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Premier League: Under Armour set to become official kit supplier of Aston Villa in 2016-17

The US brand Under Armour could replace the Italian brand Macron as the official kit supplier of Aston Villa FC (Barclays Premier League) from the 2016-17 season, according to the Birmingham Mail on 21/01/2016. The contract with Macron is estimated at £15m (€19.8m) for the 2012-13 to 2015-16…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 60983
• Published on 27/01/16 at 12:39
Cycling: Swiss watchmaker Tissot becomes the official timekeeper of the Tour de France until 2020

Tissot, the Swiss watchmaker, has become the official timekeeper of the Tour de France and all the cycling races organised by ASO (Amaury Sport Organisation), until 2020, announced the brand of the Swatch group on 25/01/2016. Tissot, which had already been a partner of the Tour de France between…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 60939
• Published on 26/01/16 at 17:25
Nigeria: Shell installs a floodlit football pitch powered by renewable energy

Shell, the British and Dutch oil company, has installed a football pitch with lighting that runs on renewable energy at the Federal College of Education in Lagos (Nigeria), announced Shell on 10/12/2015. The technology, which was developed by Pavegen Systems (a renewable technology company…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums
• Article # 60854
• Published on 26/01/16 at 15:24
©  D.R.
Athletics: adidas to terminate its contract with the IAAF

The German sports equipment brand adidas is expected to terminate its contract with the IAAF, after the publication of a report by WADA (World Anti Doping Agency) in November 2015, claiming that "corruption was embedded" in Russian athletics, revealed the BBC's website on 25/01/2016. Lamine Diack…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Legal
• Article # 60853
• Published on 26/01/16 at 12:05
©  D.R.
Ligue 1: Uber partners with Parc Olympique Lyonnais to provide chaffeur services

Uber, the smartphone application that allows independent drivers to provide chaffeur services to passengers registered on the platform, has partnered with Olympique Lyonnais (Ligue 1) and Parc Olympique Lyonnais (59,186 seats), announced the club on 22/01/2016. Access to the stadium has been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Stadiums, …
• Article # 60795
• Published on 25/01/16 at 15:44
©  News Tank
Sports betting in France: "Our goal is to exceed €200m in bets during Euro 2016" (S. Pallez, FDJ)

"From a commercial point of view, Euro 2016 is an excellent opportunity for the sports betting activities of the Français des Jeux (FDJ), like all major sporting events. We are aiming to beat the record amount of bets recorded by the FDJ at a sporting event, which was established during the 2014…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Finance, …
• Article # 60744
• Published on 25/01/16 at 13:45
©  D.R.
Premier League: Columbia becomes the official outdoor clothing brand of Manchester United

Columbia Sportswear has become the official outdoor clothing brand of Manchester United FC (Barclays Premier League), announced the club on 22/01/2016.The American brand will develop products featuring the colours of the English club. The first products should be unveiled in the autumn of 2016…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 60776
• Published on 25/01/16 at 12:19
©  D.R.
Germany: Tag Heuer launches a Bundesliga application for its smart watch

The Swiss watchmaker Tag Heuer, the official timekeeper of the Bundesliga and 2.Bundesliga (2015-16 to 2017-18), has launched an application dedicated to the German championships for its smart watch, on 22/01/2016. The Bundesliga app was developed by the DFL specifically for smart watches and is…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 60692
• Published on 22/01/16 at 15:34
©  FC Bayern
Bundesliga: Beats by Dre headphones brand becomes an exclusive partner of FC Bayern München

The Beats by Dre headphones brand has become an exclusive partner of FC Bayern München (Bundesliga), announced the club on 21/01/2016. Beats by Dre will launch several models of co-branded headphones with the Bavarian club. The brand includes among its ambassadors the German international and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 60682
• Published on 22/01/16 at 13:50
©  D.R.
Paris Saint-Germain: five players in global marketing campaign for Aspetar (medical centre in Doha)

Five players from Paris Saint-Germain (Ligue 1) appear in a video at the centre of global communication campaign for Aspetar, the Qatari medical centre which is a club partner, on 12/01/2016. The hospital, established in 2007, is located in the Aspire Zone in Doha (Qatar).The video clip, which…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 60596
• Published on 22/01/16 at 10:01