashley Milton of England was appointed CFO of Perform Group, a British company specialising in the production of sports content on digital media, on 08/05/2014. He will be replacing David Surtees, who had left on 10/01/2014, following a warning on the group's results. The share price of Perform…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Finance
• Article # 18890
• Published on 12/05/14 at 17:43
Brazil 2014: Deutsche Telekom launches its campaign "We are football fans, above all"

The German brand Deutsche Telekom, a DFB (German Federation) sponsor, is launching a digital campaign entitled, "We are football fans, above all", from 05 to 23/05/2014, the company announced on 28/04/2014. This campaign has fans show their support for the German selection by publishing "selfies…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 18733
• Published on 12/05/14 at 09:51
©  AS Roma
Serie A: The channel Sky Sport to be AS Roma's shirt sponsor for last two matches of 2013-14

The pay TV channel Sky Sport is to be AS Roma's (Serie A) shirt sponsor for the last two matches of the 2013-14 championship, the club announced on 04/05/2014. Sky Sport, the club's media sponsor, will replace the logo of the club's foundation, "Roma Cares", on the Roman tunic for the face-off…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18787
• Published on 09/05/14 at 13:00
©  ERIMA GmbH
2.Bundesliga: Erima extends partnership with Cologne, Hummel becomes Sankt Pauli's shirt supplier

The German kit supplier Erima extended its partnership with FC Cologne (2.Bundesliga) until 2017-18, and the Danish brand Hummel extended its contract with FC Sankt Pauli (2.Bundesliga) and became official kit supplier for 2014-15 and 2015-16. The announcements were made on 04/05/2014.FC Cologne…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 18699
• Published on 07/05/14 at 16:00
Ligue 1: Optician Alain Afflelou to sponsor AS Monaco in 2014-15

The optician Alain Afflelou will become a sponsor of AS Monaco (Ligue 1) in 2014-15, the club announced on 06/05/2014. The club was guided by the marketing rights management agency Sportifve. The brand will be present on the back of the club's shirts for the last three games of the 2014 season: at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18681
• Published on 07/05/14 at 13:59
©  D.R.
Serie A: Energy Ti becomes Parma FC sponsor and acquires 10% of club

Energy Ti, an energy company, became a sponsor of Parma FC (Serie A) and acquired 10% of the club on 29/04/2014. Energy Ti provides natural gas, electricity and services related to energy efficiency. The Italian company is also based in Switzerland and France. The group will provide €25m over 10…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18678
• Published on 07/05/14 at 13:36
2.Bundesliga: Sportfive to manage marketing for FC Kaiserslautern until 2019-20

Sportfive has extended its contract to handle marketing for 1.FC Kaiserslautern (2.Bundesliga) until July 2020, the club announced on 03/05/2014. The parties have been under contract since 2004. Sportfive Germany will handle the commercial rights, stadium display advertising, and shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18685
• Published on 07/05/14 at 12:59