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2016 SportAccord Convention in Lausanne (Switzerland) from 17 to 22/04/2016

The 2016 edition of the SportAccord Convention will take place at the Swiss Tech Convention Center in Lausanne (SUI) from 17 to 22/04/2016. This event brings together, each year since 2003, the heads of international sports federations, rights holders, sports event organising committees, host…

Domain(s): Media, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Ticketing, Digital, …
• Article # 65476
• Published on 25/03/16 at 11:20

Spain: Emidio Tucci (El Corte Inglés) becomes the official tailor of the Spanish team until 2019

The Spanish department store El Corte Inglés has become an official supplier to the RFEF until 2019, announced the Spanish Federation on 22/03/2016. As part of the agreement, players in the Spanish national team will wear suits exclusively provided by the brand Emidio Tucci during the Euro 2016…

Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 65403
• Published on 24/03/16 at 11:44

Sponsorship: other Chinese companies will partner with FIFA, according to Wang Jianlin (Wanda Group)

"To my knowledge, another Chinese company will become a FIFA top sponsor soon. If there are no surprises, there will be three Chinese top-level sponsors by the end of the year," said Wang Jianlin, president of Wanda Group, at a press conference in Beijing (CHN) on 21/03/2016.The Chinese…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Finance, …
• Article # 65404
• Published on 24/03/16 at 10:15

Germany: Volkswagen extends its partnership with the DFB-Pokal until 2022

The German automaker Volkswagen has signed a six-year extension to its partnership with the DFB-Pokal, until the end of the 2021-22 season, announced the DFB on 21/03/2016. The partnership between Volkswagen and the German Cup, which began in 2012, was due to expire at the end of the 2015-16…

Domain(s): Sponsors & Partners
• Category(ies): Finance, Authorities, Marketing - Communication
• Article # 65356
• Published on 23/03/16 at 16:31

Bundesliga: Ingolstadt promote an Easter bunny race organised by its sponsor, Media Markt

Media Markt, the German electronics retailer, has activated its partnership with FC Ingolstadt 04 (Bundesliga) to promote its annual Easter bunny race, held on 23, 24 and 26/03/2016. Media Markt is the official shirt sponsor of Ingolstadt for the 2015-2018 period.The coach of the Bavarian club…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Stadiums, …
• Article # 65328
• Published on 23/03/16 at 13:09

Liga BBVA: Mondogoal (fantasy leagues operator) becomes a partner of Real Madrid CF

Mondogoal, the British fantasy leagues operator, has become a partner of Real Madrid CF (Liga BBVA), announced the Isle of Man-based company on 15/03/2016. Users will need to register on the website "Mondogoal.com/realmadrid" before selecting their starting lineup from a maximum of three clubs…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 65316
• Published on 23/03/16 at 11:39

FIFA: Chinese Wanda Group, now a partner, says it is better placed for the awarding of the World Cup

"As a partner of FIFA, Wanda will be better placed to play a role in the bidding process to host major football events such as the World Cup, closing the gap on international football and enabling Chinese football to have a say in international football," said the Chinese conglomerate (tourism…

Domain(s): Sponsors & Partners
• Category(ies): Finance, Stadiums, Authorities, …
• Article # 65301
• Published on 23/03/16 at 11:00

Liga BBVA: Botemania becomes an official partner of RCD Espanyol until the end of the 2015-16 season

Botemania, the Spanish online casino and gaming platform, has become a partner of RCD Espanyol (Liga BBVA) until the end of the 2015-16 season, on 17/03/2016. The agreement includes an option to extend until the end of the 2016-17 season. Under the terms of the partnership, Botemania is entitled…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 65259
• Published on 22/03/16 at 17:30

Huawei: Argentina international Lionel Messi becomes a global ambassador of the Chinese brand

The Argentina international Lionel Messi (FC Barcelona, Liga BBVA) has become a global ambassador for Huawei, the Chinese smartphones and electronics manufacturer, on 18/03/2016. The contract will last three years (until 2019), with an annual payment of €5m, according to the Spanish media, on…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 65246
• Published on 22/03/16 at 14:50

Liga BBVA: Nivea Men (cosmetics) becomes a regional partner of Real Madrid CF in South Africa

Nivea Men, the cosmetics brand owned by the German group Beiersdorf, has become a regional partner of Real Madrid CF (Liga BBVA) in South Africa, on 16/03/2016. The agreement was signed on the same day between representatives of the South African subsidiary of Beiersdorf in Johannesburg (RSA). The…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 65161
• Published on 21/03/16 at 18:30