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LaLiga: Codere Apuestas becomes official betting partner of Real Madrid CF (2016-2019)

Codere Apuestas, a Spanish sports betting operator, became an official partner of Real Madrid CF (LaLiga Santander) for three seasons (2016-2019), the club announced on 23/11/2016. This partnership gives Codere Apuestas the status of official betting company of Real Madrid.Codere Apuestas succeeds…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 82043
• Published on 01/12/16 at 10:55

Konami: striker Pierre-Emerick Aubameyang (GAB), ambassador of the PES franchise video games

The Gabon international Pierre-Emerick Aubameyang became an ambassador for the video game franchise PES (Pro Evolution Soccer), produced by the Japanese video game maker Konami, on 24/11/2016. The Borussia Dortmund (Bundesliga) striker will promote the flagship game of the series, PES 2017, its…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication, …
• Article # 81915
• Published on 30/11/16 at 17:18

Bundesliga: APLUS (credit company) becomes "credit card" partner of Borussia Dortmund in Japan

APLUS Co., Ltd., Japanese credit company, has become a regional partner of Borussia Dortmund (Bundesliga) in Japan, on 17/11/2016. The duration of the partnership, which makes APLUS the "credit card" partner of Dortmund in Japan, was not disclosed. As part of the agreement, APLUS will prodice two…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 81919
• Published on 29/11/16 at 16:52

Ligue 1: Mutuelles du Soleil acquire the training centre naming rights of Montpellier HSC until 2021

The French insurance group Mutuelles du Soleil has acquired the naming rights to the Montpellier HSC (Ligue 1) training centre, on 09/11/2016. The infrastructure, located in Geraardsbergen, now bears the name of "Centre d’entraînement Bernard-Gasset Mutuelles du Soleil". The contract is for five…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Stadiums, …
• Article # 81874
• Published on 28/11/16 at 13:39

Ligue 1: Nike extends as the kit supplier of Montpellier HSC for 2018-2026 (eight seasons)

The American brand Nike will continue as the kit supplier Montpellier HSC (Ligue 1) until 2025-26, announced on 23/11/2016. The two parties have been linked since 2000-01, and had previously extended their contract in May 2013 to the end of the 2017-18 season.Nike and MHSC are therefore adding…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 81744
• Published on 25/11/16 at 11:30

LaLiga Santander: Nestlé (food), becomes global sponsor of FC Barcelona for 2016-2020

The Swiss food group Nestlé, via its Nestlé Nesquik (Europe, Middle East and Africa) and Nestlé Milo (Asia) brands, has become a global sponsor of FC Barcelona (LaLiga Santander) for 2016-2020, announced the club on 21/11/2016. The agreement was signed in the presence of Josep Maria Bartomeu, FC…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 81566
• Published on 24/11/16 at 13:32

Barça: Rakuten provides "experience of big data, communications, and e-commerce" (J. Bartomeu)

"We are delighted with our agreement with Rakuten, a global brand in innovation whose experience and know-how in the fields of big data, communications and e-commerce will contribute to the future success of FC Barcelona. This agreement puts us at the forefront of sports club sponsorships, which…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 81369
• Published on 22/11/16 at 10:15

LaLiga: Japanese firm Rakuten (e-commerce) becomes main shirt sponsor of FC Barcelona for 2017-2021

Rakuten, the Japanese conglomerate specialising in internet services (e-commerce, finance, digital content), has become the principal international partner of FC Barcelona (LaLiga Santander), on 16/11/2016. With this partnership, Rakuten will become the main shirt sponsor of Barça from 01/07/2017…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 81268
• Published on 18/11/16 at 10:35

Ligue 1: Ericsson (technology) becomes digital experience partner of Paris Saint-Germain (2016-2020)

Ericsson, the Swedish information technology and telecommunications group, has become the "digital experience" partner of Paris Saint-Germain (Ligue 1), announced the two parties on 16/11/2016. The contract will last four years, and is estimated at €1.8m per season by the French sports daily…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 81201
• Published on 17/11/16 at 16:00

All the latest interviews from News Tank Football (LaLiga, virtual reality, Eurosport, Supponor)

Please find below a selection of some the most recent News Tank Football interviews, including extended conversations with:• Alex Aranzabal, the former president of SD Eibar• Ramon Robert, the CEO of RCD Espanyol• Adolfo Bara Negro, the marketing director of LaLiga• Alan Hershkowitz of the Green…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 71445
• Published on 16/11/16 at 16:46