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©  adidas
adidas: "Creator Studio" allows fans to design the 2017-18 third kit of 6 partner clubs

adidas has launched the digital platform "Creator Studio", which allows users to design the 2017-18 third shirt for six clubs under contract with the German supplier, on 08/08/2016: Manchester United FC (Premier League), Real Madrid CF (LaLiga Santander), Flamengo (Brasileirão Série A), FC Bayern…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 74525
• Published on 10/08/16 at 15:20
©  SFR
Premier League: SFR Sport offers a day behind the scenes for the start of the season on 13/08/2016

In France, SFR Sport is offering the chance to win a day behind the scenes of their premises for the start of the 2016-17 Premier League season, on Saturday, 13/08/2016. To take part, participants have to visit the readyforpremierleague.sfr.fr website and register. The defending champions…
Domain(s): Media, Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Sponsors - Partners
• Article # 74492
• Published on 09/08/16 at 17:00
©  Olympic
Rio 2016 Olympic Games: YouTube acquires the rights to broadcast highlights in 60 countries

YouTube, the streaming and video sharing platform on the internet and mobile platforms, and owned by Google, is partnering with over 60 broadcasters to broadcast highlights of the Rio de Janeiro 2016 Olympic Games in more than 60 countries, on 04/08/2016. "To help make that viewership experience…
Domain(s): Media, Sponsors & Partners
• Category(ies): Digital, Stadiums, Marketing - Communication, …
• Article # 74456
• Published on 09/08/16 at 10:25
©  Tottenham Hotspur
Premier League: William Hill (betting) partner Chelsea, Everton, and Tottenham from 2016-17

William Hill, a British sports betting and gambling operator, became an official betting partner of Chelsea FC (Premier League) for three seasons (2016-2019), on 05/08/2016. William Hill suceeds BetVictor (2015-16) as the "Blues" official sports betting operator. Besides visibility on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 74444
• Published on 09/08/16 at 09:20
©  EFL
Sky Bet Championship: German brands Puma and adidas each equip 6 of the 24 clubs in 2016-17

At the start of the 2016-17 season the most represented kit suppliers in the Sky Bet Championship are the German brands Puma and adidas, who each equip six teams of the 24 clubs in the English second division. Matchday 1 of the 2016-17 Championship season is from 05/08 to 07/08/2016.Puma is the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 74301
• Published on 09/08/16 at 09:06
©  Crystal Palace FC
Premier League: Global Reach Partners become Crystal Palace's official forex partner for 2016-2018

Global Reach Partners, a UK company specialising in exchange rate management for companies and individuals, became the official forex partner of Crystal Palace FC (Premier League) for two seasons (2016-2018), on 04/08/2016. Global Reach Partners gets visibility at Selhurst Park (25,073 seats), as…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Finance, …
• Article # 74409
• Published on 08/08/16 at 10:21
©  EFL
England: Ginsters (pastry brand) partners with the English Football League for 3 years (2016-19)

The British brand Ginsters, which specialises in savoury pastries, has become an official partner of the Sky Bet English Football League for 3 years (2016-2019), announced the organiser of the English second, third, and fourth divisions on 02/08/2016. The duration and amount of the agreement were…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Authorities, …
• Article # 74354
• Published on 08/08/16 at 09:21
©  Marathonbet
LaLiga: Marathonbet (betting) become the main shirt sponsor of Málaga CF for two seasons (2016-2018)

Marathonbet, a British sports betting and gambling operator, became the main shirt sponsor of Málaga CF (LaLiga Santander) for two seasons (2016-2018), with an option for a third, on 02/08/2016. The agreement also provides Marathonbet with visibility on the training shirts of the Andalusian club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 74372
• Published on 05/08/16 at 12:59
©  EA Sports
Bundesliga: EA Sports becomes the official international video game partner of FC Bayern Munich

The American video games publisher EA Sports became an official partner of FC Bayern Munich (Bundesliga), on 01/08/2016. Neither the duration nor the amount of the deal were disclosed. The partnership was presented in New York (United States), where Bayern opened its first sales office abroad in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 74377
• Published on 05/08/16 at 11:24
©  Umbro
Umbro: fish & chips "avec maillot" offered to fans of SM Caen, FC Nantes, and RC Lens

The kit supplier Umbro launched a marketing campaign around the 2016-17 home shirts of SM Caen (Ligue 1), FC Nantes (Ligue 1), and RC Lens (Domino's Ligue 2) by installing a fish & chips food truck at Caen and Lens on 19/07/2016, and then the following day in Nantes.The operation was intended as a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 74366
• Published on 04/08/16 at 17:49