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Brazil: American company TelexFree to partner with Botafogo in 2014

US company specialised in Internet advertising TelexFree has become partner of Botafogo (BRA) the club announced, on 09/01/2014. The company will be present on the bottom of the carioca club's shirt in 2014. The logo of the company will then move on the shoulder of the shirt during the second half…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13514
• Published on 14/01/14 at 10:32
Brazil: BMG bank to extend contract with Atletico Mineiro in 2014

Brazilian bank BMG has extended its partnership with Atletico Mineiro for the entire 2014 season, the club announced on the 10/01/2014. The company will remain the main shirt sponsor of the 2013 Copa Libertadores winner. The agreement is estimated at € 4 million for the 2014 season. The bank will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13491
• Published on 13/01/14 at 13:45
©  FC Nuremberg
Bundesliga: Bayern Lotto to extend its partnership with 1.FC Nuremberg until 2014-15

Betting company Lotto Bayern has extended its partnership with 1.FC Nuremberg (Bundesliga) until 2014-15, the club announced on the 09/01/2014. Both parties are bound since July 2012.The extension of the partnership was negotiated by Sportfive agency, which holds the exclusive marketing rights of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13479
• Published on 13/01/14 at 11:11
©  ADIDAS
Eric Liedtke to succeed Erich Stamminger as head of global brands at Adidas Group

Eric Liedtke has been appointed head of global brands to the executive committee of Adidas Group, the German sports equipment group announced, on the 08/01/2014. He takes over Erich Stamminger, in office since 2009, who will officially leave the executive committee on the 05/03/2014."We are…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Legal, …
• Article # 13475
• Published on 13/01/14 at 10:32
Premier League: Aperol Spritz , property of Campari group, to sponsor Manchester United until 2017

Campari, an Italian group specialised in spirits, have announced a partnership with Manchester United (Premier League champion in 2012-13) with their brand Aperol Spritz on the 10/01/2014. The three-year agreement will run until the end of the 2016-17 season. Aperol Spritz will be present on Old…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13456
• Published on 10/01/14 at 17:36
©  Botafogo
Brazil: energy drinks Guaraviton to remain shirt sponsor of Botafogo in 2014

Energy drinks brand Guaraviton, property of Viton 44 group, has extended its partnership with Botafogo (Brazil), the club announced, on the 09/01/2014. The Brazilian company will remain the Rio-based club's main shirt sponsor during the 2014 season. The logo is displayed 8 times on the club’s kit…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 13435
• Published on 10/01/14 at 15:45
©  FAF
Insurer Macir Vie to extend partnership with the Algerian federation in 2014

Macir Vie, leading Algerian private and health insurer has extended its partnership with the FAF (Algerian Football Federation) in 2014, the body announced, on the 05/01/2014.The company has been partner of the Federation since 2008 and will be a major sponsor of the national team during the 2014…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 13369
• Published on 09/01/14 at 11:47
©  NIKE
CONMEBOL unveils "Ordem", the Nike ball for the 2014 Copa Libertadores

CONMEBOL (the South American Football Confederation) has unveiled the "Ordem" football (first word of Brazil's slogan, "Ordem e Progresso", "Order and Progress"), the Official Nike ball of the 2014 Copa Libertadores, on the 07/01/2014. It will be used for the first time at the opening of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 13348
• Published on 08/01/14 at 17:59
©  FC Bayern
Bundesliga: Henkel Beauty Care to become partner of Bayern Munich until 2014-15

German brand of beauty products Henkel Beauty Care has become partner of FC Bayern Munich (Bundesliga) until 2014-15, the club announced during their winter training camp in Doha (QAT), on the 07/01/2014. Henkel Group specialises in household cleaning products, cosmetics and adhesive…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13339
• Published on 08/01/14 at 16:53
©  D.R.
England: American writer John Green becomes sponsor of AFC Wimbledon (4th Division)

The American writer and video blogger John Green has become the sponsor of AFC Wimbledon (Football League Two, the English fourth division) the club announced, on the 07/01/2014. The 36-year-old author, whose last book « The fault in our stars » was elected book of the year in 2012 by the Time…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13313
• Published on 08/01/14 at 15:26