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©  Everton FC
Premier League: Avon Tyres becomes an official partner of Everton FC until 2016-17

Avon Tyres, the British tyre manufacturer, has became an official partner of Everton FC (Premier League) until the end of the 2016-17 season, on 29/02/2016. This is the first time that the brand has sponsored a Premier League club. The financial details of the partnership were not disclosed. As…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 63702
• Published on 02/03/16 at 13:54
©  Tokyo 2020
Olympics: Japanese companies Mitsubishi Electric and TOTO become Official Partners of Tokyo 2020

Mitsubishi Electric, the Japanese electrical and architectural equipment manufacturer (heating, home automation), has become the 13th Official Partner of the Olympic and Paralympic Games in Tokyo (Japan) in 2020, announced the organising committee on 29/02/2016. The company is a partner in the…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Authorities, Marketing - Communication
• Article # 63678
• Published on 02/03/16 at 11:50
"Our aim is to close the gap with the Premier League; we're LaLiga Amiga" (A. Bara Negro, LaLiga)

"We have done six, seven new deals over the second half of 2015 based on working on our inventory, being able to present it in the right way and obviously being appealing to brands," explained Adolfo Bara Negro, general manager for sales and marketing at LaLiga, to News Tank Football on…
Domain(s): Clubs, Media, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Clubs, Social Responsibility, …
• Article # 60816
• Published on 02/03/16 at 09:15
©  celtavigo.net
Liga BBVA: Sanitas extends its partnership with Celta de Vigo until the end of the 2015-16 season

The Spanish health services company Sanitas (insurance, hospitals and medical centres) has extended its partnership with RC Celta de Vigo (Liga BBVA) until the end of the 2015-16 season, on 25/02/2016. Sanitas is the official medical partner of the Galician club. The two parties agreed an initial…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 63654
• Published on 01/03/16 at 16:40
©  cn.liverpoolfc.com
China: MG becomes the official automotive partner of Liverpool until the end of the 2016-17 season

The Chinese automaker MG has become the official automobile partner of Liverpool FC (Premier League) in China until the end of the 2016-17 season, announced the Premier League club on 26/02/2016. This is the first regional partnership in China for Liverpool FC.Financial details of the 18…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 63632
• Published on 01/03/16 at 15:09
©  D.R.
Liga BBVA: Barcelona extend their partnership with UNICEF until 2020 and will pay €2m per year

FC Barcelona (Liga BBVA) have extended their partnership with UNICEF until 2020, and will pay €2m per year to the international organisation, announced the club on 25/02/2016. To celebrate its tenth year of partnership with UNICEF, the club has increased its annual donation, which had previously…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility, Marketing - Communication
• Article # 63409
• Published on 26/02/16 at 13:05
Pepsi Max (beverages) launches a digital advertising campaign under the hashtag #Maxfootball

The US company PepsiCo has launched, on 23/02/2016, a digital advertising campaign under the hashtag #Maxfootball. The main part of this campaign is a video featuring the players Sergio Aguero and Vincent Kompany (Manchester City FC), James Rodriguez (Real Madrid CF), Alexis Sánchez (Arsenal FC…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 63402
• Published on 26/02/16 at 12:30
©  D.R.
France: Ticketmaster becomes a partner of Red Star FC (Ligue 2)

The ticketing platform Ticketmaster has becomes a partner of Red Star FC (Ligue 2), announced the club on 24/02/2016. The company, which belongs to the American group Live Nation Entertainment, has a network of 35 outlets in the Picardie region of France and 86 in the Paris area. Ticketmaster also…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs
• Article # 63401
• Published on 26/02/16 at 11:45
©  D.R.
MLS: BMO (bank) extends its naming rights agreement of the Toronto FC stadium, BMO Field, until 2025

The Canadian bank BMO (Bank of Montreal) has extended its naming rights contract for BMO Field, the stadium of Toronto FC (MLS), until 2025 and will remain the shirt sponsor of the franchise for the 2016 season, announced the company on 22/02/2016.The previous naming rights contract was valued at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 63327
• Published on 25/02/16 at 17:00
©  D.R.
Belgium: Proximus (telecom) becomes the title sponsor of the 2nd Division until 2019-20

The Belgian telecommunications operator (telephone, Internet, TV) Proximus (formerly Belgacom) has concluded an exclusive agreement with the Pro League for broadcasting rights to the D1B -- the new formula for the Belgian Division 2 Championship (eight teams) -- whose name will remain the Proximus…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 63246
• Published on 25/02/16 at 11:11