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©  D.R.
Real Madrid: goalkeeper Keylor Navas ends his deal with Nike to become an ambassador for adidas

Keylor Navas, the Costa Rican goalkeeper of Real Madrid CF (Liga BBVA), has ended his partnership with Nike to become an ambassador of the German sports equipment supplier adidas, on 12/02/2016. adidas is the official kit supplier of Real Madrid and many of their players, including Gareth Bale…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 62645
• Published on 17/02/16 at 15:30
Champions League: adidas presents the "Final Milano 2016", the official ball of the knockout stages

The German sports equiopment supplier adidas presented the "Final Milano 2016", the official ball of the final stages of the 2015-16 Champions League, on 15/02/2016. The ball will be used in all matches in the comptetition from the Round of 16, which began on 16//02/2016, until the final…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 62607
• Published on 17/02/16 at 10:50
©  D.R.
Bundesliga: the Hotel & Sportresort Fleesensee holiday centre becomes a partner of Hertha BSC

The holiday centre in North East Germany, Hotel & Sportresort Fleesensee, has become a partner of Hertha BSC (Bundesliga) until the end of the 2015-16 season, the club announced on 16/02/2016. The agreement was negotiated by the marketing manager of the club, Lagardère Sports."The biggest holiday…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 62573
• Published on 16/02/16 at 17:30
©  D.R.
Scotland: Dafabet (betting) to become the shirt sponsor of Celtic FC from 2016-17

Dafabet, the online gaming and betting operator registered in the Philippines, will become the shirt sponsor of Celtic FC (Ladbrokes Premiership) from the 2016-17 season, according to the Scottish daily The Scotsman on 13/02/2016. Dafabet, the shirt sponsor of Sunderland AFC (Premier League) in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 62528
• Published on 16/02/16 at 14:35
©  D.R.
Bundesliga: Polish brand Dako becomes a premium partner of Borussia Mönchengladbach in 2015-16

Dako, the Polish door and window manufacturer, has become a premium partner of Borussia Mönchengladbach (Bundesliga) until the end of the 2015-16 season, the company announced on 05/02/2016. Dako is entitled to visibility on the LED advertising boards and interview panels for matches at Stadion…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 62475
• Published on 15/02/16 at 18:40
©  D.R.
Premier League: Manchester United announce £133.8m Q2 turnover, expect to top £500m in 2015-16

Manchester United FC (Premier League) declared £133.8m (€172.3m) in turnover for Q2 of the 2015-16 season (quarter ending on 31/12/2015), up 26.6% from Q2 2014-15 (£105.7m; €136.2m), the club announced on 12/02/2016. This brings the turnover of the club for the first half of the 2015-16 season to…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 62350
• Published on 15/02/16 at 17:10
The PGA Tour Partners with GoPro to mount cameras on the players and members of the public

The PGA Tour, the men's professional golf circuit, has signed a partnership with GoPro (US manufacturer of portable, mini-cameras) and SkratchTV (video platform specialising in golf) to produce content from cameras mounted on the player's caps, announced the organising committee of the tour on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 62358
• Published on 15/02/16 at 16:15
©  D.R.
Swiss international Granit Xhaka (Borussia Mönchengladbach) becomes an ambassador for Under Armour

Swiss international Granit Xhaka (VfL Borussia Mönchengladbach) has become a football ambassador for Under Armour, announced the US sports equipment brand on 11/02/2016.The 23-year-old will wear the ClutchFit Force 2.0 boots developed by Under Armour in the coming months. The brand also counts…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 62359
• Published on 15/02/16 at 10:49
©  adidas group
adidas Group: turnover increases by 16% up to €16.9bn, net profit up 12% to €720m in 2015

The adidas Group has announced a 16% increase in turnover, up to €16.9bn for 2015 (compared to €14.5bn in 2014) and a 12% increase in net profit up to €720m (€642m in 2014), on 11/02/2016. The German group is expecting "double-digit" growth in sales and operating profit for 2016.This strong rise…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 62306
• Published on 12/02/16 at 15:14
Ligue 1: Engie (energy) and Paris Saint-Germain organise a photo competition for fans

Paris Saint-Germain FC (Ligue 1) and its partner Engie (energy provider) are organising a fan photo competition, announced the club on 04/02/2016. For the digital activation, fans must post photos illustrating their support for the club on the official PSG Twitter account @PSG_inside (3.13 million…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 62271
• Published on 12/02/16 at 10:54