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©  D.R.
Brazil: Caixa (bank) becomes the shirt sponsor of Cruzeiro and Atlético Mineiro in 2016

The Brazilian bank Caixa Economica Federal will be the shirt sponsor of both Cruzeiro EC and Atlético Mineiro (Chevrolet Brasileirão Série A) during the 2016 season, announced the bank on 19/01/2016. The partnerships between the two Belo Horizonte club's and the National Bank were formalised and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 60601
• Published on 21/01/16 at 17:59
©  Witters
Bundesliga: betting operator Tipico (betting) extends partnership with Hamburger SV until 2019

Tipico, the leading betting operator in the German market, has extended its partnership with Hamburger SV (Bundesliga) until the end of the 2018-19 season, the club announced on 20/01/2016. The extension of the contract, which began in 2010-11, was negotiated by Lagardère Sports, the marketing…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 60524
• Published on 21/01/16 at 11:15
©  D.R.
Athletic Club Bilbao: KirolBet invites two fans to travel with the team to face Real Madrid

The Basque betting operator KirolBet, an official partner of Athletic Club Bilbao (Liga BBVA), launched the "Come with Athletic to beat Madrid" competition on 18/01/2016, offering fans the chance to travel with the players to attend the match against Real Madrid CF (on Matchday 24 of the Liga…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 60483
• Published on 20/01/16 at 17:50
©  D.R.
Denmark: Hummel becomes the kit supplier of federation for the 2016-2024 period

The Danish brand Hummel has become the official supplier of the DBU for the 2016-2024 period, announced the Danish Federation, on 16/01/2016. The brand had been the kit supplier of the federation between 1979 and 2004, including the team's victorious European Championship campaign in 1992. Hummel…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 60465
• Published on 20/01/16 at 17:20
©  D.R.
Austria: Intersport becomes a partner of the Federation until 2018

Intersport, the sporting goods distributor, has become a partner of the ÖFB until 2018, announced the Austrian Federation on 18/01/2016. The contract includes an optional one-year extension.The group replaces its British competitor Sportsdirect.com as a sponsor of the Austrian Federation…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 60421
• Published on 20/01/16 at 13:09
Ligue 1: Voitures Noires becomes the official chauffeur service of Paris Saint-Germain until 2017-18

The french start-up Voitures Noires has become the official chauffeur-driven car hire supplier of Paris Saint-Germain (Ligue 1) until the end of the 2017-18 season, the club announced on 19/01/2016. Voitures Noires has acquired the image rights and media/digital rights of the club, as well as…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 60422
• Published on 20/01/16 at 12:34
China: €40.54bn turnover for Wanda Group in 2015, including €820m from Wanda Sports

The Chinese conglomerate Wanda Group achieved a turnover of 290.16bn yuan (€40.54bn) during the 2015 financial year, up 19.1% from 2014, the group announced at its annual general meeting of its shareholders on 16/01/2016. Net income for the group has not yet been communicated by Wanda Group. 65.6…
Domain(s): Media, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Agencies, …
• Article # 60335
• Published on 20/01/16 at 11:10
©  D.R.
Liga BBVA: KirolBet (online betting) partners with Real Sociedad until 2016-17

KirolBet, a Basque betting operator, has become an official partner of Real Sociedad (Liga BBVA) until the end of the 2016-17 season, the club announced on 16/01/2016. KirolBet, which is also partner of Athletic Club Bilbao, obtains marketing rights to the San Sebastian club for its communication…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 60396
• Published on 19/01/16 at 18:04
Lagardère Sports acquires the marketing agency Sponsorship 360

Lagardère Sports, the sports division of Lagardère Sports and Entertainment, has acquired Sponsorship 360, the French marketing agency specialising in promotion and consulting, announced the group on 19/01/2016. Sponsorship 360 mainly works with premium brands and companies in the luxury sector…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 60386
• Published on 19/01/16 at 17:29
©  D.R.
Jürgen Klopp (GER, Liverpool FC) becomes an ambassador of the German beer brand Warsteiner

Jürgen Klopp, the manager of Liverpool FC (Barclays Premier League), has become an ambassador of the German beer brand Warsteiner for four years (2016-2019), announced the company on 15/01/2016. The former coach of Borussia Dortmund will appear in media campaigns for Warsteiner's range…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 60250
• Published on 18/01/16 at 18:35