Tour de France: Dimension Data (technical partner) to geolocate riders during the race

A "tracking" system to see the live geo-positioning and speed of the riders has been set up for the 2016 Tour de France (from 02 to 24/07/2016) announced the Amaury Sport Organisation, the organiser of the event, on 30/06/2016. The data flow, processed and brought to life by Dimension Data, the…

Serie A: Comet (B2B distribution) becomes a top partner (3^rd level) of Bologna FC for 2016-17

Comet, an Italian company distributing electrical and lighting equipment for professionals, became a top partner of Bologna FC 1909 (Serie A TIM), on 29/06/2016. This is a third-level partnership in the sponsorship hierarchy of the Italian club. Comet, founded in Bologna in 1967, has 100 outlets…

Nike: +5.8% in turnover in 2016 (€29.2bn), -4.6% in "football" revenues (€1.93bn)

Nike achieved a turnover of $32.4bn (€29.16bn) in the 2016 financial year (from 01/06/2015 to 31/05/2016), up 5.8% (+12 % excluding currency effects) compared to 2015 ($30.6bn / €28.15bn), announced the US sports equipment brand on 28/06/2016. The Nike brand accounts for 94.2% of group's revenues…

Nike: financial breakdown (in $bn)

Ligue 1: OGC Nice and Macron adorn the statue of Place Masséna with the 2016-17 home kit

OGC Nice (Ligue 1) presented their 2016-17 home and away kits with their new supplier Macron, on 01/07/2016. Several initiatives have been implemented as part of the presentation: • The day before the presentation, OGC Nice released "an appetiser" for fans, on its digital and social platforms…

Euro 2016: "25,000 Iceland shirts have already been sold" (Enzo Montrucchio, CEO of Errea France)

"The Icelandic Football Federation chose the design of the Iceland kit for Euro 2016 at the end of January 2016. In early February, Errea launched production of 20,000 shirts, all of which have already been sold. After the victory against Austria (2-1, in the group stage, on 22/06/2016) and the…

France: Puma (kit suppler) and Intersport (retail) partner Nîmes Olympique for 3 years (2016-2019)

The German sports equipment supplier Puma and Intersport, a retail network for sporting goods, became partners of Nîmes Olympique (Domino's Ligue 2) for the 2016-2019 period, three seasons, on 06/05/2016. Puma succeeds the Italian brand Errea, the kit supplier of the club from 1999 until the end…

Ligue 1: Alticap (IT services and solutions) to be the SM Caen shirt sleeve sponsor for 4 seasons

Alticap, a French IT services and solutions for management, networks and telecommunications business, became an official partner of SM Caen (Ligue 1) for four seasons (2016-2020), on 01/07/2016. Alticap will appear on the left sleeve of the team's shirt from 2016-17. Alticap was a business partner…

World Football Forum 2016, in Paris (FRA) on 07 and 08/07/2016: programme and list of speakers

Ma Guoli, vice-chairman of Le Sports (LeEco group), Peter Hutton, CEO of Eurosport, Guy-Laurent Epstein, marketing director of UEFA, and Mushtaq Al Waeli, executive director for strategic and institutional development of the QFA, will be among the key speakers of the World Football Forum 2016 in…

China: strategic partnership between adidas and Wanda for the development of football in the country

The German sports equipment manufacturer adidas and the Chinese conglomerate Wanda Group (tourism, hotels, entertainment) defined the terms of a strategic cooperation in Beijing (CHN), on 28/06/2016. The cooperation agreement focuses on the development of the Ironman brand, football and basketball…