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Brazil 2014: Food brand, Sadia, allows children to send a message to the Selecao

Sadia, the food brand, partner of the CBF (Brazilian federation), allowed children born after the last victory of Brazil at the World Cup to send a message to the Seleção players for the 2014 World Cup, on 14/03/2014. The viral campaign targets children under the age of 12, who did not see the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 16145
• Published on 17/03/14 at 15:59
©  D.R.
Jyske Bank becomes partner of Toulouse FC who wants to develop its relationship with Denmark

Toulouse FC (Ligue 1) formalised its partnership with Jyske Bank. The two entities are co-organising an event honouring Franco-Danish relations, during the match Toulouse FC - Evian-Thonon-Gaillard (30th matchday of Ligue 1) on 22/03/2014. The consul of Denmark in Midi-Pyrenees, will kick off the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16086
• Published on 17/03/14 at 15:38
©  Hyundai
Iker Casillas and Kaka named Hyundai ambassadors for the 2014 World Cup

South Korean car manufacturer Hyundai has named Iker Casillas (ESP, Real Madrid) and Ricardo Kaká (BRA, Milan AC) as international brand ambassadors for the 2014 World Cup, on 14/03/2014.Both players will appear in television spots, as well as in a print and digital campaign.Hyundai has been the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 16140
• Published on 17/03/14 at 14:39
©  D.R.
Brazil 2014: Adidas and Japanese football federation partner with Pokémon (Nintendo group)

Adidas and the JFA (Japan Football Association) created a partnership with the Pokémon franchise, owned by the Nintendo group on 12/03/2014. The main characters of the animated series of Pokémon, including Pikachu, will appear in an advertising campaign of the German sporting goods supplier in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 16116
• Published on 17/03/14 at 12:51
Ligue 1: Center Parcs becomes official label of Paris SG until the end of 2013-14 season

Center Parcs, a company specialising in holiday villages and tourist residence, became the official label of Paris SG (Ligue 1) until the end of the 2013-14 season, the club announced on 14/03/2014. The Dutch company belonging to the Pierre & Vacances Group is developing its first partnership with…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16081
• Published on 14/03/14 at 17:57
©  Sportlab
56% of 15-24 year olds intend to watch the 2014 World Cup according to 2013 Yearbook by Sportlab

56% of 15-24 year olds intend to watch the 2014 World Cup, compared to 37% of the total French population, said the "2013 Yearbook" of the sport counseling and marketing agency, Sportlab, on 12/03/2014. This annual study published since 2007, summarises the key points of the agency's various…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 16055
• Published on 14/03/14 at 12:30
©  Adidas
Only 6.8% of English youth associate Messi with Adidas (Threepipe study)

Only 6.8% of English fans aged between 18 and 24 associate Lionel Messi (FC Barcelona) with sporting goods supplier Adidas, according to a study by the British marketing agency, Threepipe, published in February 2014. This conclusion was made after interviews with a panel of 2,000 people. Lionel…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 16052
• Published on 14/03/14 at 11:16
©  Nissan
UEFA: Nissan to replace Ford as Champions League sponsor

Nissan car manufacturer is negotiating with UEFA (Union of European Football Associations) to replace Ford as Champions League sponsor in 2014-15, according to our information, on 13/03/2014. The contract, which could be announced during the final of the 2014 edition, in Lisbon (POR) on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 16033
• Published on 13/03/14 at 17:23
©  Under Armour
Under Armour presents football boots in colours of Superman and Batman

The American sportswear company, Under Armour, in association with the Marvel entertainment group launched football boots in the colours of American superheros on 11/03/2014. The brand has created boots with Superman, Batman, Captain America, Flash Gordon and the Hulk designs available. Under…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 16000
• Published on 13/03/14 at 13:46
©  Mobilis
Algeria: telephone operator Mobilis, title sponsor of Algerian Ligue 1 and Ligue 2 until 2017

The telephone operator, Mobilis, an Algerian Telecom subsidiary, became the title sponsor of the Algerian Ligue 1 and Ligue 2 competitions, announced the Algerian LFP (Professional Football League) on 06/03/2014. The three-year contract will expire at the end of the 2016-17 championship. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 16006
• Published on 13/03/14 at 12:59