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©  LFP
Spain: Sportium becomes the official betting operator of Liga BBVA and Liga Adelante in 2014-15

Sportium has become the official betting operator of Liga BBVA and Liga Adelante, the first and second Spanish divisions, in 2014-15, the Spanish LFP (professional football league) announced on 04/08/2014.Sportium will feature on the pitch-side advertising of the different stadiums in the two…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 23418
• Published on 06/08/14 at 14:56
©  Kaiserslautern
2.Bundesliga: Paysafecard (online payments) becomes 2014-15 shirt sponsor of 1.FC Kaiserslautern

Paysafecard, an Austrian company providing online prepaid payment cards, will be the shirt sponsor of 1.FC Kaiserslautern (2.Bundesliga) for the 2014-15 season, the club announced on 04/08/2014.The contract is worth an estimated €1.6m for the 2014-15 season. The partnership also includes…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23395
• Published on 06/08/14 at 12:14
©  24option.com
Serie A: Broker website 24option.com to partner with Juventus Turin through 2015-16

24option.com, an online binary options broker, has partnered with Juventus Turin (champions of Serie A in 2013-14) through 2015-16, the club announced on 01/08/2014.24option.com will be Juventus' official broker at the international level. The company can use the club's marketing rights for its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23377
• Published on 05/08/14 at 14:46
Chris Liddell appointed CFO of IMG and WME

Chris Liddel (USA) was appointed CFO of the marketing and media rights agency IMG and of the artist representation agency WME (William Morris Endeavor Entertainment), the two organisations announced on 30/07/2014.IMG was purchased by WME for $2.3bn (approximately €1.7bn) on 18/12/2013.Chris…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Finance
• Article # 23321
• Published on 04/08/14 at 19:20
©  Adidas
Adidas: Turnover up 2% to €3.465bn for second quarter 2014 (net profit down %16)

Adidas' turnover was up 2% to €3.465bn in the second quarter of 2014, the company announced on 31/07/2014. The group's operating profit decreased by 12.7% to €220m and its net income attributable to shareholders also decreased by 16.3% to €144m. The German group had announced a turnover of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 23272
• Published on 04/08/14 at 10:25
©  EA Sports
Serie A: Video game maker EA Sports gets rights of the Italian league for FIFA 15

The video game editor EA Sports acquired the rights for the Serie A out of a partnership with Lega Serie A (Italian professional league that manages the first Italian division) on 24/07/2014. The company, based in Vancouver (Canada), will have exclusive use of the first Italian division for its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities, …
• Article # 23219
• Published on 01/08/14 at 18:25
©  Juventus
Serie A: Fiat, via Jeep brand, extends with Juventus for €17m per year through 2020-21

The Italian automaker Fiat, via its Jeep brand, has extended its contract as the shirt sponsor of Juventus (2013-14 Serie A champions) through the end of the 2020-21 season for €17m annually, the club announced on 31/07/2014. Jeep has been Juventus' shirt sponsor since the 2012-13 season. The new…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23290
• Published on 01/08/14 at 11:38
©  Liverpool FC
Premier League: Currency broker InstaForex partners with Liverpool FC through 2015-16

The Russian currency broker InstaForex has partnered with Liverpool FC (Premier League) through 2015-16, the club announced on 31/07/2014. The company will have marketing rights from the club in the Asian markets and Commonwealth countries. The online broker will use the images of Liverpool and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23262
• Published on 31/07/14 at 17:44
Puma: Turnover down 6.5% to €1.378bn in first half of 2014

German sports supplier Puma announced a 6.5% decrease in its turnover to €1.378bn in the first half of 2014, on 29/07/2014. Puma's turnover in the first half of 2013 was €1.474bn."Given PUMA’s results in the first half of the year, we continue to expect flat full year currency adjusted net sales…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 23190
• Published on 31/07/14 at 15:29
©  Werder
Bundesliga: Barbecue manufacturer Landmann partners with Werder Bremen for 2014-15

Landmann, a German manufacturer of barbecues, has partnered with Werder Bremen (Bundesliga) for 2014-15, the club announced on 28/07/2014. The company from Lower Saxony, near Bremen, will be on the LED advertising in the Weser-Stadion (capacity 42,500). The partnership will be officially…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 23227
• Published on 31/07/14 at 14:46