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©  jaguar
José Mourinho (Chelsea FC) joins the Jaguar automobile brand

José Mourinho, the Portuguese manager of Chelsea (Premier League), joined the British automobile brand Jaguar on 12/02/2014. Mourinho will participate in the international branding campaign, "It's good to be bad." He will receive the keys to a Jaguar E-Type Coupe, the latest model of the brand…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 15077
• Published on 20/02/14 at 14:28
©  Barclays
Nike appoints Anthony Watson as director of information systems

The American Anthony Watson was appointed director of information systems at Nike, announced the U.S. sports equipment manufacturer on 18/02/2014. He replaces Roland Paanakker, who left the post in October 2013. Watson will officially take office in April 2014, and will work with Eric Sprunk…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Legal, …
• Article # 15061
• Published on 20/02/14 at 13:27
©  Hublot
José Mourinho (Chelsea FC) ambassador of Swiss watchmaker Hublot

Chelsea manager José Mourinho became an ambassador of the Swiss watchmaker Hublot on 17/02/2014. José Mourinho, the coach of the London club since 03/06/2013, previously held the Chelsea position between 2004 to 2007. His annual salary is estimated at €12m. With this new partnership, Hublot is…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 15006
• Published on 19/02/14 at 15:41
France: ERA Real Estate becomes a partner of the Coupe de la Ligue until 2016-17

The international franchise network of real estate agents, ERA Real Estate, became an official partner of the Coupe de la Ligue on 17/02/2014. The partnership will begin during the final of the 20th edition of the competition, which sees Olympique Lyonnais versus Paris Saint-Germain at the Stade…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 14964
• Published on 19/02/14 at 12:58
©  Bayer Leverkusen
Bundesliga: LG Electronics opens a 50 square meter shop at the BayArena in Leverkusen

The LG company opened a 50 square meter shop within the BayArena (30,200 seats) of Leverkusen on 15/02/2014. The Korean electronics company has been the main shirt sponsor of Bayer Leverkusen (Bundesliga) since 2013. Both parties are bound until the end of the 2015-16 season. The annual sum of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication, …
• Article # 14961
• Published on 19/02/14 at 12:30
©  US Palerme
Serie B: MSC Cruises partners with U.S. Palermo until the end of 2013-14 season

The shipping company MSC Cruises has partnered with U.S. Palermo (Serie B Eurobet, ITA) until the end of the 2013-14 season, the club announced on 14/02/2013. The agreement was finalised with the help of the Italian media rights marketing agency Infront. MSC (Mediterranean Shipping Company) have…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 14944
• Published on 18/02/14 at 19:31
Go Sport: sales down -4.6% in 2013 to €641.9m

The Go Sport company posted a turnover of €641.9m in 2013, down 4.6% compared to 2012 (€675.6m), the brand reported on 14/02/2014. The net result of the company amounted to -€17.3m, an increase compared to 2012 (-€21.9m).Net debt fell by €16.1m over the year, due to "significant efforts with…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 14916
• Published on 18/02/14 at 18:59
©  TP PR NEWSWIRE
Neymar (FC Barcelona) Castrol ambassador until February 2015

FC Barcelona striker Neymar (Brazil international, 46 caps, 27 goals) became the ambassador of the motor oil and lubricants brand Castrol on 17/02/2014. Neymar has a contract for 12 months, until February 2015. The subsidiary of the British company BP, Castrol is a partner of FIFA (Federation…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 14954
• Published on 18/02/14 at 15:31
©  D.R.
FIFA: Castrol may not extend its sponsorship after the 2014 World Cup

"We remain focused on activating our 2014 FIFA World Cup sponsorship and ensuring that we fully maximise this fantastic global opportunity to the benefit of our customers, consumers and employees around the world. No decisions will be made regarding future football sponsorships until after the…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Authorities, Marketing - Communication
• Article # 14812
• Published on 14/02/14 at 19:10
©  Adidas
Brazil 2014: Adidas unveils Russian home shirt and away shirts for Spain, Argentina and Germany

The German sporting goods supplier Adidas presented the official away shirts of Spain, Argentina and Germany as well as the home shirt of the Russian team for the 2014 World Cup in Brazil on 13/02/2014. The German team will wear their red and black shirt for the first time during the friendly…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 14850
• Published on 14/02/14 at 17:10