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©  D.R.
Bundesliga: food brand Wiesenhof shirt sponsor of Werder Bremen until 2015-16

German food brand Wiesenhof has extended its partnership with Werder Bremen (Bundesliga) as its main shirt sponsor, announced the club on 07/02/2014. The company, specialising in poultry, will be associated with the club until the end of the 2015-16 season. Wiesenhof has been the shirt sponsor of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 14594
• Published on 10/02/14 at 17:32
©  FC Barcelone
Liga: Peruvian brand Big Cola extends with Barcelona until June 2016

Peruvian brand Big Cola soft drinks has extended its partnership with FC Barcelona (Liga) until June 2016, the club announced on 06/02/2014. Big Cola has supported the club since 2010. Big Cola is the official club soda in 11 countries in South America and Latin America: Mexico, Costa Rica…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 14593
• Published on 10/02/14 at 15:59
©  Newcastle United
Premier League: Papa John's restaurant chain to sponsor Newcastle until June 2014

The fast food pizza chain Papa John's will become a sponsor of Newcastle United (Premier League) until June 2014, the club announced on 06/02/2014. The contract was negotiated by the marketing agency SportQuake.The American company will advertise in the media communications of the club and on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 14571
• Published on 10/02/14 at 11:30
©  EA Sports
EA Sports announces the release of the video game "FIFA World Cup" in Europe on 17/04/2014

Canadian video game publisher EA Sports announced it will release the new opus of its franchise "FIFA World Cup" on 17/04/2014 in Europe. The game will be released on both the PlayStation 3 and Xbox 360 platforms. The game is currently in development at EA Canada in Vancouver. The game is fully…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 14535
• Published on 07/02/14 at 16:25
©  Adidas
Striker Diego Costa (Atlético Madrid) becomes ambassador of Adidas

Brazilian-born and naturalised Spanish striker Diego Costa (Atletico Madrid) became an ambassador for German sports equipment brand Adidas on 05/02/2014. The player, born on 07/10/1988, has played twice for Brazil (friendly matches) but decided to play for the Spanish national team in October…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 14483
• Published on 07/02/14 at 11:30
©  D.R.
Neymar affair: Brazilian companies could break sponsorship negotiations

Several Brazilian companies could have broken negotiations with Neymar (FC Barcelona) regarding sponsorship contracts, announced the Spanish daily Marca, on 05/02/2014. The controversy surrounding the conditions of the transfer of the Brazilian player from FC Santos (Brazilian Serie A) to FC…
Domain(s): Sponsors & Partners
• Category(ies): Legal, Marketing - Communication, Social Responsibility
• Article # 14470
• Published on 07/02/14 at 10:39
© adidas
Champions League: Adidas presents the ball for the 2014 final via its platform Gamedayplus

The sports equipment company Adidas presented the ball for the final of the Champions League, via a video, on 03/02/2014. The colours, blue and orange, were chosen in relation with Lisbon, the city where the final of the competition will be held on 24/05/2014: blue represents the sea and the sky…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 14458
• Published on 06/02/14 at 16:59
©  Everton FC
Premier League: Umbro to equip Everton from 2014-15 to 2018-19

Umbro will become the official kit and equipment supplier of Everton (Premier League) from the 2014-15 season, announced the Liverpool-based club on 04/02/2014. The five-year partnership will expire at the end of the 2018-19 season. The new Everton kit should be presented on 01/06/2014. Umbro…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 14392
• Published on 05/02/14 at 15:30
©  D.R.
Bundesliga: Hypo Vereinsbank continues contract with David Alaba (Bayern Munich) until 2016

David Alaba, Austrian defender of Bayern Munich (Bundesliga), extended his contract as an ambassador of the German bank Hypo Vereinsbank until 2016, on 03/02/2014. David Alaba has been associated with the bank since May 2013. Hypo Vereinsbank is a subsidiary of the Italian group Unicredit. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 14373
• Published on 04/02/14 at 18:59
©  D.R.
Premier League: Manchester United negotiate their 2015-16 contract with several equipment companies

German sports equipment companies Adidas and Puma and the American company Warrior are negotiating to become the official supplier of Manchester United (Premier League) from 2015-16, announced the British newspapers The Times and The Guardian on the 29/01/2014.Nike, which has supplied the English…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 14284
• Published on 03/02/14 at 15:42