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©  DesignStudio
"We tell human stories and bring them to life" (Stuart Watson, Premier League brand, DesignStudio)

"The Premier League weren't looking for someone who could fabricate a glossy image of what they could be, they were looking to tell their own story without a sponsor, it was our role to communicate these stories. We're very good at capturing real stories, authentic stories, real things that happen…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 62506
• Published on 14/03/16 at 09:25
©  Rovagnati
Bundesliga: Rovagnati (charcuterie) becomes an official partner of Schalke for the 2016-2018 cycle

Rovagnati, the Italian producer of sausages and cooked hams, has become an official partner of FC Schalke 04 (Bundesliga), on 08/03/2016. This third-level partnership covers two seasons (2016-17 and 2017-18) and includes an option to extend, the duration of which was not disclosed. Rovagnati has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication, …
• Article # 64446
• Published on 11/03/16 at 11:48
©  FFF
France: 100% renewable electricity for the FFF headquarters and the National Football Centre

EDF, the French national power and energy company, has entered into a partnership with the FFF to supply 100% renewable electricity for the Paris headquarters of the Federation in Paris and the National Football Centre at Clairefontaine (Yvelines), on 09/03/2016. The public company became a major…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Stadiums, Authorities, …
• Article # 64447
• Published on 11/03/16 at 09:31
©  Athletic Club de Bilbao
Athletic Club Bilbao: Euskaltel becomes the shirt sponsor of the club women's team until 2018-19

The Basque telecommunications company Euskaltel has becomes the shirt sponsor of the women's team of Athletic Club Bilbao (Liga BBVA) for the remainder of the 2015-16 season and the following three seasons (ie until 2018-19), announced the club on 08/03/2016, on International Women's Day…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 64316
• Published on 10/03/16 at 12:45
©  fcbarcelona.com
FC Barcelona: the Vietnamese bank SHB becomes a regional partner in Vietnam, Laos and Cambodia

SHB (Saigon Hanoi Commercial Joint Stock Bank) has become the exclusive official bank of FC Barcelona (Liga BBVA) in Vietnam, Laos and Cambodia, on 08/03/2016. The duration of the contract was not specified, but it does stipulate that Barça will play a friendly match in Vietnam in 2017, according…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication, …
• Article # 64304
• Published on 10/03/16 at 12:10
©  FC Schalke 04
Germany: Volkswagen will not extend its partnerships with Schalke 04 and 1860 Munich in 2016-17

The German automaker Volkswagen will not extend its partnerships with FC Schalke 04 (Bundesliga) and TSV 1860 München (2.Bundesliga), which both at the end of the 2015-16 season, announced the group to the German news agency DPA on 08/03/2016. Volkswagen is a premium partner of FC Schalke 04 and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 64301
• Published on 09/03/16 at 17:40
©  D.R.
European Court of Justice: the "three stripes" of adidas recognised as a Community trademark

The European Court of Justice has ruled in favour of the sports equipment supplier adidas, on 17/02/2016, in its legal conflict with the Belgian company Shoe Branding Europe and the OHIM (Office for Harmonisation in the Internal Market). The European Court of Justice also ruled that adidas owned…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Authorities, …
• Article # 64236
• Published on 09/03/16 at 15:51
©  valenciacf.com
Valencia CF: two fans watch the match against Atlético from inside a Passat GTE at the Mestalla

Two Valencia CF (Liga BBVA) supporters watched the match against Club Atlético de Madrid (1-3, Matchday 28 in 2015-16) in the new Volkswagen Passat GTE car, which was specially installed for the match in one of the corner stands of the Mestalla stadium (55,000 seats), on Sunday 06/03/2016. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 64252
• Published on 09/03/16 at 14:34
©  Hyundai
Euro 2016: "Develop the reputation, image and sales of Hyundai in France" (Lionel French Keogh)

"Our partnerships in football are designed to engage consumers around their passion. Hyundai has to be in the same place as our consumers. We want to create emotion around the brand," said Lionel French Keogh, CEO of Hyundai Motors France, the French subsidiary of the Korean automaker, on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Finance, …
• Article # 64218
• Published on 09/03/16 at 12:30
USA: Under Armour becomes the official kit supplier of the New York Cosmos (NASL) from 2016

The American sports equipment brand Under Armour has become an official partner of the New York Cosmos (NASL), on 03/03/2016. The American brand will design and manufacture the kits of the NASL club during the 2016 season. The exact length of the multi-year contract has not been disclosed.“We are…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 64170
• Published on 08/03/16 at 16:20