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©  D.R.
UEFA: Abritel-HomeAway (holiday rentals) becomes the 6th and final national sponsor of Euro 2016

Abritel-HomeAway, an online holiday rental vacation company, has become the sixth and final national sponsor of Euro 2016, announced UEFA on 08/01/2016. The group has also become the official accommodation provider of the competition. Abritel.fr, the French portal of the HomeAway Group, is…
Domain(s): Sponsors & Partners
• Article # 59640
• Published on 08/01/16 at 14:35
©  D.R.
Ligue 1: The Bubbles Company obtains the licensing of Paris Saint-Germain for connected devices

The French start-up The Bubbles Company has obtained the licensing of Paris Saint-Germain FC (Ligue 1) for connected devices in the home and in community marketing, on 06/01/2016. The company launched the Bubble Home Paris Saint-Germain, a device which allows fans to charge their phones whilst…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 59637
• Published on 08/01/16 at 13:26
©  Virtually Live
"Our vision is a fully immersive stadium experience from home" (Tom Impallomeni, Virtually Live)

"Our vision is to enable the long tail of the sports fanbase -- the 98% of fans who don't actually get to go to stadiums because of geographical or financial reasons, to have a fully immersive stadium experience from home. Doing so will help us achieve our mission to be the number one platform for…
Domain(s): Clubs, Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 57639
• Published on 08/01/16 at 09:33
NBA: LeBron James (Cleveland Cavaliers) releases a virtual reality film in association with Samsung

The American basketball player LeBron James (Cleveland Cavaliers) has partnered with Oculus, the virtual reality computing company, and Samsung, the South Korean electronics manufacturer, to release a virtual reality video about his daily life, and in particular highlighting his training sessions…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 59595
• Published on 08/01/16 at 09:23
Neymar Jr becomes the first footballer to feature on his own model of Air Jordan shoes

Neymar Jr will release his own line of Air Jordan shoes after the FC Barcelona (Liga BBVA) player entered into an agreement with Michael Jordan, the owner of the Air Jordan brand. The limited edition shoes will be available for purchase in September 2016.The captain of the Brazil national team…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Sporting Goods & Brands, Marketing - Communication
• Article # 59531
• Published on 07/01/16 at 13:35
©  D.R.
Bundesliga: Jako negotiating to replace adidas as kit supplier of Bayer 04 Leverkusen

The German supplier Jako is in negotiations to replace adidas as the kit suppler Bayer 04 Leverkusen (Bundesliga) from the 2016-17 season, according to several German media outlets on 06/01/2016. adidas announced the end of its partnership with Bayer Leverkusen at the end of the 2015-16 season, on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 59493
• Published on 06/01/16 at 19:09
©  D.R.
Bundesliga: Japanese company Kyocera extends contract with Borussia Monchengladbach until June 2017

The Japanese company Kyocera, which specialises in the manufacturing of electronics, has extended its partnership with Borussia Mönchengladbach (Bundesliga) until June 2017, the club announced on 05/01/2016. Kyocera has been partnered with the German club since 2005, and has been its main shirt…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Sporting Goods & Brands, Marketing - Communication
• Article # 59494
• Published on 06/01/16 at 18:32
©  D.R.
Liga BBVA: Qatar Airways launches pre-flight information video featuring FC Barcelona players

Qatar Airways have launched a pre-flight information video featuring players from FC Barcelona (Liga BBVA), including Lionel Messi, Luis Suarez, Ivan Rakitic, Gerard Pique, Neymar and Javier Mascherano, on 20/12/2015. The Qatar Airways video is similar to a a clip launched by its competitor…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 59430
• Published on 06/01/16 at 14:45
©  Dryworld
Brazil: Canadian brand Dryworld replaces adidas as kit supplier of Fluminense from the 2016 season

The Canadian brand Dryworld will replace adidas as the official kit supplier of Fluminense FC (Chevrolet Brasileirão Série A) from the 2016 season, the club announced on 30/12/2015. adidas had extended its contract with the Rio de Janeiro club until 2020 on 28/05/2014. The partnership, which began…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 59421
• Published on 06/01/16 at 10:09
©  D.R.
Manchester United: "The current playing style is not what we want to see" (H.Hainer, adidas)

"Business with Manchester United FC (Premier League) is going very well, we sell more shirts than expected. We are satisfied... even if the current playing style of Man United is not exactly what we want to see," said Herbert Hainer, CEO of adidas to the German daily Süddeutsche Zeitung, on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 59341
• Published on 05/01/16 at 10:00