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FC Bayern Munich: Robert Lewandowski becomes an ambassador of the Polish fashion brand Vistula

Robert Lewandowski (27 years old), the Polish international and FC Bayern Munich striker (Bundesliga), has become an ambassador of Vistula, announced that Polish fashion brand on 17/02/2016. Under the terms of the one-year contract, the captain of the Polish national team will appear on the 2016…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 63213
• Published on 24/02/16 at 16:09
©  D.R.
USA: Tag Heuer becomes the official timekeeper of MLS and the US Soccer Federation

The Swiss watchmaker Tag Heuer has become the official timekeeper of the MLS and the USSF for several seasons, the American league announced on 22/02/2016. Both bodies previously had no sponsor in this category. Tag Heuer will be visible on the fourth official's panel during MLS matches from the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 63159
• Published on 24/02/16 at 11:45
©  D.R.
Liga BBVA: Chinese company ZTE becomes the smartphone partner of Sevilla FC in 2015-16

The Chinese company ZTE has become the official smartphone partner of Sevilla FC (Liga BBVA) in 2015-16, the club announced on 22/02/2016. ZTE and Sevilla FC will organise events to connect with fans until June 2016. The Chinese company will benefit from the marketing rights of the club as well as…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 62981
• Published on 22/02/16 at 15:55
©  D.R.
Serie A: Samsung, sponsor of Sampdoria until June 2016, visible on the shirt against Inter

Samsung, the South Korean electronics manufacturer, has become a partner of UC Sampdoria (Serie A TIM) until June 2016, and the brand was visible on the front of the club shirt along with the hashtag #TheNextGalaxy during their match against FC Internazionale Milano (3-1, Matchday 26 of the Serie…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 62953
• Published on 22/02/16 at 12:35
©  D.R.
Bundesliga: the airline Germania extends with Werder Bremen until 2018

The German economy airline Germania has extended its partnership with SV Werder Bremen (Bundesliga) until the end of the 2017-18 season, the club announced on 17/02/2016. The two entities have been linked since August 2015. The company was sponsor of Hertha BSC (Bundesliga) in 2013-14. Germania…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 62893
• Published on 19/02/16 at 17:34
©  D.R.
Serie A: Philips becomes the official "lighting" partner of Juventus until June 2017

The Dutch company Philips has become the official "lighting" partner of Juventus (Serie A TIM) until June 2017, the club announced on 17/02/2016. As part of the agreement, Philips has installed innovative lighting systems in the hospitality areas of Juventus Stadium (41,000 seats) and is entitled…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 62865
• Published on 19/02/16 at 14:43
©  D.R.
Premier League: the Thai brand Chaokoh (coconut water) becomes a partner of Liverpool FC

Chaokoh, the Thai coconut water brand has become a global partner of Liverpool FC (Premier League) until June 2019, announced the company on 18/02/2016. The Liverpool FC crest and players of the club will appear on the packaging of Chaokoh products distributed worldwide. The partnership will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 62847
• Published on 19/02/16 at 12:09
NBA: Philadelphia 76ers launch a new online ticketing platform with StubHub

The NBA franchise Philadelphia 76ers and its partner StubHub (a company specialising in the purchase and resale of tickets for shows and sporting events) will set up a new ticketing platform from the season 2016-17, announced the US company on 08/02/2016. The platform will combine the primary and…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Digital
• Article # 62740
• Published on 18/02/16 at 18:10
"The Euro has fans from all over the world. It is a global event" (Yahya Üstün, Turkish Airlines)

"Euro 2016 has billions of followers from Asia, America and Africa. Therefore, we think the sponsorship meets with our 'Widen your World' motto," said Yahya Üstün of Turkish Airlines on 16/02/2016.Üstün is the senior vice-president for media relations at the Turkish flagship carrier, which took up…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 60441
• Published on 18/02/16 at 15:50
©  Inter
Serie A: tyre brand Pirelli extends its historic shirt sponsorship of Inter Milan until 2021

The Italian tyre brand Pirelli, the main shirt sponsor of FC Internazionale Milano (Serie A TIM) since the 1995-96 season, has extended its contract with the Milan club for an additional five years, until the end of the 2020-21 season, announced the club on 17/02/2016, who stated that the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 62720
• Published on 18/02/16 at 11:19