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©  D.R.
Emirates: giant images of six AC Milan players displayed on the fuselage of an Airbus A380 plane

Emirates, the airline based in the UAE, has actived its partnership with AC Milan (Serie A TIM) by decorating one of its Airbus A380 aeroplanes, which flies to 37 different destinations, with images of AC Milan players, announced the club on 10/03/2016. This activation was presented at Milan…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 65121
• Published on 21/03/16 at 14:45
©  psg.fr
Ligue 1: Taxi company G7 becomes the official chauffeur of Paris Saint-Germain FC

The French private transport and taxi company G7 has becomes the official chauffeur of Paris Saint-Germain FC (Ligue 1), on 18/03/2016. The two groups will "combine to facilitate access for spectators to the Parc des Princes, for all the matches and major events featuring the Paris team," said…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Stadiums, …
• Article # 65087
• Published on 21/03/16 at 12:00
©  Panini
Euro 2016: official Panini album presented at the headquarters of the FFF, available from 25/03/2016

Panini, the Italian manufacturer of collectible cards and stickers, launched the official album of Euro 2016 at the headquarters of the FFF in Paris (FRA) on 15/03/2016. The album is scheduled for release in France on Friday 25/03/2016, the day of the friendly match between Netherlands - France…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 64951
• Published on 21/03/16 at 09:30
The official kits of Euro 2016

Nike introduced the official kits of France, England and Portugal for Euro 2016, on 17/03/2016. On this occasion, please find here all the official kits of the 24 teams qualified for the finals of the tournament. The German supplier adidas outfits nine teams (37.5% of total), the American brand…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Merchandising - Licensing
• Article # 64971
• Published on 18/03/16 at 15:04
©  Barclays
Premier League: Barclays becomes the official bank of the league for the 2016-2019 cycle

The British bank Barclays has become the official finance and banking partner of the Premier League for the 2016-2019 cycle, on 17/03/2016. Barclays has been the title sponsor of the Premier League since 2001-02 (Barclaycard Premier League for the 2001-2004 period) until the end of the 2015-16…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Authorities, Marketing - Communication
• Article # 65013
• Published on 18/03/16 at 14:29
Premier League: Hays (recruitment) extends its partnership with Manchester City FC until 2019

Hays, a British recruitment firm, has extended its partnership with Manchester City FC (Premier League) until the end of the 2018-19 season, on 17/03/2016. Hays has been the official recruitment partner of Manchester City since 25/07/2013, and the original agreement was to expire at the end of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 64999
• Published on 18/03/16 at 12:54
Euro 2016: Nike and the FFF present the two new official kits of the French national team

The US kit supplier Nike presented the official kits of the French national team for 2016 and 2017, on 17/03/2016. At Euro 2016, as well as in qualifying for the 2018 World Cup, "Les Bleus" will wear two Nike Vapor kits, "a cobalt blue strip and an elegant white strip," said the supplier. These…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 64952
• Published on 18/03/16 at 12:20
©  adidas
adidas: Paul Pogba, the French international of Juventus, becomes an ambassador of the brand

The German sports equipment manufacturer adidas has signed a "long term" partnership contract with Paul Pogba, the French international of Juventus (Serie A TIM), on 16/03/2016, the day after his 23rd birthday (born 15/03/1993, in Lagny-sur-Marne, Seine-et-Marne, FRA). "This is the first…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Sporting Goods & Brands, Marketing - Communication, …
• Article # 64948
• Published on 17/03/16 at 18:09
©  Cimed
Brazil: pharmaceutical group CIMED becomes an official partner of the Federation until 2020

CIMED, the Brazilian pharmaceutical group, has become an official partner of the CBF for four years, until the end of the 2019-20 season, announced the Brazilian Football Federation on 03/03/2016. The amount of the agreement is estimated by the Brazilian media to be between 20m and 30m reais…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Authorities, Marketing - Communication
• Article # 64864
• Published on 17/03/16 at 12:20
©  FFF
Volkswagen: an interactive digital table-football tournament for connected fans on 22/03/2016

The German automaker Volkswagen, an official partner of the French national team, has announced on 14/03/2016, that it is organising a digital table-football tournament, in partnership with the FFF, between six players from the French national team, at noon on Tuesday 22/03/2016 at the National…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 64861
• Published on 17/03/16 at 11:09