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Italy: Fiat extends its partnership with the FIGC (Italian Federation) until 2018

The Italian automobile manufacturer Fiat has extended its partnership as a top sponsor and official car supplier to the FIGC until the end of 2018, the Italian Federation announced on 14/10/2015. The FIGC will also announce in the coming days the extension of its sponsorship agreement with the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 53923
• Published on 15/10/15 at 17:46
©  D.R.
Bundesliga: HypoVereinsbank extends agreement with FC Bayern Munich until 2022

HypoVereinsbank, part of the UniCredit group, has extended its partnership, which started in 2003, with FC Bayern Munich (Bundesliga) until the end of the 2021-22 season, the club announced on 15/10/2015. The bank retains the right to use the image rights of the Bayern players for its media…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 53915
• Published on 15/10/15 at 16:44
©  D.R.
Bundesliga: Wolfsburg postpones training centre project, following the Volkswagen scandal

"I think it is understandable in the current situation that projects of this magnitude be postponed," said Klaus Allofs, the CEO of VfL Wolfsburg (Bundesliga) about the proposed new training centre, estimated to cost between €30m and €40m, on 13/10/2015. The automotive group which owns 100% of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 53854
• Published on 15/10/15 at 11:44
©  D.R.
Spain: LaLiga and Mazda present their partnership for the 2016-17 season

LaLiga and the Japanese automobile brand Mazda presented their partnership (signed in August 2015) for the 2015-16 season, in the presence of Javier Tebas, the president of the Spanish League, and José María Terol, the president of Mazda Motor Spain, on 14/10/2015. As the league's exclusive…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 53850
• Published on 15/10/15 at 11:14
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Italy: Corriere dello Sport and Tuttosport become media partners of the FIGC

The Italian sports dailies Corriere dello Sport and Tuttosport have become media partners of the FIGC for the 2015-2018 cycle, the Italian Federation announced on 12/10/2015. The two Amodei group media operators will launch initiatives throughout the country to activate this partnership. They will…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 53773
• Published on 14/10/15 at 15:54
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Havas Sports & Entertainment: Julien Raoust joins the agency as director of development

The Frenchman Julien Raoust has joined the Havas Sports & Entertainment agency, which specialises in brand and fan engagement, as director of development, on 12/10/2015. He will aim to structure and develop new business opportunities for Havas Sports & Entertainment based on innovative ideas and…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 53746
• Published on 14/10/15 at 13:40
©  D.R.
Bundesliga: the software company SAP extends deal with Hoffenheim for €6m per year until 2019-20

SAP, the German computer software company, has extended its partnership as the shirt sponsor of TSG 1899 Hoffenheim (Bundesliga) until the end of the 2019-20 season, announced the club's CEO, Peter Rettig, on 09/10/2015. SAP has been visible on the Hoffenheim kit since June 2013. Dietmar Hopp…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 53737
• Published on 14/10/15 at 11:20
©  D.R.
Premier League: Pulselive agency becomes the digital partner of the League from 2016-17

The British agency Pulselive will become the digital partner of the Premier League from the 2016-17 season, the league announced on 12/10/2015. Pulselive is the digital division of the company Hawk-Eye, the official goal-line technology supplier of the Premier League.Pulselive will be tasked with…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 53642
• Published on 13/10/15 at 13:30
©  D.R.
Eredivisie: Derbystar extends contract as the official ball provider of the Dutch League until 2019

The Eredivisie has extended its partnership with the Dutch group Deventrade, owner of the Derbystar brand which provides the official ball of the championship, until the end of the 2018-19 season, the league announced on 05/10/2015. The two parties have been linked since 2006.Derbystar is also the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing
• Article # 53635
• Published on 13/10/15 at 12:24
©  D.R.
Premier League: headwear brand New Era becomes a partner of Manchester United

New Era, the American fashion brand specialising in headwear, has become a partner of Manchester United FC (Premier League), the club announced on 12/10/2015. The brand will offer different ranges of hats, including "baseball" caps and other caps featuring the club's colours. The "multi-year…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 53629
• Published on 13/10/15 at 11:45