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©  Paris Saint-Germain / Le Bijou Parisien
Merchandising: Paris Saint-Germain launch limited edition collections with Parisian designers

Paris Saint-Germain (Ligue 1) presented limited edition collections with Parisian fashion and accessories brands, on 18/10/2016. "Through these collaborations, Paris Saint-Germain honours the DNA of its city, which is always trendy and avant-garde, and continues to build a bridge between fashion…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 78959
• Published on 21/10/16 at 17:10
©  EIDAN RUBIO / RFEF
Copa del Rey: automobile manufacturer Seat extends as an official sponsor until 2018

The Spanish automobile manufacturer Seat has extended its agreement as an official sponsor of the Copa del Rey for two seasons (2016-2018), announced the company and the RFEF on 14/10/2016. The subsidiary of the German group Volkswagen has been an official sponsor of the final of the Spanish Cup…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 79016
• Published on 21/10/16 at 14:59
©  Nike
France: FFF to launch tender for the post-2018 World Cup kit supplier contract on 02/11/2016

FFF will launch, on 02/11/2016, the tender for the kit supplier contract for the French national teams, which will start after the 2018 World Cup, in July 2018. The process is being written and managed by the law firm Clifford Chance in Paris (FRA). The American brand Nike currently equips the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Authorities, …
• Article # 78975
• Published on 21/10/16 at 10:40
©  Malaysia Airlines
Premier League: Malaysia Airlines becomes an official partner of Liverpool FC (2016-2019)

The Malaysian airline company Malaysia Airlines has become the official airline of Liverpool FC (Premier League) for three seasons (2016-2019), beginning on 11/10/2016. Malaysia Airlines replaces the Indonesian airline Garuda Indonesia, which was the club's partner since 2012. With this…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 78904
• Published on 21/10/16 at 09:15
©  Arsenal FC
Premier League: Octopus Energy (solar) becomes an official partner of Arsenal FC in the UK

The British company Octopus Energy, specialising in the production and distribution of solar energy, has become the official energy partner of Arsenal FC (Premier League) in the United Kingdom, announced the club on 14/10/2016. The duration of this agreement was not disclosed. With this…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 78845
• Published on 20/10/16 at 09:05
©  Pilsener
Bundesliga: König Pilsener, partner of Hamburger SV, offers 7,000 barrels of beer to fans

The German brewery König Pilsener, an exclusive partner of Hamburger SV (Bundesliga), has launched the "König der Raute" (king of the diamond) offer to HSV fans, from 10/10/2016. The offer, scheduled until 16/12/2016, asks fans over 18 years old to take a picture with the flag of the German club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 78742
• Published on 19/10/16 at 09:10
©  Shivraj Gohil / Spacesuit
Formula E: Manchester City (Premier League) partner of the Chinese team Techeetah in 2016-17

The Manchester City FC logo (Premier League) will appear on the front wing of the cars of the new Chinese auto racing team Techeetah, who joined the FIA Formula E, since the launch of the 2016-17 season, in Hong Kong (CHN), on 09/10/2016. Techeetah, the only Chinese team in the circuit and the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 78759
• Published on 18/10/16 at 17:25
©  parc-ol.com
Ligue 1: O. Lyonnais deny media reports of naming rights agreement for Parc OL with Fiducial group

"Olympique Lyonnais categorically denies the information published this morning (Saturday, 15/10/2016) by the sports daily L'Equipe about an agreement that was reached with the Fiducial group for the naming rights to Parc OL. (...) This assertion from L'Equipe is totally false. To date, there is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Stadiums, …
• Article # 78690
• Published on 18/10/16 at 14:29
©  Liverpool
Liverpool: Standard Chartered replaced on the shirt by an association fighting against blindness

The association against avoidable blindness "Seeing is Believing" will replace, for one match, the main shirt sponsor of Liverpool FC (Premier League), Standard Chartered, during the Liverpool - Manchester United match at Anfield (54,000 seats), the final game of Matchday 8 of the Premier League…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility, Marketing - Communication, …
• Article # 78668
• Published on 17/10/16 at 17:44
©  Nike
Premier League: Chelsea and the equipment manufacturer Nike formalise their partnership from 2017-18

The US sports equipment supplier Nike and Chelsea FC (Premier League) have formalise their partnership agreement, to from 2017-18, the two parties announced on 13/10/2016. The duration of this agreement - "which represents the largest commercial deal in the club's history" according Blues - was…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 78539
• Published on 14/10/16 at 16:59