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©  Stoke City FC
Stoke City: bet365 (betting) naming partner of the stadium until 2023, shirt sponsor until 2019

The British betting and online gaming operator bet365, the owner and shirt sponsor of Stoke City FC (Premier League), has received the naming rights to the stadium of the club for six years, on 21/04/2016. Stoke City will play in "bet365 Stadium" from the 2016-17 season (until the end of the…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 67634
• Published on 25/04/16 at 15:29
©  Queens Park Rangers
Queens Park Rangers: Canadian brand Dryworld replaces Nike as the kit supplier until 2026

The Canadian brand Dryworld has become the kit supplier of Queens Park Rangers FC (Championship) for the 2016-2026 period, the London club announced on 21/04/2016. Dryworld succeeds the Italian manufacturer Lotto (2008-2014) and the American brand Nike (2014-2016). Dryworld, founded in 2010 in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 67635
• Published on 25/04/16 at 12:25
Volkswagen: new website and Facebook page to communicate about football partnerships

Volkswagen has launched a new website and a Facebook page specifically to communicate and unite fans around the company's football partnerships, announced the German automobile manufacturer, on 06/04/2016. These platforms include information relating to Volkswagen's partnership activities for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 67614
• Published on 25/04/16 at 11:00
Euro 2016: Abritel-HomeAway activate partnership offering accomodation as well as match tickets

Abritel-HomeAway has launched an activation for its national sponsorship of Euro 2016, announced the online vacation rental company on 12/04/2016. Fans can visit the site "www.abritel.fr" to try to find a special Euro 2016 rental opportunity published amongst other ads, after which they are asked…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 67584
• Published on 25/04/16 at 09:30
©  LFP
Coupe de la Ligue: new sponsors Triangle Interim (2016-2020) and Auto Sécurité (2016-2018)

Triangle Interim (human resources) has become an official partner of the Coupe de la Ligue for the 2016-2020 cycle and Auto Sécurité (CCTV networks) will be the official supplier of the competition for the 2016 to 2018 period, announced the LFP on 21/04/2016.Partnered with three Ligue 1 clubs (AS…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 67537
• Published on 22/04/16 at 17:19
Euro 2016: Hyundai launches an activation for results prediction

The automobile manufacturer Hyundai has launched a new activation of its partnership with Euro 2016, announced UEFA on 14/04/2016. This is a results prediction platform (europredictor.uefa.com) where fans can attempt to plot the course of the 24 competing teams from the group stage through to the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 67582
• Published on 22/04/16 at 14:11
©  manutd.com
Premier League: Swissquote (Forex trading) extends its global partnership with Manchester United

The Swiss group Swissquote Swiss has extended, for "several years", its global partnership with Manchester United FC (Premier League), which will make the company the official Forex and online financial trading partner of the English club, on 21/04/2016. Swissquote had reached an initial agreement…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Digital, …
• Article # 67535
• Published on 22/04/16 at 11:55
©  D.R.
Euro 2016: partnership with the application Fanzone to optimise fan transportation

UEFA announced that it has partnered with Fanzone, a digital platform specialising in transportation solutions, on 10/04/2016. Objective: to enable supporters to easily organise their travel so as to attend Euro 2016 matches. Thanks to its data and its community dimension, and after a…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 67479
• Published on 22/04/16 at 09:55
©  Samsung, Tag Heuer, Makita
Copa America Centenario: Samsung, Tag Heuer and Makita become official partners of the competition

The Korean group Samsung (electronics), the Swiss company Tag Heuer (watches) and the Japanese company Makita (tools) have become official sponsors of the Copa America Centenario, as reported on 19/04/2016. They join the American companies Coca-Cola (soft drinks), Sprint (telecommunications)…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 67489
• Published on 22/04/16 at 09:25
Euro 2016: Continental thanks the "designated driver" and offers tickets to the final

Continental UK, the tyre manufacturer, launched a new activation as part of its partnership with Euro 2016 on 20/04/2016, announced the UK subsidiary of the German brand on 15/04/2016. The campaign, entitled "Designated Drivers" (as in those who do not consume alcohol so as to be legally able to…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Social Responsibility, Marketing - Communication
• Article # 67477
• Published on 21/04/16 at 18:25