Ligue 1: Italian brand Technogym becomes gym equipment supplier of Paris Saint-Germain until 2016-17

Technogym, the Italian supplier of gym equipment and digital solutions for training management, has become the health and fitness equipment supplier of Paris Saint-Germain FC (Ligue 1), until the end of the 2016-17 season, the club announced on 02/02/2016.The agreement covers both the male and…

Top 5: transfer spending during the 2016 winter transfer window, compared to 2015

Ligue 1: watchmaker Snyper Geneva becomes the official watch supplier of AS Monaco until June 2017

The Swiss brand Snyper Geneva has become the official watch supplier of AS Monaco FC (Ligue 1) until June 2017, the club announced on 01/02/2016. The watchmaker, established in 2008, will be visible on the LED advertising boards at the Stade Louis II (18,500 seats) as well as on the club's media…

Serie A TIM: the Italian brand Liu Jo Uomo becomes the official tailor of Bologna FC 1909

The Italian clothing brand Liu Jo Uomo has become the official tailor of Bologna FC 1909 (Serie A TIM), announced the club, 28.1.2016. This is the first agreement of the brand in football. The brand, founded in Carpi in 1995, will provide suits for the players of the club to wear at official…

Ligue 1: Olympique Lyonnais waive its partnership with Uber following threats from taxi drivers

Olympique Lyonnais (Ligue 1) will discuss with representatives of taxi drivers the forthcoming establishment of a dedicated taxi station at the Parc Olympique Lyonnais (59,186 seats), following a meeting between the club, the Rhône Chamber of Trades and Crafts, Jean-Paul Durand, president of the…

China: David Yang (NBA) becomes CEO of Wanda Sports China and executive chairman of Infront China

The Chinese David Yang, senior vice president and CEO of NBA China, has become the executive chairman of Infront China, the Chinese subsidiary of the marketing and media rights agency Infront Sports & Media, on 28/01/2016. Yang succeeds Ma Guoli, who will officially step down from Infront China in…

Euro 2016: Kronenbourg launches its Tourtel Twist brand activation plan with a photo contest

Kronenbourg SAS, the French subsidiary of the Danish beer brand Carlsberg, has launched its activation plan for its Tourtel Twist brand (non-alcoholic beer flavoured with fruit juice) by launching a photo competition with the chance to win match tickets for Euro 2016, on 27/01/2016. Participants…

Bundesliga: Kärcher obtains the naming rights of a stand at the Mercedes-Benz Arena (60,449 seats)

Kärcher, the German manufacturer of high-pressure cleaners, has extended its partnership with VfB Stuttgart (Bundesliga), whilst obtaining the naming rights of one of the stands at the Mercedes-Benz Arena (60,449 seats), the club announced on 27/01/2016. The "Karcher Tribüne" runs along the side…

adidas: basketball player Damian Lillard in the second campaign video for "Creators Never Follow"

adidas launched the second video for the "Creators Never Follow" marketing campaign, with this one featuring the American basketball player Damian Lillard (Portland Trail Blazers), on 19/01/2016.This video accompanies the launch of the "D Lillard 2", the second edition of the shoes bearing the…

NHL: Associated Bank organises a treasure hunt inside the arean of the Minnesota Wild

The US bank Associated Bank has launched the activation "Puck Drop" with the Minnesota Wild franchise (NHL), offering "money can't buy" prizes, announced the bank on 15/01/2016. Fans must find one of 30 hidden hockey pucks under the seats of the Xcel Energy Center (18,064 seats). The winner must…