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©  adidas
adidas: Real Madrid and Bayern Munich wear kits made from plastic waste in the oceans

The FC Bayern Munich - TSG 1899 Hoffenheim match (1-1, Matchday 10 of the 2016-17 Bundesliga), on 05/11/2016, saw Bayern wear a home kit made of plastic fibres collected from sea waste, announced German sports equipment supplier adidas on 04/11/2016. Real Madrid CF, another club equipped by…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Social Responsibility, …
• Article # 80451
• Published on 10/11/16 at 09:10
©  Deportivo La Corogne
LaLiga Santander: Luckia (sports betting) to be sleeve sponsor of Deportivo La Coruña for 2016-2018

Luckia Gaming Group, the Spanish operator of sports betting and gambling, both in physical points-of-sale and online, has become a sponsor of Deportivo La Coruña (LaLiga Santander) for the remainder of the 2016-17 season and for the 2017-18 fiscal year, from 31/10/2016. Luckia, whose company…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 80588
• Published on 09/11/16 at 15:34
©  Richard Mille
Ligue 1: Richard Mille (watchmaker) official supplier of the Paris Saint-Germain for 2016-2019

The Swiss watchmaker Richard Mille has become an official supplier of Paris Saint-Germain (Ligue 1) for three seasons (2016-2019), from 02/11/2016. Under the partnership, two limited edition watches will be developed and made available exclusively at Richard Mille boutiques in Paris (FRA) and Doha…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 80410
• Published on 08/11/16 at 16:20
©  EFL
England: Carabao (energy drinks) acquires the naming rights to the League Cup (2017-2020)

Carabao, a Thai energy drink brand, has become the title sponsor of the EFL Cup, the English League Cup, and an official partner of the EFL, on 04/11/2016. The three season partnership (2017-2020), which will see the competition called the Carabao Cup, will begin in 2017-18.Carabao succeeds…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 80508
• Published on 08/11/16 at 15:19
©  AS Monaco
Ligue 1: Vicomte A. (clothing brand) official tailor of AS Monaco for two seasons (2016-2018)

Vicomte A., the French clothing brand, has become the official tailor of AS Monaco (Ligue 1) for two seasons (2016-2018), from 02/11/2016. Vicomte A. succeeds the French brand Scovandeli, the official tailor of the Monegasque club during 2014-2016. "Through this partnership the club is placed…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 80311
• Published on 08/11/16 at 09:20
©  Kingsley Beverages
LaLiga: Kingsley Beverages becomes first partner of the Spanish League in South Africa

Kingsley Beverages, a South African manufacturer and distributor of beverages, has become a regional partner of LaLiga in South Africa, in the "nonalcoholic drinks" category, on 01/11/2016. This is the first regional sponsorship agreement signed by LaLiga in this country. The duration and the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Authorities, …
• Article # 80435
• Published on 07/11/16 at 14:04
©  Sevilla FC
Sevilla FC: Puerto Rico Tourist Company becomes main shirt sponsor for 2016-2018 (€7m in total)

CTPR (Compañía de Turismo de Puerto Rico), the Tourism Company of Puerto Rico (a Caribbean territory associated with, but not incorporated into the USA,) has become the main shirt sponsor of Sevilla FC (LaLiga Santander), on 28/10/2016. The shirt of the Sevilla club has shown the website name "See…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 80286
• Published on 04/11/16 at 10:25
©  FC Barcelone
FC Barcelona: club wants €50m to €65m per year for its main shirt sponsorship after 2016-17

The 'FC Barcelona brand "is one of the strongest (in the world). We must continue to work on its growth. Obviously, the results of our first team accompany this growth. Everyone is delighted at the prospect of associating with our stars in particular, and our club in general," said Manel Arroyo…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Finance, …
• Article # 80259
• Published on 03/11/16 at 16:31
©  FC Barcelona
FC Barcelona: socios approve partnerships with Nike (€150m / year) and Qatar Airways (€33.5m)

With 483 votes in favour, 251 against, and 60 blank votes, the socios (association members) with voting rights of FC Barcelona (LaLiga Santander) extended, for the 2016-17 season, the club's shirt sponsorship deal with Qatar Airways, at the 2016 annual general meeting of Barça on 29/10/2016. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 80153
• Published on 02/11/16 at 14:39
©  Delfino Pescara
Serie A TIM: Saquella Caffè (coffee) becomes main shirt sponsor of Pescara Calcio in 2016-17

Saquella Caffè, an Italian coffee company based in Pescara (ITA), has become the main shirt sponsor of Pescara Calcio 1936 (Serie A TIM) for the remainder of the 2016-17 season, on 20/10/2016. The coffee company, who have been a partner of Pescara Calcio "for 20 years", has previously been the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 79187
• Published on 31/10/16 at 14:59