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©  FSV Mainz 05
Bundesliga: Opel could get the naming rights for Mainz's stadium from 2016-17 (press)

The German automobile manufacturer Opel (a subsidiary of the US group General Motors) will affix its brand to the stadium of 1.FSV Mainz 05 (Bundesliga) from the 2016-17 season, according to the German media outlet Allgemeine Zeitung on 14/05/2016. The stadium will be known as the Opel…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Stadiums, …
• Article # 69406
• Published on 19/05/16 at 11:20
©  eintracht.de
Bundesliga: nine official partners for the 2015-16 promotion/relegation play-offs

Nine companies have become official partners of the promotion/relegation play-offs between the Bundesliga and the 2.Bundesliga, and also between the 2.Bundesliga and the 3.Liga, announced Lagardère Sports Germany, the exclusive marketing agency for the promotion/relegation play-off matches and the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Authorities, …
• Article # 69375
• Published on 18/05/16 at 18:30
©  Chelsea FC Nike
Chelsea FC: Nike could become kit supplier for 2017-2027 with deal worth £60m per season (press)

The American sports equipment brand Nike may become the official kit supplier of Chelsea FC (Premier League) from the 2017-18 season, for a period of 10 years (until 2026-27), according to the British newspaper Telegraph Sport and the American media outlet Bloomberg on 17/05/2016. The annual…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 69333
• Published on 18/05/16 at 12:59
©  Leicester City FC
Premier League: Leicester City and Puma to renegotiate contract

Leicester City FC, the 2015-16 champions of England, and Puma, the German equipment supplier, are in the process of renegotiating the terms of their partnership, which runs until the end of the 2017-18 season, according to the US economic media magazine Bloomberg, on 12/05/2016. The two parties…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Finance, …
• Article # 69279
• Published on 18/05/16 at 11:31
Digital: adidas launch "GamePlan A", a business lifestyle blog published by its employees

adidas has launched "GamePlan A", a blog published by employees of the German kit supplier which details themes across sports, business and lifestyle, on 10/05/2016. Articles focus on the links between sport and personal development, relationship management at work or the management of…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 69270
• Published on 17/05/16 at 17:35
©  borussia.de
Bundesliga: ZTE (smartphones) partners with Borussia Mönchengladbach for two seasons (2016-2018)

ZTE, a Chinese manufacturer of smartphones, has became a co-sponsor of VfL Borussia Mönchengladbach (Bundesliga), which is the second level in the German club's partnership pyramid, for two seasons (2016-2018) on 12/05/2016. ZTE also became the official smartphone of Borussia Monchengladbach. this…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 69251
• Published on 17/05/16 at 16:50
©  DFL
Germany: Falken Tyres partner of the promotion/relegation matches and the 2016 German Supercup

Falken Tyres, a Japanese brand of tyres belonging to the Sumitomo Rubber Industries group, became the official partner of the promotion/relegation play-offs between the Bundesliga and the 2.Bundesliga and also between the 2.Bundesliga and the 3.Liga, on 13/05/2016. Falken Tyres also became an…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Stadiums, …
• Article # 69222
• Published on 17/05/16 at 13:34
Euro 2016: Carrefour launches Playback Challenge, digital activation of its partnership with the FFF

Carrefour has launched a new activation of its partnership with the FFF for Euro 2016, announced the French retail group on 11/05/2016. The retail chain will launch an application entitled "Playback Challenge" through which fans can record their own video playback of the song "I was made for…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 69175
• Published on 16/05/16 at 17:30
©  AS Monaco
Ligue 1: Orezza (water) and KTK (boules) extend their partnerships with AS Monaco until 2021

SAM Lailailai, the group which manages the production and distribution of brands such as the water brand Orezza and the boules brand KTK, has extended its partnership with AS Monaco FC (Ligue 1) for five seasons, until the end of the 2020-21 fiscal year, on 05/11/2016. "The official water brand of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 69028
• Published on 13/05/16 at 16:00
©  Chelsea FC
adidas: reducing its number of teams under contract; Chelsea will pay €50m for its early termination

The early termination of its partnership with Chelsea FC (Premier League) "will allow adidas AG to continue to implement its sports sponsorship strategy, as defined in its strategic plan 'Creating the New'. Under this plan, adidas AG will partner with fewer assets on a team level," said the German…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 69017
• Published on 13/05/16 at 13:30