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©  Infront
Germany: Lieferando (food delivery), partner of 14 clubs in the 1st and 2nd divisions in 2016-17

Lieferando.de, a German website meal delivery to homes, has become an advertising partner of 14 Bundesliga and 2.Bundesliga clubs for the remainder of the 2016-17 season, on 21/10/2016. Two contracts were negotiated, one for nine German clubs connected with the sports marketing agency Lagardère…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Stadiums, …
• Article # 80048
• Published on 31/10/16 at 10:05
©  Olympique Lyonnais
Ligue 1: Nutrisens (nutrition group) extends its partnership with Olympique Lyonnais in 2016-17

Nutrisens, the French nutrition and health group, has extended its partnership with Olympique Lyonnais (Ligue 1), which began in 2015-16 and now extends to the 2016-17 season, on 26/10/2016. An official supplier of men's first team - 4th level in club's sponsorship hierarchy - mean Nutrisens have…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 79485
• Published on 28/10/16 at 11:30
©  FC Girondins de Bordeaux
Ligue 1: PSI (IT) becomes main shirt sponsor of Bordeaux in the Coupe de la Ligue in 2016-17

PSI, a company specialising in the computer equipment and digital market (providing consulting, development, and support services for the business community), has become the main shirt sponsor for FC Girondins de Bordeaux (Ligue 1) for the club's Coupe de Ligue matches in 2016-17, on 25/10/2016…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 79433
• Published on 27/10/16 at 18:24
©  Inter Milan
Inter Milan: "Suning clearly represents our bridge to China" (Michael Bolingbroke, CEO)

"Suning is the leader in China in the distribution of white goods (appliances). They are very well connected with Chinese customers, which is to say also our fans in China. Suning clearly represents our bridge to China, our access to a 1.3 billion person market of customers and fans. They…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Digital, Finance, …
• Article # 79274
• Published on 27/10/16 at 17:10
©  AC Milan
Serie A TIM: Kimbo (coffee brand) becomes a global partner of AC Milan in 2016-17

Kimbo, the Italian coffee brand, has extended and expanded its partnership with AC Milan (Serie A TIM) for the 2016-17 season, on 21/10/2016. The premium sponsor of the Milan club in 2015-16 - the third level in the hierarchy of Milan partners - Kimbo becomes global partner of the "Rossoneri" in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 79331
• Published on 27/10/16 at 09:16
©  Olympique de Marseille
France: Mutuelles du Soleil becomes main shirt sponsor of Marseille for 2016-17 Coupe de la Ligue

The Mutuelles du Soleil group (insurance) has become the main shirt sponsor of Olympique de Marseille (Ligue 1) for the club's Coupe de la Ligue matches during the 2016-17 season, on 25/10/2016. Olympique de Marseille will play in the 2016-17 French league cup with its "third" kit, showing…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 79329
• Published on 26/10/16 at 15:29
©  Real Sociedad
LaLiga Santander: Kutxabank (bank) extends its partnership with Real Sociedad until 2026-27

The Spanish banking group Kutxabank has extended its partnership with Real Sociedad (LaLiga Santander) until 2026-27, the club announced on 16/10/2016. This agreement, currently standing at a period of 10 years, may be subject to revision after five years. Kutxabank has been a partner of Real…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 79010
• Published on 26/10/16 at 09:17
©  FC Nantes
France: Flamino (energy materials) main sponsor of FC Nantes for the Coupe de la Ligue in 2016-17

Flamino (Dubreuil group), a combustible energy and DIY supplies chain, has become the main sponsor of FC Nantes (Ligue 1) for the 2016-17 Coupe de la Ligue, on 19/10/2016. "Partnering with the eight-time champion of France in a national competition will allow us to increase our exposure to our…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 79157
• Published on 25/10/16 at 16:50
©  New Balance
Premier League: Jürgen Klopp, manager of Liverpool FC, becomes an ambassador of New Balance

Jürgen Klopp, the German manager of Liverpool FC (Premier League), became an ambassador of the American brand New Balance on 19/10/2016. New Balance is also the kit supplier of the English club since 2012-13 (first under the Warrior brand, a subsidiary of New Balance, from 2012 to 2015, then with…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 79085
• Published on 24/10/16 at 15:20
©  INWEGO
Digital: Inwego launches subscription that gives users access to unlimited sporting events (Atlanta)

Inwego (mobile application) has launched a monthly subscription which will allow users unlimited access to attend several sporting events organised in Atlanta (Georgia, USA). The city of Atlanta, host of the 1996 Summer Olympics, is the first market to offer this kind of multi-sports service…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Ticketing, Clubs, …
• Article # 79019
• Published on 24/10/16 at 10:09