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©  ACF Fiorentina
Serie A: Renault Italia becomes official automotive partner of ACF Fiorentina in 2016-17

Renault Italia, the Italian subsidiary of the French automobile manufacturer, became the official partner of ACF Fiorentina (Serie A TIM) for the 2016-17 season, on 08/07/2016. The partnership makes Nuova Comauto SpA - a Renault and Dacia dealership which has seven locations throughout Tuscany…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Stadiums, …
• Article # 74074
• Published on 29/07/16 at 09:45
©  fcbarcelona.com
FC Barcelona: Konami (JPN, video games), becomes premium partner of the club from 2016 to 2020

Konami Digital Entertainment, a Japanese video game publisher, became a premium partner of FC Barcelona (LaLiga Santander) for three seasons (2016-2019), on 26/07/2016. This second-level partnership gives Konami, editor of the football simulation franchise PES (Pro Evolution Soccer), global…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 74090
• Published on 28/07/16 at 16:25
©  Sunderland
Premier League: Dafabet (betting) extends deal as shirt sponsor of Sunderland AFC until 2018-19

Dafabet, a Filipino sports and online gaming operator, extended its deal as the main shirt sponsor of Sunderland AFC (Premier League) for one season (2018-19), on 05/07/2016. Dafabet became the main shirt sponsor of the English club in 2015-16, for an initial period of three seasons…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Stadiums, …
• Article # 74026
• Published on 27/07/16 at 16:25
©  Leicester City FC
Premier League: DHL (logistics) extends as an official partner of Leicester City for 2016-17

DHL, the German logistics company, has extended its deal as an official partner of Leicester City FC (Premier League) for the 2016-17 season, on 25/07/2016. DHL has held the status of Official Logistics Partner of the 2015-16 Premier League champions since 2013-14. "The renewed partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 73996
• Published on 27/07/16 at 10:10
©  adidas
Euro 2016: adidas says it was the most shared football brand on social networks

adidas was the most shared football brand in the world on social networks (Twitter, Instagram, Facebook, YouTube) during Euro 2016 with a total of 1.17 million shares, more than double the second place brand, according to the German sports equipment supplier on 13/07/2016. The brand, which…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 73973
• Published on 26/07/16 at 15:09
Paris Saint-Germain: AB InBev and Budweiser beer, club partners in the US and Europe until 2018-19

The Belgian beer conglomerate Anheuser-Busch InBev has agreed a partnership of three seasons (2016-2019) with Paris Saint-Germain (Ligue 1), on 22/07/2016. The two sides will activate this partnership with the American beer brand Budweiser, in the US and Europe (with the exception of France, due…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 73965
• Published on 26/07/16 at 13:30
©  ASO
Cycling: ASO and Activation Group to launch "Le Tour de France" events in China, in November 2016

Amaury Sport Organisation (ASO), organiser of the Tour de France, and Activation Group, a Chinese marketing agency specialising in luxury brands, announced the creation of official "Le Tour de France" events in China, to begin in November 2016, on 24/07/2016. Events include a "Tour de France…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 73953
• Published on 26/07/16 at 12:13
©  LOSC
Ligue 1: Boulanger extends as official partner of LOSC Lille until 2018-19, becomes sleeve sponsor

Boulanger, a French distribution retailer specialising in leisure products, multimedia and appliances, has extended and expanded its partnership with LOSC Lille (Ligue 1) for three seasons (2016-2019), on 13/07/2016. An official partner of the club since 2012-13, Boulanger maintains this status…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 73914
• Published on 25/07/16 at 17:14
©  LaLiga
Naming rights: in less than 30 days, the "Liga BBVA" became "LaLiga", and then "LaLiga Santander"

"LaLiga will not have a single (title) sponsor (in 2016-17) because it is our belief that the brand can be better served with several sponsors. The Liga Adelante will now be known as LaLiga2", said Javier Tebas, president of the Spanish Professional Football League, on 25/06/2016. 26 days later…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Finance, …
• Article # 73860
• Published on 25/07/16 at 10:39
©  LaLiga
Spain: Santander (bank) title sponsor of the first and second divisions until 2018-19 (€20m/year)

The Spanish bank Banco Santander and LaLiga have signed a strategic partnership for a title sponsorship, for an initial period of three seasons (2016-2019), plus a one year option (2019-20), on 21/07/2016. Santander succeeds its counterpart, BBVA (2008-2016), as a partner of the Spanish…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 73837
• Published on 22/07/16 at 18:00