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©  Nissan
Mexico: the North American subsidiary of Nissan becomes the automotive partner of the Federation

The North American subsidiary of the Japanese automobile manufacturer Nissan has becomes a partner of the Mexican Football Federation for several seasons, announced the brand on 11/02/2016. Nissan are entitled to visibility on advertising boards during national team matches during Mexico's US tour…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 62241
• Published on 12/02/16 at 09:20
Gatorade to launch a platform aimed at athletes to improve their performance

Gatorade (sports beverages) has partnered with the social networks Facebook and Twitter, the music streaming platform Spotify and the sports performance applications developer CoreSyte for the launch of "Bolt Breakers", a platform that aims to provide digital advice to top athletes, the US company…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 62234
• Published on 11/02/16 at 17:24
©  D.R.
France: Domino's Pizza should receive title naming rights to Ligue 2 (2016-2020)

The American fast food franchise Domino's Pizza should receive the title naming rights to Ligue 2 from the 2016-17 season until the end of the 2019-20 season, according to information obtained by News Tank Football on 10/02/2016. Sport & Co, the marketing agency owned Heptacom group, was mandated…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 62132
• Published on 11/02/16 at 13:10
©  D.R.
Premier League: SportPesa becomes the 4th betting partner of Arsenal, with exclusive rights in Kenya

The sports betting operator SportPesa has become a betting partner of Arsenal FC (Premier League) in Kenya, announced the club on 06/02/2016.The multi-year contract entitles SportPesa to launch digital campaigns using the image rights of Arsenal FC, as well as first team players and club legends…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 62079
• Published on 10/02/16 at 15:05
©  D.R.
Ligue 1: Kia announces the end of its shirt sponsorship with Bordeaux effective June 2016

Kia Motors France announced that it will end its shirt sponsorship with FC Girondins de Bordeaux (Ligue 1) at the end of the 2015-16 season, on 05/02/2016.The automaker has been the shirt sponsor of the French club since the 2006-07 season. The amount of the contract was estimated at between €2m…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 62070
• Published on 10/02/16 at 13:39
©  D.R.
Premier League: DraftKings becomes the fantasy league partner of Arsenal FC and Watford FC

The American company DraftKings has become the fantasy league partner (club management of internet leagues) of Arsenal FC and Watford FC (Premier League), announced the company, on 05/02/2016. The DraftKings application is downloadable from the Apple Store for iOS and from the DraftKings UK…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 61984
• Published on 09/02/16 at 16:08
©  D.R.
Premier League: new logo and visual identity for the 2016-17 season forward

The Premier League presented its new visual identity, designed and imagined by the agencies DesignStudio and Robin Brand Consultants, and which will be used from the 2016-17 season, announced the English top division on 09/02/2016. "The League has created a bold and vibrant identity that includes…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 61949
• Published on 09/02/16 at 13:40
©  D.R.
Premier League: the headphones brand Beats by Dre becomes a partner of Chelsea FC

The headphones brand Beats by Dre has become a partner of Chelsea FC (Premier League), announced the club on 05/02/2016.Beats by Dre will launch several models of co-branded headphones with the London club. A notable ambassador of the brand is Spanish international and Chelsea FC midfielder Cesc…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 61916
• Published on 08/02/16 at 18:15
©  Manchester United
Premier League: 20th Century Fox partners with Manchester United to promote its films

The film distributor 20th Century Fox, owned by the US group 20th Century Fox Film Corporation, has partnered with Manchester United FC (Premier League), announced the club on 05/02/2016. 20th Century Fox will use the reputation of the English club to promote its films: Deadpool, X-Men: Apocalypse…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 61894
• Published on 08/02/16 at 17:00
©  InCrowd Sports
UK: Sky plc invests in InCrowd, a fan engagement and activations company

The British pay-TV group Sky plc is investing £300,000 (€390,000) into the British company InCrowd Sports, which specialises in mobile fan engagement and sponsorship activations, on 02/02/2016. Co-founded in 2015 by Aidan Cooney (a former CEO of Opta, Perform Group) and Archie Woodhead (former…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 61794
• Published on 08/02/16 at 14:25