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©  Melbourne City FC
Australia: Etihad new shirt sponsor of Melbourne City FC, subsidiary club of Manchester City

Etihad Airways, the national airline of the United Arab Emirates, will be the new shirt sponsor for Melbourne City FC (A-League, first Australian division), a subsidiary club of Manchester City FC (Premier League) for five seasons, the company announced on 07/07/2014. “[Melbourne is] not only one…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 22263
• Published on 10/07/14 at 19:33
©  D.R.
Sunderland shirt sponsor BFS Group extends catering contract with Stadium of Light through 2017-18

BFS Group, South African catering company and shirt sponsor of Sunderland AFC (Premier League), has extended its catering contract through 2017-18 with the Stadium of Light (capacity 48,300), via its British subsidiary Bidvest 3663, the club said on 09/07/2014.Bidvest 3663 will supply food for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 22329
• Published on 10/07/14 at 19:11
©  Atalanta
Serie A: Nike to equip Atalanta BC for 2014-15; SuisseGas becomes shirt sponsor

Atalanta BC announced that for 2014-15 their kit supplier will be Nike (USA) and their main shirt will be the energy provider SuisseGas, during the presentation of their 2014-15 shirt, on 09/07/2014. SuisseGas, company based in Lugano (Switzerland), will be the club's shirt sponsor through…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 22286
• Published on 10/07/14 at 11:20
©  D.R.
Serie A: Mobile phone manufacturer NGM extends as Empoli shirt sponsor through 2016-17

NGM (New Generation Mobile) Mobile, an Italian firm specialised in the manufacture of dual-SIM mobile phones, has extended its contract as the shirt sponsor for Empoli Calcio (Serie A) through 2016-17, the club announced on 04/07/2014. Empoli have been promoted to Serie A for the 2014-15 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 22145
• Published on 09/07/14 at 14:28
©  D.R.
Premier League: Nike confirms it will not equip Manchester United after 2014-15

American kit supplier Nike confirmed on 08/07/2014 that it will not equip Manchester United (Premier League) after the 2014-15 season. "Any partnership with a club or federation has to be mutually beneficial and the terms that were on offer for a renewed contract did not represent good value for…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 22226
• Published on 09/07/14 at 10:56
©  Sampdoria
Serie A: French company Bmyteam to let Sampdoria fans incorporate personal photos into team shirt

French company Bmyteam will help Sampdoria (Serie A) fans put photos of themselves on the team shirt during 2014-15 Italian league fixtures, the club announced on 04/07/2014. The crowd-funding sponsorship company headquartered in Aix-en-Provence (Bouches-du-Rhône) and the kit supplier Kappa enable…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 22182
• Published on 08/07/14 at 18:31
Liga managers for 2014-15
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79580
• Published on 08/07/14 at 11:37
©  Manchester United
Premier League: Manchester United unveil shirt with Chevrolet logo for 2014-15

Manchester United (Premier League) unveiled their 2014-15 shirts -- featuring the logo of American automaker Chevrolet -- on 07/07/2014. The shirt sponsorship deal with Chevrolet is the largest in the world at €51m annually beginning in 2014-15. The amount will increase by 2.1% each year to reach…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 22123
• Published on 07/07/14 at 18:45
©  DC
Ligue 1: BewellConnect (electronic health devices) new official sponsor of AS Saint-Etienne

BewellConnect, a subsidiary of Visiomed Group, which specialises in electronic health devices, will be the new official sponsor of ASSE (Association Sportive de Saint-Étienne) for three seasons, from 2014-15 through 2016-17, the two partners, along with the sports marketing agency Sportfive…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 21868
• Published on 07/07/14 at 16:25
©  Real Sociedad
Liga: Adidas to replace Nike as Real Sociedad kit supplier in 2014-15

The German sports company Adidas will replace Nike as the kit supplier to Real Sociedad (Liga BBVA) in 2014-15, the Spanish club announced on 04/07/2014. Nike had been sponsoring the San Sebastian club since the 2011-12 season. Real Sociedad will be the fourth Liga BBVA club equipped by Adidas, in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 22093
• Published on 07/07/14 at 15:33