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©  Juventus.com
Serie A: UBI Banca becomes a top sponsor and the official bank of Juventus for 2016-2019

UBI Banca, an Italian bank, has become a top sponsor of Juventus (Serie A TIM) for three seasons (2016-2019), on 13/07/2016. The official designation of the partnership (second level in the club's sponsorship pyramid) with UBI Banca is to become the official bank of Juventus. UBI Banca succeeds…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 73504
• Published on 19/07/16 at 11:24
©  Umbro
Umbro: a fish & chips food truck in Caen, Nantes, and Lens to celebrate the 2016-17 home kits

Umbro has activated its kit supplier partnership with SM Caen (Ligue 1), FC Nantes (Ligue 1) and RC Lens (Ligue 2) via the launch of a "fish & chips" food truck in the three French cities, announced the English sports equipment brand, on 17/07/2016. The operation, organised for the release of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 73513
• Published on 19/07/16 at 10:49
©  LaLiga
LaLiga: Tag Heuer becomes official timekeeper and sponsor of the Spanish League until 2019

The Swiss watchmaker TAG Heuer has become the official timekeeper and sponsor of LaLiga from the 2016-17 season, announced the Spanish Professional Football League on 13/07/2016. No financial details of the partnership, nor its duration, were officially disclosed, but the agreement could cover…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 73467
• Published on 18/07/16 at 16:10
©  FC Barcelone
FC Barcelona: a Hugo Games mobile video game will be released in the second quarter of 2017

FC Barcelona (LaLiga) have associated with Hugo Games, a developer and publisher of mobile video games, on 11/07/2016. The launch of the official video game of FC Barcelona is scheduled for the second quarter 2017. The football simulation game will have multiplayer capabilities, allowing users to…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 73469
• Published on 18/07/16 at 15:35
©  Real Madrid
LaLiga: Nivea Men (hygiene) extends its partnership with Real Madrid in Vietnam for 2016-2019

Nivea Men, a hygiene products brand owned by the German group Beiersdorf, became a regional partner of Real Madrid CF (LaLiga) in Vietnam, on 13/07/2016. The partnership covers a period of three seasons (2016-2019). Nivea Men has partnered Real Madrid in Spain since 22/02/2013. Since then, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 73466
• Published on 18/07/16 at 14:59
©  Dijon FCO
Ligue 1: Lotto succeeds Kappa as the kit supplier of Dijon FCO for 4 seasons (2016-2020)

The Italian sports equipment brand Lotto has become the kit supplier of Dijon FCO (Ligue 1) for four seasons (2016-2020), and will present the official 2016-17 kit of the Burgundy club on 09/07/2016, the season ticket renewal day for Dijon FCO.Lotto succeeds the Italian brand Givova (2008-09), the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 73404
• Published on 18/07/16 at 14:01
©  juventus.com
Serie A: Carlsberg extends as the official beer of Juventus until 2017-18

The Danish beer brand Carlsberg has extended its partnership with Juventus (Serie A TIM) for two seasons (2016-2018), on 08/07/2016. The agreement makes Carlsberg the "official beer in Italy", of the Turin club. The two parties have been connected since 25/02/2016, initially until the end of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication, …
• Article # 73364
• Published on 15/07/16 at 10:50
©  fcbarcelona.com
Barça: Gillette (hygiene), a regional sponsor since 2014, becomes a premium partner until 2018-19

Gillette, a brand of shaving and other hygiene products, extended and expanded its partnership with FC Barcelona (LaLiga), on 07/07/2016. The brand of the American group of consumer products Procter & Gamble was a regional partner (fourth level in the club's sponsorship pyramid) of FC Barcelona in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 73269
• Published on 13/07/16 at 13:19
©  UFC
WME-IMG acquires the Ultimate Fighting Championship (UFC) for $4bn (€3.6bn)

WME-IMG, a US entertainment management, marketing, and media agency, acquired the Ultimate Fighting Championship (UFC), on 11/07/2016. The terms of the transaction have not been disclosed. The amount of the agreement could be for $4bn (€3.62bn), according to the New York Times, on 11/07/2016…
Domain(s): Media, Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication
• Article # 73216
• Published on 12/07/16 at 17:49
©  fcbarcelona.com
FC Barcelona: Qatar Airways will be the main shirt sponsor in 2016-17, followed by Amazon (press)

Qatar Airways has extended their deal as the main sponsor for FC Barcelona (LaLiga) for one season (2016-17), to be followed by Amazon, who have penned a deal for five seasons (2017-2022), according to the Catalan daily Mundo Deportivo on 08/07/2016, in which it states that this information will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Stadiums, …
• Article # 73119
• Published on 11/07/16 at 18:15