Sponsors & Partners: archives 2016 (page 46/59)

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Ligue 1: Coca-Cola becomes official supplier of Olympique Lyonnais and founding partner of Parc OL

The Coca-Cola Company has become an official supplier of Olympique Lyonnais (Ligue 1) and one of the "founding partners" of Parc OL (59,186 seats), on 04/03/2016. The three season partnership between the soft drink group and OL began at the start of the 2015-16 season and ends at the end of…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 64076
• Published on 07/03/16 at 17:00

USA: MP & Silva becomes the exclusive marketing agency of MSE (Wizards, Capitals, Verizon Center)

The US consortium Monumental Sports & Entertainment (MSE) has partners with the MP & Silva agency for exclusive worldwide management of its marketing rights, on 02/03/2016. The agreement, whose duration was not specified, is designed to maximise sponsorship rights, naming rights and commercial…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Finance, Stadiums, …
• Article # 63988
• Published on 07/03/16 at 09:30

MLS: all 20 clubs have a shirt sponsor for the 2016 season, with an average price of $3.2m (€2.9m)

For the first time in the league's history, all 20 MLS clubs have a shirt sponsor in place at the beginning of the season, according to data compiled by News Tank Football on 04/03/2016. The 2016 MLS season begins with all 20 clubs in action on Sunday 06/03/2016.The San Jose Earthquakes and…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 63940
• Published on 07/03/16 at 09:15

Serie A: Carlsberg becomes the official beer of Juventus until the end of 2015-16

The Danish beer brand Carlsberg has become the "official beer" of Juventus (Serie A TIM), on 25/02/2016. The partnership expires at the end of the 2015-16 season. As part of the agreement, Carlsberg will be the only beer brand served in the 24 bars and refreshment areas inside Juventus Stadium…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication, …
• Article # 63926
• Published on 04/03/16 at 12:44

Manchester United: Japanese brand Yanmar (agricultural vehicles) extends deal as a global partner

Yanmar, the Japanese manufacturer of engines, agricultural vehicles and construction machinery, has extended its partnership with Manchester United FC (Premier League), on 03/03/2016. Yanmar has been a global partner and "farm vehicle" partner of Manchester United FC since 2012. The terms of the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 63927
• Published on 04/03/16 at 12:10

Brazil: Chevrolet extends its agreement with the CBF and replaces Sadia as back of the shirt sponsor

The US automaker Chevrolet has exended its partnership with the CBF, announced Brazilian media on 29/02/2016. During the 2016 and 2017 seasons, the brand will appear on the back of the Brazilian national team training kit. The contract is valued at $15m (€13.8m) by Brazilian media. Chevrolet…

Domain(s): Sponsors & Partners
• Category(ies): Finance, Authorities, Marketing - Communication, …
• Article # 63929
• Published on 04/03/16 at 11:34

China: Swiss brand Tag Heuer becomes the official timekeeper and official watch of the Super League

The Swiss watchmaker Tag Heuer (LVMH group) has become the official timekeeper and official watch supplier of the CSL, on 02/03/2016. Neither the duration of the partnership, nor the details of the activations programme were disclosed. In Germany, Tag Heuer are visible on the giant screens and LED…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 63863
• Published on 03/03/16 at 17:57

Liga BBVA: Titanbet becomes a partner of Sevilla until the end of the 2016-17 season

Titanbet.es, the Spanish sports betting and online gaming operator, has become an official partner of Sevilla FC (Liga BBVA) on 26/02/2016. The partnership covers the remainder of the 2015-16 season and the 2016-17 financial year. This is the first time Titanbet, which launched in Spain in 2012…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 63824
• Published on 03/03/16 at 13:45

Copa America Centenario: Coca-Cola, Sprint and State Farm join Nike as official tounament partners

The American groups Coca-Cola (beverages), Sprint (telecommunications) and State Farm (insurance) have joined Nike (sports equipment supplier) as official partners of the Copa America Centenario, according to the American magazine Forbes on 29/02/2016.Although the information has not been…

Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Authorities, Marketing - Communication
• Article # 63765
• Published on 02/03/16 at 17:50

Premier League: Avon Tyres becomes an official partner of Everton FC until 2016-17

Avon Tyres, the British tyre manufacturer, has became an official partner of Everton FC (Premier League) until the end of the 2016-17 season, on 29/02/2016. This is the first time that the brand has sponsored a Premier League club. The financial details of the partnership were not disclosed. As…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 63702
• Published on 02/03/16 at 13:54