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©  eintracht.de
Bundesliga: Mainova (energy) continues its partnership with Eintracht Frankfurt until 2018-19

Mainova, a German energy provider, will continue as a premium partner of Eintracht Frankfurt (Bundesliga) for two seasons (2017-2019), announced the two parties on 09/12/2016. Mainova, associated with Eintracht Frankfurt in 2002, had already extended its collaboration for the 2016-17 season on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 83162
• Published on 16/12/16 at 18:00
©  Manchester City FC
Manchester City: Heineken (beer) continues as official beer partner in the UK

The Dutch brewer Heineken NV extended its regional partnership with Manchester City FC (Premier League), the two parties announced on the 12/12/2016. Neither the length, nor the financial details of the partnership have been disclosed. Heineken is the official partner of Manchester City in the UK…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 83226
• Published on 16/12/16 at 18:00
©  FC Barcelona
LaLiga: BNN Technology regional sponsor of FC Barcelona in China for three seasons (2016-2019)

BNN Technology, a Chinese group specialising in content and technology services, has become a regional partner of FC Barcelona (LaLiga Santander) for three seasons (2016-2019), on 12/12/2016. As part of the agreement, BNN Technology will broadcast exclusive Barça content via NewNet, its platform…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 83258
• Published on 16/12/16 at 10:39
©  Deezer
Premier League: Deezer (music) becomes official audio streaming partner of Manchester United

Deezer, a French music streaming and internet radio platform, has become a global partner of Manchester United FC (Premier League), on 13/12/2016. With this agreement, the first level in sponsorship pyramid of the English club, Deezer becomes the official audio streaming partner of Manchester…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 83175
• Published on 15/12/16 at 12:25
©  Sampdoria.it
Serie A: Veratour (tour operator) becomes the main shirt sponsor Sampdoria until February 2017

Veratour SpA, an Italian tour operator specialising in holiday villages, has become the main shirt sponsor of the Genoa-based club UC Sampdoria (Serie A TIM) for two and a half months, on 09/12/2016. The partnership will end after the Palermo - Sampdoria match (Matchday 26 of Serie A TIM 2016-17)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 83043
• Published on 15/12/16 at 10:33
©  ChinaFotoPress
Wanda: "Partnering with global sporting organisations is our priority" (Wang Jianlin)

“Partnering world sports associations is our priority, through which we can gain licenses of international sports events. Many people think sports business is about buying clubs, that’s a mistake,” said Wang Jianlin, chairman of Wanda Group, at the 7th Caixin Summit and the Second China Sports…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Authorities, …
• Article # 82919
• Published on 14/12/16 at 17:17
©  Watford FC
Premier League: adidas to replace Dryworld as kit supplier of Watford from 2017-18

The German brand adidas will become the kit supplier of Watford FC (Premier League) for the 2017-18 season, the English club announced on 06/12/2016. The annual amount could be between £1m and £1.5m (between €1.2m and €1.8m as of 12/12/2016) and the partnership would cover a period of three…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 82989
• Published on 14/12/16 at 17:16
©  FC Barcelona
LaLiga Santander: Scotiabank becomes regional partner of FC Barcelona in North and South America

The Canadian bank Scotiabank has become a regional partner of FC Barcelona (LaLiga Santander) in North and South America for three seasons (2016-2019), with two additional optional seasons, on 07/12/2016. This is the first partnership by the trade office Barça in New York (USA), inaugurated on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 83050
• Published on 14/12/16 at 16:15
©  LFP
France: Fiat Tipo becomes official partner and official vehicle of the Coupe de la Ligue (2016-2018)

Fiat Tipo, a model of the Italian automaker Fiat, has become an official partner and the official vehicle of the Coupe de la Ligue for two seasons (2016-2018), announced the LFP on 12/12/2016. As an official partner, Fiat Tipo will have visibility in the stadiums (LED panels, fixed advertising…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 83109
• Published on 14/12/16 at 15:29
©  The FA
The FA: Nike to continue as kit supplier of the England national teams until 2030 (press)

The American sports equipment brand Nike will continue as the FA's kit supplier for another 12 years (2018-2030), for a total of £400m (€475m at 09/12/2016), or £33.3m (€39.5m) per season, according to British media on 06/12/2016, and cited by a source within the French Football Federation. Nike…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 82941
• Published on 13/12/16 at 10:34