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©  D.R.
Bundesliga: German brand Jako will become the official kit supplier of Bayer Leverkusen from 2016-17

The German sports equipment brand Jako will replace adidas as the official kit supplier of Bayer 04 Leverkusen (Bundesliga) from the 2016-17 season, the club announced on 05/02/2016. The contract also includes the 2017-18 season, with an option to extend by one year.adidas announced the end of its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 61862
• Published on 08/02/16 at 12:49
Turkey: Perform Group becomes the official digital services provider of Galatasaray until 2018-19

Perform Group, a British company specialising in the processing, management and marketing of sports statistics and other content, has become the digital services provider of Galatasaray SK (Spor Toto Süper Lig) until 2018-19, the club announced on 29/01/2016.Opta, a company specialising in sports…
Domain(s): Media, Sponsors & Partners
• Category(ies): Digital
• Article # 61863
• Published on 08/02/16 at 12:00
©  D.R.
NFL: sponsorship revenues amount to €1bn for the 2015-16 season, up 4.4%

The sponsorship revenues of the NFL for the 2015-16 season (10/09/2015 to 07/02/2016) reached $1.2bn (€1bn as of 03/02/2016), an increase of 4.4% compared to previous season, according to a study of from the agency IEG Sponsorship on 01/02/2016. This year-on-year increase is less than the 7.8…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 61764
• Published on 05/02/16 at 15:20
©  FFF
FFF: Archos will provide amateur clubs with 30,000 tablets at the end of 2015-16 season,

Archos, a French company specialising in the design of electronic products, will provide French amateur football clubs with 18,000 tablets specially developed to digitise match sheets by the end of 2015-16 season, announced the company on 03/02/2016. These 18,000 tablets will add to the 12,000…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities
• Article # 61756
• Published on 05/02/16 at 14:40
©  Intersport
Ligue 1: Intersport extends shirt sponsorship of Olympique de Marseille in the league for 2016-17

The sporting goods retailer Intersport will remain the main shirt sponsor of Olympique de Marseille (Ligue 1) for domestic matches of the 2016-17 season, announced Olympique de Marseille on 04/02/2016. The partnership began in 2009, and the brand has been visible on the front of the Marseille…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 61736
• Published on 05/02/16 at 13:24
©  D.R.
Premier League: DraftKings becomes the fantasy league partner of Liverpool FC until 2017-18

The American company DraftKings has become the fantasy league partner (management of the club's Internet leagues) of Liverpool FC (Premier League) until the end of the 2017-18 season, the club announced on 03/02/2016. DraftKings replaces its British rival Mondogoal, which had previously been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 61649
• Published on 04/02/16 at 15:25
©  D.R.
Liga BBVA: Fud (food brand) becomes a regional partner of Real Madrid in Mexico until 2016-17

Fud, the meat, sausage, cheese and ready-meal brand belonging to the Mexican food company Sigma, has become a regional partner of Real Madrid CF (Liga BBVA) until 2016-17, the club announced on 03/02/2016. Fud is the second partner of Real Madrid in Mexico, after the beer brand Tecate (Heineken…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 61580
• Published on 04/02/16 at 10:17
Sportem 2016: "Share information and best business practices in sports marketing" (C. Rousseau)

"Sportem was born in 2015 from the observation that there was no conference dedicated to sports marketing in France. A place where brands, clubs or sports institutions could meet, share information, develop their relationships with service providers and suppliers and best business practices," said…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 61490
• Published on 03/02/16 at 17:39
©  SPORTEL Asia 2016
Sportel Asia scheduled from 15 to 17/03/2016 at the Shangri-La Hotel in Singapore

The Sportel Asia 2016 conference will be held at the Shangri-La Hotel in Singapore from 15 to 17/03/2016. Taking place every October in Monaco, the Sportel conference, which specialises in the sports media content sector, relocates for its a second annual session in March, alternately in Asia (the…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Digital, Rights Acquisitions, …
• Article # 61553
• Published on 03/02/16 at 17:04
©  D.R.
Ligue 1: Italian brand Technogym becomes gym equipment supplier of Paris Saint-Germain until 2016-17

Technogym, the Italian supplier of gym equipment and digital solutions for training management, has become the health and fitness equipment supplier of Paris Saint-Germain FC (Ligue 1), until the end of the 2016-17 season, the club announced on 02/02/2016.The agreement covers both the male and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 61528
• Published on 03/02/16 at 16:19