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©  Fantex
NFL: Vernon Davis (49ers) will become the first athlete on the stock market

San Francisco 49ers (NFL, National Football League, League of American Football League) player Vernon Davis will become the first athlete listed on the stock market, announced Fantex Holdings, which launched the sale of 421,000 shares in the player at $10 each (about €7.3) on 01/30/2014. Vernon…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Legal, Social Responsibility
• Article # 15358
• Published on 27/02/14 at 13:29
©  Wembley Stadium
England telecommunications group EE now major partner of Wembley Stadium until 2020

The English telecommunications company EE became the major partner of Wembley Stadium (90,000 seats) in London on 26/02/2014. The six-year contract between the two parties will continue until 2020. The partnership will officially start at the finals of the Capital One Cup between Manchester City…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Stadiums, Authorities, …
• Article # 15363
• Published on 27/02/14 at 12:59
©  iON
Premier League: iON, manufacturer of portable cameras, partner of Manchester City until 2017

iON, the U.S. manufacturer of portable HD cameras, has become a partner of Manchester City (Premier League), announced the club on 25/02/2014. The brand is under contract until the end of the 2016-17 season. iON will provide the club with cameras. Most notably, it will install several models…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 15303
• Published on 26/02/14 at 12:32
©  PMU
PMU organises a Facebook contest that allows fans to challenge the French national team in foosball

The sports betting operator PMU, sponsor of the FFF (French Football Federation), is organising a Facebook contest that will allow fans to challenge the French national team in foosball, the company announced on 25/02/2014. For the friendly match between France and the Netherlands (05/03/2014 at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 15307
• Published on 26/02/14 at 11:42
©  Stockhorn Arena
Switzerland: cable car company Stockhorn acquires the naming rights to the stadium of FC Thun

Stockhornbahn AG, the company that operates the Stockhorn cable car, acquired the naming rights to the stadium of FC Thun (Canton of Berne, Switzerland) on 22/02/2014. The stadium opened in July 2011 and was known as the Arena Thun. It now becomes the Stockhorn Arena. It has a capacity of 9,500…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 15269
• Published on 25/02/14 at 17:31
Netherlands: Warrior will equip NEC Nijmegen from 2014-15

The American brand Warrior will become the official kit and equipment supplier of NEC Nijmegen (Netherlands, Eredivisie) from 01/07/2014, the club announced on 24/02/2014. Warrior replaces the German brand Jako. Nijmegen is the first Dutch professional sports club to be equipped by Warrior. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 15264
• Published on 25/02/14 at 16:31
Ping An Insurance becomes title sponsor of the Chinese first division for 2014-2018

Ping An Insurance, a Chinese company specialising in banking and insurance, became the title sponsor of the Chinese Super League (Chinese first division) for the period of 2014-2018, announced IMG Worldwide, an American marketing and media rights management company and strategic partner of Super…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 15260
• Published on 25/02/14 at 15:47
©  Dr Pepper Dallas Cup
USA: Adidas partner of the 35th edition of Dr Pepper Dallas Cup youth tournament (U13-U19)

The German sporting goods supplier Adidas agreed to a multi-year sponsorship partnership with the Dr Pepper Dallas Cup (USA), an international youth football tournament, on 21/02/2014. The tournament, which will be held from 13/04 to 20/04/2014, will see Adidas become the official match ball…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Merchandising - Licensing
• Article # 15202
• Published on 25/02/14 at 14:16
©  Bayer Leverkusen
Germany: auto manufacturer Opel extends its contract with Bayer Leverkusen until 2015-16

German auto manufacturer Opel has extended its partnership with Bayer Leverkusen (Bundesliga), announced the club on 20/02/2014. Opel, which has sponsored Bayer Leverkusen since August 2012, is now contracted with the club until the end of the 2015-16 season.Opel gets visibility on the advertising…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 15250
• Published on 25/02/14 at 12:03
©  D.R.
Bundesliga: Italian brand Lotto Sport replaces Puma as sponsor of Hoffenheim from 2014-15

The Italian brand Lotto Sport will replace the German brand Puma as the official kit supplier of TSG Hoffenheim 1899 (Bundesliga), announced the club on 18/02/2014. The contract will commence in June 2014 and expire at the end of the 2018-19 season.Puma has been under contract with Hoffenheim…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 15206
• Published on 24/02/14 at 16:45