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©  Puma
Brazilian Dante (Bayern Munich) continues with Puma until 2015-16

Bayern Munich defender Dante Bonfim Costa Santos (Brazil international, 10 caps, 2 goals) extended his contract with Puma on the 24/01/2014. Dante will be an official ambassador of the German brand until the end of the 2015-16 season. The thirty year-old player has been contracted with Puma since…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 14282
• Published on 03/02/14 at 15:00
©  FFF
Sponsorship: "The image survey clause will not be present in FFF's future contracts" (Noël Le Graët)

The clause in FFF's contracts, that allowed sponsors to change their contributions based on image surveys conducted by the Kantar Sport agency, "will not be present in future FFF's contracts," said Noël Le Graët, the president of the FFF (French Football Federation), to NTF on 21/01/2014. "We are…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 13849
• Published on 03/02/14 at 12:34
Bundesliga: Schalke 04 re-sign with CTS Eventim to manage the resale of their game tickets

Schalke 04 (Bundesliga) re-signed with the ticket exchange platform CTS Eventim to manage the resale of their match tickets at the Veltins Arena, announced the club on the 23/01/2014. The company managed the "S04-Ticketbörse" exchange platform during the 2012-13 season. This system allows fans to…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Marketing - Communication
• Article # 14219
• Published on 31/01/14 at 15:50
©  Crystal Palace FC
Premier League: The Italian brand Macron will be Crystal Palace kit supplier from 2014-15 to 2017-18

The Italian brand Macron will become the official kit supplier of Crystal Palace FC (Premier League) from the 01/07/2014, the London club announced on the 29/01/2014. The two parties signed a four-year agreement ensuring Macron's presence until the end of the 2017-18 season. The Italian company…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 14234
• Published on 31/01/14 at 15:47
©  SS Lazio
Serie A: MSC Cruises official partner of Lazio until the end of the 2013-14 season

The shipping company MSC Cruises has signed an agreement with Lazio (Serie A) until the end of the 2013-14 season, announced the club on the 28/01/2013. The deal was brokered by the marketing and media rights agency Infront Italy. MSC Cruises will develop commercial offers with the club. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 14091
• Published on 31/01/14 at 11:53
©  Parme FC
Serie A: Vorwerk Folletto extend shirt sponsorship of Parma FC until 2014-15

Vacuum cleaners brand Vorwerk Folletto extended their shirt sponsorship contract with Parma FC (Serie A) through the 2014-15 season, the club announced on the 29/01/2014.Vorwerk Folletto is currently the main shirt sponsor of the club for the 2012-13 season. The annual contract should remain the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 14151
• Published on 30/01/14 at 18:23
©  Nike
Nike becomes the official supplier of the South African Federation until 2018

Nike became the official supplier of the SAFA (South African Football Association), the sports equipment company announced on the 28/01/2014. The contract runs until the end of the 2018 season. The American brand will design and develop football kits for the men’s and women’s South African…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 14097
• Published on 29/01/14 at 17:40
©  Puma
Arsenal: "A club that symbolises our brand and our spirit" (Björn Gulden, CEO of Puma)

"Puma has two platforms of activity: 'sport / performance' and 'lifestyle'. (...) We quickly realised that our base was going to be the 'sport' segment. This is our legacy, so everything we do must be rooted in sports. (...) Our partnerships with Usain Bolt, Ferrari, Mario Balotelli, Dortmund and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 14089
• Published on 29/01/14 at 15:43
Bundesliga: Turkish tyre manufacturer Lassa Tyres becomes sponsor of Hamburger SV

Turkish tyre manufacturer Lassa Tyres became a sponsor of Hamburger SV (Bundesliga), announced the club on the 28/01/2014. The partnership was facilitated by Sportfive Germany, exclusive marketing agency of HSV. Lassa Tyres replaces the South Korean company Kumho, tyre partner of Hamburg in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 14103
• Published on 29/01/14 at 15:13
Bundesliga: the Internet service provider Unitymedia Kabel BWI partners with Borussia Dortmund

The German Internet service provider Unitymedia Kabel BWI becomes a sponsor of Borussia Dortmund (Bundesliga), the club announced on the 23/01/2014.The company will receive advertising space in several areas of the Signal Iduna Park stadium in Dortmund. The service provider will be particularly…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Stadiums, …
• Article # 14069
• Published on 29/01/14 at 09:30