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Adidas organises "Samba Tour" futsal tournament in Paris to promote the "Samba Pack"

German sports equipment company Adidas will organise a "Samba Tour" futsal tournament in Paris (France) with partners Le Five and Z5, in February-March of 2014, announced the brand on the 17/01/2014. The tournament will allow the winning team to face the futsal section of the Brazilian club…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 14067
• Published on 28/01/14 at 18:30
©  Liverpool FC
Liverpool: Indonesian airline Garuda becomes sponsor of training equipment

Indonesian airline Garuda becomes the sponsor of Liverpool FC's (Premier League) training outfits, announced the club on the 27/01/2014. Garuda has been the official airline of Liverpool since September 2012, under a contract that was set to expire at the end of the 2014-15 season. The agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 14060
• Published on 28/01/14 at 16:30
©  Telepizza
Liga BBVA: Telepizza, official supplier of Athletic Bilbao, launches "Athletic Club Pizza"

The Spanish restaurant chain Telepizza, official pizza supplier of Athletic Bilbao (Liga BBVA), launches "Athletic Club Pizza", announced the Basque club on the 27/01/2014. The pizza takes the shape and colors of the logo of the club, and will be available in over twenty Telepizza restaurants in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 14037
• Published on 28/01/14 at 13:37
©  D.R.
Bundesliga: Nike to replace Jako as kit supplier of Eintracht Frankfurt in 2014-15

Eintracht Frankfurt (Bundesliga) announced the end of their partnership with the German equipment company Jako at the end of the 2013-14 season, the club said on the 24/01/2014. Jako has supported the club since 2003. Nike will replace Jako on the 01/07/2014. A five-year contract connects the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 14025
• Published on 28/01/14 at 09:30
©  Liverpool FC
Premier League: Vauxhall Motors to replace Chevrolet as Liverpool partner until 2015-16

British car brand Vauxhall Motors will become partner of Liverpool FC (Premier League), the club announced on the 24/01/2014. The contract runs until the end of the 2015-16 season.General Motors decided to replace Chevrolet with Vauxhall Motors - both brands belong to the American parent group …
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 14001
• Published on 27/01/14 at 18:16
©  Arsenal FC
Premier League: Puma formalise their kit partnership with Arsenal from 2014-15

German sports equipment company Puma formalise their partnership with Arsenal FC (Premier League), the club announced at the Emirates Stadium in London (United Kingdom) on the 27/01/2014. The contract will begin on the 01/07/2014. The agreement is "the most important in the history of Puma and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 14007
• Published on 27/01/14 at 17:44
©  Getty Images 2013 AFP
Barclays may end sponsorship of the Premier League in 2016

Barclays may end its title sponsorship of the Premier League at the end of the current contract in 2016, says the Wall Street Journal on the 26/01/2014. The English 1st Division has been called the Barclays Premier League since 2001. The bank pays €48.3 million per season to the league since the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 13999
• Published on 27/01/14 at 15:00
©  D.R.
Liga: national tourist office "Azerbaijan" to extend partnership with Atletico Madrid until 2014-15

"Azerbaijan", the national tourist office, has extended its partnership by one season with Atletico Madrid (Liga BBVA), on the 23/01/2014. The inscription "Azerbaijan, land of fire" has been displayed on the club's shirt since December 2012. The new contract will end on the 30/06/2015.The logo…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13941
• Published on 24/01/14 at 11:18
©  FC Santos
Brazil: language school CNA to become sponsor of FC Santos in 2014

Brazilian language school CNA has become the official partner of FC Santos (Brazilian Serie A), the club announced, on the 22/01/2014.The logo of the company will be present on both sleeves of the club's shirt. FC Santos will also participate in various activities to promote the school. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 13936
• Published on 24/01/14 at 10:04
World Cup kit suppliers since 1998

NTF has published an inventory of kit suppliers for five World Cups involving 32 teams, since the 1998 World Cup in France. A total of 20 different companies were present on at least one final phase, but only three did not miss any competition : Nike, Adidas and Puma. For the first time since…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79963
• Published on 23/01/14 at 18:21