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©  Cruise
Premier League: ready-to-wear brand, Cruise, to clothe Sunderland until 2014-15

Distributor of ready-to-wear clothing, Cruise, will clothe Sunderland (Premier League) until the end of the 2014-15 season, announced the club on 27/02/2014. Cruise has provided German brand Hugo Boss suits to staff as well as players of the "Black Cats" for the final of the Capital One Cup…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 15485
• Published on 03/03/14 at 14:34
©  URBSFA
Brussels Airlines, official carrier of the Belgian Football Federation until July 2016

The Belgian airline, Brussels Airlines has become the official partner of the URBSFA (the Royal Belgian Football Association) on 27/02/2014. The Belgian national team will travel officially with Brussels Airlines. The company will also create a flight to Brazil for 150 fans during the World Cup…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 15483
• Published on 03/03/14 at 14:30
U.S. consumer goods group Clorox partners with Mexican and American Football Federations

American consumer goods group, the Clorox Company, has partnered with the U.S. Soccer Federation and the Femexfut (Mexican Federation) on 27/02/2014. The group has entered into an agreement with SUM (Soccer United Marketing), the commercial division of the MLS (Major League Soccer), allowing it to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 15492
• Published on 03/03/14 at 13:30
©  Chelsea FC
Premier League: 20th Century Fox partners with Chelsea to create co-branded Simpsons products

The U.S. media company, 20th Century Fox, has partnered with Chelsea FC (Premier League) to launch co-branded products between the club and The Simpsons license, on 27/02/2013. Several Chelsea players will make an appearance in an episode of the series dedicated to football that will air sometime…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 15495
• Published on 03/03/14 at 12:01
MLS: Leidos becomes shirt sponsor of DC United, Corona ends shirt sponsorship with Chivas USA

Leidos, a government consulting agency, has become the main shirt sponsor of DC United (MLS, USA-CAN) on 24/02/2014. Leidos, which has its headquarters very close to Washington, D.C. in Reston, Virginia, replaces Volkswagen on the DC United shirt.Volkswagen was the shirt sponsor of the capital…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 15280
• Published on 28/02/14 at 19:24
©  Bayern
Bayern Munich promotes the instant messaging service of Samsung

Bayern Munich (Bundesliga) signed a new agreement with the South Korean electronics company Samsung to participate in promoting the instant messaging service ChatON, announced the club on 21/02/2014. Fans of the German club were able to submit questions on 24/02/2014 to Bayern Munich midfielder…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 15438
• Published on 28/02/14 at 15:20
©  URBSFA
Burrda Sport presents Belgian uniform for the 2014 World Cup

The Qatari sporting goods supplier Burrda Sport presented the shirt for the Belgian national team for the 2014 World Cup on 27/02/2014.The brand unveiled three shirts in the national colors, one red, one black and one "third shirt" in yellow, priced commercially at €75. This is the first time a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 15419
• Published on 28/02/14 at 12:05
©  Allianz
Allianz capital injection into Bayern Munich: "We invest in our brand" (Joe Gross, Allianz)

"We believe it is a good deal. We invest in our brand and in the development of the company in Germany and abroad," said Joseph Kumar Gross, marketing manager of the Allianz Group to the German financial website Börse Online on 17/02/2014. The German insurance company, who has had naming rights to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Stadiums, …
• Article # 15385
• Published on 28/02/14 at 11:30
©  D.R.
Liga: Qatar Airways unveils Boeing 777 in the colours of FC Barcelona

The Qatar Airways airline, a major partner of FC Barcelona (Liga BBVA), unveiled a Boeing 777 in the club's colours on 25/02/2014.The aircraft was announced at the launch of the partnership between the club and Qatar Airways in July 2013. The design reveals the Barça flag on the fuselage of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 15372
• Published on 27/02/14 at 15:10
©  D.R.
Brazil 2014: Exclusive Adidas 2014 World Cup t-shirt designs accused of inciting "sex tourism"

The German brand Adidas announced the withdrawal of the sales of two t-shirt designs launched in the United States for the 2014 World Cup on 25/02/2014. They have been accused by the Brazilian authorities as encouraging "sex tourism."On one design, the image of a heart that accompanies the slogan…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 15365
• Published on 27/02/14 at 14:19